My working tasks is to build up local artists and present them to the world, both through traditional media (TV, Radio, Newspapers ect.) and on digital platforms (Facebook, YouTube, Intagram, Twitter, Spotify, Itunes, blogs ect. ) I coach artists to use their platforms in the best possible way to reach out to their target audience. I think that today there are more and better ways to reach out to fans than just traditional promotion. work closely and pro active with our artists, and am involved in the whole process from studio time, image building to branding. All artists are different and everyone has different needs and therefore there is not a template that works for everyone. I believe in close cooperation open dialogues and never forget that people are just people.