Helene Rutledge

Helene Rutledge Email and Phone Number

President and COO @ Birthvue | EMBA, Digital Health | Founder | Innovation Leader @ Birthvue
Helene Rutledge's Location
New York, New York, United States, United States
About Helene Rutledge

I am a forward-thinking Innovation, R&D, and business transformation strategist with over 15 years of leadership experience across Fortune 100 organizations and as a Founder of dynamic start-ups. My journey has spanned diverse sectors, including digital health, clinical nutrition, alternative pain management, pharmaceuticals, cosmetics, and consumer products, where I have consistently built lean, profitable, and sustainable innovation ecosystems.Throughout my career, I have been at the forefront of driving vision, strategy, and execution for innovation and new product development. My expertise extends to product commercialization, launches, lifecycle optimization, business restructuring, and M&As. I take pride in my ability to champion and integrate customer-oriented value propositions, insights-driven business models, lean operational processes, and open innovation methodologies. As a chemical engineer and an EMBA graduate, I leverage my technical and business skills to design, develop, and deliver solutions that address the needs and preferences of our customers and partners. This holistic approach accelerates speed-to-market, improves product quality, and ensures regulatory compliance.Career Highlights:• Founded Upgraid as a developer of organic, D2C nutritional supplements and drove the product lifecycle from concept to launch in just 6 months, delivering YoY revenue growth and merging with Mend Nutrition. • Created the Upgraid by Mend digital health solution for Total Joint Replacement from MVP to pilot. As part of Mend’s leadership team, drove fundraising and business development, securing $15M in Series A funding. • Built a lean innovation ecosystem for Avon International Products, restructuring included delivering a Product Lifecycle Management (PLM) system, launching the first-to-market Espira™ nutritional supplement line, and generating $450M in annual product portfolio revenue.• Streamlined product development and innovation across a $3B pipeline at The Nature’s Bounty Company, driving 6 product launches and reducing post-launch rework from 32% to under 10% in a year.• Partnered with David Edwards (the inventor of inhaled insulin and Founder of AeroDesigns) to drive product innovation and delivery, optimizing existing product delivery with a 35% COGS reduction.• Led GSK’s newly formed Global Open Innovation team to deliver 50% of the new product development pipeline through external technology licensing, partnering, and co-development.• Founded Caliper Innovation, a consultancy firm working with CPG and healthcare companies

