Helen Frank Email & Phone Number

New York, United States

New York, New York, United States

- Lead strategic initiatives and provide support to align all marketing, advertising, and promotional campaigns with the overarching brand strategy.- Develop and implement marketing integrated campaigns to drive revenue and build new audiences. 2023 results: earned 8M+ impressions and $3M+ in revenue via paid digital marketing- Execute, analyze, and optimize multiple simultaneous campaigns across various platforms and channels, including paid and organic social media, display advertising, targeted email marketing, website management, third-party paid media, and video advertising.- Spearhead audience development efforts by implementing DEI best practices, ensuring diverse, accessible, and inclusive messaging, and establishing trust with new audiences. Also responsible for managing DEI/Marketing consultancies.- Utilize SalesForce, Tessitura, Google Analytics, SEMrush, and other tools to track and analyze marketing impact and performance.

New York, Ny

- Manage ETM’s brand and improve awareness of programs and impact among target audiences through traditional and digital media and messaging. 2021 results: increased YouTube engagement by 400%, and website visitors by 100%- Collaborate with fundraising team to craft compelling messages that inspire support and advocacy through storytelling. - Cultivate key partnerships that support ETM’s brand and contribute to programming needs.- Support ETM recruitment efforts in order to attract qualified and passionate new team members.- Determine and draft executive communications.- Support affiliate organizations nationwide with website management, digital and traditional marketing, and outreach.- Manage and mentor two direct reports.- Serve on Diversity, Equity, & Inclusion (DEI) task force which reviews and recommends organizational policies and protocols.

Long Island City

- Develop, manage, and execute external and internal multi-channel messaging and content in digital and print media, including narrative video, events, direct mail, PR, and social media.- Lead marketing for annual donor benefit Gala; including devising and designing all print and digital marketing collateral, content, programming, and onsite logistics, selecting and curating student speakers and speeches, and stage management of the Gala program.- Work directly with students to prepare them for public events, including gala speeches, live interviews, and student panels.- Create and execute strategic communications plans in collaboration with external vendors, including PR firm and digital agency of record. - Organize and execute organization’s official website redesign and re-launch for optimization in mobile UX and UI; drafted and distributed RFP, oversaw vendor vetting and selection, and contract negotiations. (2018)- Manage all original video production- Manage news media outreach and coverage for annual multi-site College March event.

Greater New York City Area

- Lead all communications across digital, print, and social media for external and internal audiences.- Established, trained, and optimized marketing department and increased external media impressions by 800%. - Collaborated with Chief Development Officer to execute cross-platform fundraising appeals. - Managed total official website redesign and relaunch.- Managed external PR firm to raise awareness of mission and impact.- Produced and directed 14 promotional videos.- Managed social media and strategy- Managed two direct reports.

Greater New York City Area

- Managed local author's pre-book launch promotional tour, including media relations, material design and development, social media, and event management- Edit content for NYC-based healthcare start-up company- Event management and support for NYC-based boutique event production company- Database development and management for digital marketing consultancy

- Manage all marketing for the Mark Morris Dance Group dance company across several national markets.- Manage website, along with managing the Special Projects manager in his role as webmaster.- Manage all marketing for The School at the Mark Morris Dance Center, including project-managing all direct mail and in-house media, and updating digital and physical school materials and information regularly.- Work directly with MMDG’s press agent to pitch stories, arrange interviews, and communicate coverage.- Develop and manage eMarketing communications.- Manage social media consultancy.- Manage direct report.

- Coordinate scheduling of front-of-house staff and volunteers and managed them on-site during events.- Coordinate with program's executive producer and operations manager to manage site, including venue set-up, event communications, and staff management.- Counted, recorded, and reported all daily event donations.

- Plan, develop, and implement comprehensive marketing plans for 6-9 conferences simultaneously- Identify target markets, analyze promotions results, and adjust marketing plans accordingly - Manage creative agencies and oversee individual marketing budgets for each project. Present plans to launch each event to the executive team for final approval. - Establish and manage cross-promotions with media partners and social media outlets- Manage the creation and maintenance of individual event websites

Brooklyn, New York, United States

- Manage web content using CMS in order to increase program and institutional branding- Coordinate audience development activities including strategic partnerships, neighborhood cultivation, and institutional presence, working closely with the Government and Community Affairs department - Manage marketing campaigns independently and in collaboration

Brooklyn, New York, United States

- Manage marketing of major non-mainstage programs- Provide administrative assistance to the VP of Marketing and Communications, including fiscal coordination and office-management- Manage departmental budget- Arrange cross-promotion with other local organizations, arts organizations, and individuals.

Brooklyn, New York, United States

- Administrative task-management, including arranging and coordinating internal and external meetings, fielding phone calls, and filing- Maintain correspondence, both official and unofficial, through e-mail and letters; write, proof and edit proposals on the President's behalf.- Research professional collaborations.

Certificate Of Completion, Organizational Leadership

INP's Core Certificate Program equips nonprofit, public, and social impact leaders with the skills, knowledge, and networks they need.

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Bachelor'S Degree, Anthropology, A