• Seasoned marketing executive who helps Fortune 100 companies maximize advertising budgets and brand building strategies to create tangible solutions that deliver results, generate revenue and improve customer experience• Creation of innovative and disruptive content for placement in e-commerce, SEO, paid social, mobile video, email marketing, customer acquisition and customer retention/loyalty in order to drive profitability and deliver aggressive revenue targets • CRM and CDP implementation, customer acquisition and big data analytical audits to grow and optimize omni-channel businesses• Develop prospect target lists and high impact communications to generate new business opportunities and identify white space opportunities within existing clientele• E-commerce web site replatforming which includes front end wireframe development and content strategy designed to increase AOV and site revenue, reach new high value consumers and build brand equity

Cohort Leader for E-commerce & Digital as well as a Member of the Cru, an organization that creates constellations of women that help each other thrive.

Strategic Planning and Development Committee Member

Customer Experience (CX ) strategy development for a multitude of VMLY&R Commerce existing and new accounts including digital and data audits, consumer journey mapping, audience development, cross-channel strategy, social commerce, web site UX/UI, personalization, media optimizations/test & learn frameworks and martech stack analysis

• Led the strategic roadmap and eCommerce product implementation for Childrensplace.com and Gymboree.com, overseeing web, email, and app personalization initiatives including cross-sell/upsell, product recommendations,dynamic outfitting, data analytics, CRM/loyalty, and cross-channel content strategy and optimization• Developed new client growth opportunities through data migration from Adobe to Google Analytics, third-party data integrations, martech stack evaluation, curbside pickup strategy, and shop-by-profile app creation• Increased conversion rates by 25% and units per transaction by 40% in the first month through AI recommendations andA/B testing• Designed and executed UX research approaches with key stakeholders to efficiently answer strategic questions related to product design, marketing messages, segmentation, and top growth opportunities

HotSox, K. Bell, Polo Ralph Lauren, Sperry, Keds•Led the relaunch of HotSox including brand architecture, e-commerce re-platform onto Shopify Plus, social/digital media/ SEO content and conversion strategy, collaborations, influencer marketing, brand positioning, packaging, distribution, experiential concepts and R+D sustainability initiatives. LRP to grow the brand from $15M to $50M in three years•Conducted end-to-end qualitative research and co-developed methodology to continuously gather customer insights•Managed P&L across five brands including inventory management, cost of goods, margin and forecasting •Contextualized consumer journey via proprietary brand attribution modeling which allowed for specialized testing and market roll outs for new products and promotions

•Designed customized, syndicated $1M+ data products and consumer insights for the Softlines sector, aiding clients in new product ideation, consumer engagement, advertising effectiveness, and path-to-purchase analysis•Ideated, evangelized, evaluated, and launched a new Trend Tracker product encompassing quantitative and qualitative data in four months, generating $5M revenue in FY’17 against a $500K goal. The product grew to $20M in FY’18 across multiple Softlines categories with predictive forecasting enhancements•Directed the end-to-end product development process, including project teams, go-to-market launch, Salesforce implementation, pricing strategy, communication, strategic partnerships, dashboard visualization, and creative assets

• Development of global marketing strategy and communications to support the international expansion of the Chaps brand including strategic guidance and close relationships with licensing partners• Oversight and execution of comprehensive communications plan across all targets and vehicles – brand advertising, retailer marketing, digital marketing, social media and in-store imagery in order to maximize both investment and efficiencies• Management and development of seasonal marketing plans by division (Men’s, Women’s, Children, Home) and retail account• Provide industry, channel and customer knowledge to guide development and refinement of communications and monitor key competitive activity

Anne Klein •Relaunched Anneklein.com e-commerce website, including content strategy development, promotional cadence, lifestyle, and PDP visuals, growing it into a $300M business within 24 months•Launched Anne Klein social media platforms (Facebook, Instagram, Pinterest), influencer programs, digital media campaigns, and shoppable videos, increasing traffic to Anneklein.com by 40% and purchase intent by 75%•Created the Anne Klein brand manifesto and creative content to execute a competitive brand strategy, establish new distribution channels, and communicate the vision to all key internal and external stakeholders and retailers•Increased Anne Klein revenue by 35% after 12 months, resulting in a $450M sportswear business, $350M licensed business, and $850M in total volumeDenim Division •Increased sales for the Jeanswear division, including private label, by 60% and achieved a 30% cost savings•Strategically launched L.e.i. jeans at Walmart as an exclusive program, expanding the brand's distribution from 300 to 1,800 stores with Taylor Swift as the brand ambassador•Developed and implemented marketing strategies to build brands versus labels for all omni-channel advertising, retail events, GWP’s, PR, mobile promotions, social influencers, CRM, direct mail, trend research, and merchandising•Managed all photo shoot needs, including model fittings, castings, budgets, retouching, and product feature and benefit presentations