Helene Rutledge's Current Company Details
Birthvue

Birthvue

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President and COO @ Birthvue | EMBA, Digital Health | Founder | Innovation Leader
Helene Rutledge Work Experience Details
  • Birthvue
    President And Coo
    Birthvue Dec 2023 - Present
    Birthvue is a digital health company providing software solutions to patients and clinicians that improve labor and delivery outcomes while enhancing the childbirth experience. From automatic contraction time predictions to a real-time pain score, our AI-based, user-friendly interface guides, interconnects and empowers to optimize the birthing process and reduce prolonged labor. We aim to create a new maternal baseline where women look forward to experiencing a supportive, natural, vaginal, unbiased childbirth.
  • Oberit
    Advisor
    Oberit Nov 2023 - Present
  • Mend™
    Co-Founder And Advisor
    Mend™ Sep 2023 - Present
    New York, Ny, Us
    Established and currently advise the start-up focused on Clinical Nutrition, providing scientific strategy and operational guidance.
  • Mend™
    Co-Founder And President
    Mend™ Jul 2021 - Sep 2023
    New York, Ny, Us
    • Following Mend Nutrition and Upgraid merger, operational leader, driving company growth.• Created and launched single-clinician MVP for Total Joint Replacement in knee and hip• Led development of the beta version of the Upgraid platform with optimized care plans• Established a specialized care team of nurses and dieticians, enhancing the quality of care delivery.• Inventor on a provisional patent filing for a unique application in clinical nutrition.• Raised Series A financing as part of leadership team
  • Hitlab
    Global Fellow
    Hitlab Jul 2023 - Present
    New York, Ny, Us
  • Arcaea
    Scientific Advisory Board Member
    Arcaea 2023 - Present
    Boston, Ma, Us
  • Caliper Innovation
    Founder
    Caliper Innovation Feb 2014 - Present
    • Advising start-ups and small companies at CEO and board levels, focusing on funding, multichannel product launches, resourcing and tactical go-to-market planning.• Providing consulting services to Fortune 500 clients on innovation strategy, and optimization.
  • Upgraid
    Co-Founder
    Upgraid Aug 2019 - Jul 2021
    • Conceptualized and launched fully organic supplement products into the direct-to-consumer channel in record time.• Led full product development, consumer and clinical testing for claims support• Created the concept of combining clinical nutrition with digital care plans for patient engagement, compliance, education and coaching.• Completed the merger with Mend Nutrition as part of the leadership team, broadening the reach of Upgraid's products and digital solutions to B2B
  • New Avon, Llc
    Chief Innovation Officer
    New Avon, Llc 2016 - 2019
    Northampton, Gb
    • Infused innovation into a 130-year-old brand, building a lean innovation team, virtual product development and manufacturing, and introducing a new nutritional supplement line.• Spearheaded the implementation of a PLM system, enhancing flexibility and speed to market.• Developed a strategic plan for Representative recruitment and retention through product portfolio and innovation.
  • The Nature'S Bounty Co.
    Vice President Of R&D
    The Nature'S Bounty Co. 2015 - 2016
    Ronkonkoma, Ny, Us
    • Created stage/gate development process including Oracle PLM rollout• Optimized development and Introduced Open Innovation techniques• Built sensory evaluation capability leading to improved product characteristics and sales
  • The Nature'S Bounty Co.
    Vice President Of Technical Services
    The Nature'S Bounty Co. 2014 - 2015
    Ronkonkoma, Ny, Us
    • Streamlined operations to reduce post-launch rework and reformulation by over 22%.• Identified the need for upfront R&D function, structured separation from Tech Services• Selected to lead newly formed function
  • Aerodesigns, Inc.
    Senior Vp, Technology
    Aerodesigns, Inc. 2012 - 2014
    • Worked with Founder David Edwards to curate IP, led innovation lab work, and created a collaborative ecosystem of partners.• Prepared business plan to support increased valuation and raise Series B funding.• Optimized currently marketed product, reducing cost of goods by 35% while improving quality.
  • Glaxosmithkline
    Head Global Open Innovation
    Glaxosmithkline 2010 - 2012
    Brentford, Middlesex, Gb
    • Delivered 50% of new product development pipeline through external technology licensing, partnering and co-development as head of newly formed Global Open Innovation Group for all consumer health categories: Nutrition, Wellness, Smoking Cessation, Weight Loss, Pain Management, Oral Care, and Skin Health.• Established global Open Innovation process, driving innovation across all categories through internal and external networks and collaborating with business development on strategic acquisitions.• Served as internal consultant to the Pharma division and corporate liaison with MIT Media Lab.
  • Glaxosmithkline
    Director Of Product Development - Smoking Control And Weight Loss
    Glaxosmithkline 2009 - 2010
    Brentford, Middlesex, Gb
    Initially brought in to lead global commercialization of GSK’s new smoking control and weight loss products — alli™, Nicorette™, Nicoderm™ and Commit ™. Within four months, promoted to lead newly formed global open innovation function.
  • Gosmile
    Vp Product Development
    Gosmile 2007 - 2009
    Larkspur, California, Us
    • Drove the development of the GoSMILE™ Whitening System, reformulating the product and conducting necessary clinical trials that established the product within the premium market.• Created new innovation process that streamlined ideation to market, including financial hurdles, make vs. buy • Formulated new product portfolio strategy that maximized competitive advantage, conducted IP assessment and managed patents and trademarks to align with consumer and clinical claims.• Oversaw virtual supply chain. Conducted first technical review of facilities, established contracts, specifications and regulatory compliance for US and EU marketing of OTC drugs and cosmetics.
  • Pfizer
    Director Global Clinical Supplies
    Pfizer 2003 - 2006
    New York, New York, Us
    • Facilitated fast-track Phase IIIB / IV pharmaceutical products to clinical trial execution. • Led projects within highly matrixed organization post Parke Davis and Pharmacia integration. • Forecasted and optimized supply process, from manufacturing to packaging to delivery. • Improved supply process and trend information for supply strategy by developing and instituting global clinical supplies first forecasting methodology. • Established performance metrics for SLA between medical teams and supply chain, employed to track adherence and improvement in response times.
  • Pfizer
    Director, Product Development, Film Technology Platform
    Pfizer 2000 - 2003
    New York, New York, Us
    Retained and promoted following merger. Led scientists investigating film form and innovative technology products for OTC drug delivery mechanisms. Co-chaired Change Management initiative for Pfizer Consumer Healthcare merger.
  • Warner-Lambert
    Director Product And Process Development
    Warner-Lambert 1997 - 2000
    Us
    Selected to lead Listerine PocketPaks™ development. Sourced manufacturers, conducted process development, scale-up and negotiated, built and maintained relationships with external partners. Directed initiative from concept through product launch.
  • Block Drug Company
    Engineering Project Manager
    Block Drug Company 1989 - 1996
    Led $6M automated toothpaste manufacturing facility upgrade in Puerto Rico.

Helene Rutledge Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    General Management
  • Manhattan University
    Manhattan University
    Chemistry
  • Columbia Business School
    Columbia Business School
    Business

Frequently Asked Questions about Helene Rutledge

What company does Helene Rutledge work for?

Helene Rutledge works for Birthvue

What is Helene Rutledge's role at the current company?

Helene Rutledge's current role is President and COO @ Birthvue | EMBA, Digital Health | Founder | Innovation Leader.

What is Helene Rutledge's email address?

Helene Rutledge's email address is he****@****mend.me

What is Helene Rutledge's direct phone number?

Helene Rutledge's direct phone number is +163146*****

What schools did Helene Rutledge attend?

Helene Rutledge attended Nyu Stern School Of Business, Manhattan University, Columbia Business School.

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