As an experienced Communications Manager, I believe in the power of connection and creating meaningful impact. My ‘higher purpose’ is to promote inclusivity, transparency, and trust in an increasingly digital world. I strive to foster human interaction through authentic and empathetic communication, inside and outside the organization.Through my work, I contribute to building bridges between diverse stakeholders and supporting business goals with powerful, persuasive messaging. I see communication as a tool for promoting positive change, helping management articulate their values and vision clearly and effectively, with a focus on social and ethical responsibility.Transparency, diversity, and sustainability are core values I prioritize in all my communication efforts. I aim to make a lasting impact by bringing people closer together through strategic, purpose-driven communication.At Econocom, I serve as a source of vision, enthusiasm, and good humor across various communication projects. I’m also the proud owner of HelenevanB, a Pop-up freelancer business where I hands-on support SMEs and freelancers on marketing and communication topics.With more than 30 years of experience in defining communication strategies for IT and financial services teams within the B2B market, I find it particularly rewarding to collaborate with Millennials and Gen Z. Together, we create a business-focused alliance, blending fresh ideas and new insights with my corporate experience and know-how.I'm passionate about music, cooking, and the well-being of the next generations. Two of my strongest inspirations are Bruce Springsteen and Jamie Oliver, who remind me that we always have a choice and can achieve anything we set our minds to.Feel free to reach out if you'd like to share your vision or discuss topics such as communication, employee engagement, community management, content creation, or implementing employer branding and employee advocacy programs.