Helene Rutledge Email & Phone Number

Birthvue is a digital health company providing software solutions to patients and clinicians that improve labor and delivery outcomes while enhancing the childbirth experience. From automatic contraction time predictions to a real-time pain score, our AI-based, user-friendly interface guides, interconnects and empowers to optimize the birthing process and.

New York, NY, US

Established and currently advise the start-up focused on Clinical Nutrition, providing scientific strategy and operational guidance.

New York, NY, US

• Following Mend Nutrition and Upgraid merger, operational leader, driving company growth.
• Created and launched single-clinician MVP for Total Joint Replacement in knee and hip
• Led development of the beta version of the Upgraid platform with optimized care plans
• Established a specialized care team of nurses and dieticians, enhancing the quality of care delivery.
• Inventor on a provisional patent filing for a unique application in clinical nutrition.
• Raised Series A financing as part of leadership team

New York, NY, US

Boston, MA, US

• Advising start-ups and small companies at CEO and board levels, focusing on funding, multichannel product launches, resourcing and tactical go-to-market planning.
• Providing consulting services to Fortune 500 clients on innovation strategy, and optimization.

• Conceptualized and launched fully organic supplement products into the direct-to-consumer channel in record time.
• Led full product development, consumer and clinical testing for claims support
• Created the concept of combining clinical nutrition with digital care plans for patient engagement, compliance, education and coaching.
• Completed the merger with Mend Nutrition as part of the leadership team, broadening the reach of Upgraid's products and digital solutions to B2B

Northampton, GB

• Infused innovation into a 130-year-old brand, building a lean innovation team, virtual product development and manufacturing, and introducing a new nutritional supplement line.
• Spearheaded the implementation of a PLM system, enhancing flexibility and speed to market.
• Developed a strategic plan for Representative recruitment and retention through product portfolio and innovation.

Ronkonkoma, NY, US

• Created stage/gate development process including Oracle PLM rollout
• Optimized development and Introduced Open Innovation techniques
• Built sensory evaluation capability leading to improved product characteristics and sales

Ronkonkoma, NY, US

• Streamlined operations to reduce post-launch rework and reformulation by over 22%.
• Identified the need for upfront R&D function, structured separation from Tech Services
• Selected to lead newly formed function

• Worked with Founder David Edwards to curate IP, led innovation lab work, and created a collaborative ecosystem of partners.
• Prepared business plan to support increased valuation and raise Series B funding.
• Optimized currently marketed product, reducing cost of goods by 35% while improving quality.

Brentford, Middlesex, GB

• Delivered 50% of new product development pipeline through external technology licensing, partnering and co-development as head of newly formed Global Open Innovation Group for all consumer health categories: Nutrition.
• Established global Open Innovation process, driving innovation across all categories through internal and external networks and collaborating with business development on strategic acquisitions.
• Served as internal consultant to the Pharma division and corporate liaison with MIT Media Lab.

Brentford, Middlesex, GB

Initially brought in to lead global commercialization of GSK’s new smoking control and weight loss products — alli™, Nicorette™, Nicoderm™ and Commit ™. Within four months, promoted to lead newly formed global open innovation function.

Larkspur, California, US

• Drove the development of the GoSMILE™ Whitening System, reformulating the product and conducting necessary clinical trials that established the product within the premium market.
• Created new innovation process that streamlined ideation to market, including financial hurdles, make vs. buy
• Formulated new product portfolio strategy that maximized competitive advantage, conducted IP assessment and managed patents and trademarks to align with consumer and clinical claims.
• Oversaw virtual supply chain. Conducted first technical review of facilities, established contracts, specifications and regulatory compliance for US and EU marketing of OTC drugs and cosmetics.

New York, New York, US

• Facilitated fast-track Phase IIIB / IV pharmaceutical products to clinical trial execution.
• Led projects within highly matrixed organization post Parke Davis and Pharmacia integration.
• Forecasted and optimized supply process, from manufacturing to packaging to delivery.
• Improved supply process and trend information for supply strategy by developing and instituting global clinical supplies first forecasting methodology.
• Established performance metrics for SLA between medical teams and supply chain, employed to track adherence and improvement in response times.

New York, New York, US

Retained and promoted following merger. Led scientists investigating film form and innovative technology products for OTC drug delivery mechanisms. Co-chaired Change Management initiative for Pfizer Consumer Healthcare merger.

US

Selected to lead Listerine PocketPaks™ development. Sourced manufacturers, conducted process development, scale-up and negotiated, built and maintained relationships with external partners. Directed initiative from concept through product launch.

Led $6M automated toothpaste manufacturing facility upgrade in Puerto Rico.

Emba, General Management

Beche, Chemical Engineering, Chemistry

Digital Health Strategy, Business