Strategy: Plan, execute and optimise paid search, paid social, display and content syndication campaigns to drive inbound inquiries and contribute to marketing and sales qualified pipeline Objective: - Own Paid Media Inbound lead generation target for EMEAR- Work with the brand team to connect performance across the funnelRelationship Management: - Own and manage the relationship with key agencies to strategically plan and execute Paid Media (digital) initiatives including defining key processes, campaign planning and execution, cadence management, issue resolution and reporting.- Drive relationship with key external partners, across all channels, such as Google, Twitter, Tech Target, CBSi and Spiceworks- Evolve strong relationship with Global team to ensure that we are aligned to drive the Cisco Paid Media marketing objectivesBudget:- Efficiently manage budget of approximately $3M with paid media agency, determine investment opportunities across digital channels, campaigns and countries to drive inbound goals. - Monitor budget versus spend status and recommend re-investment opportunities to the business in order to efficiently drive results- Liaise with finance operations and manage internal budgetary processes from planning quarterly budget requirements to raising and monitoring statements of works and purchase ordersInnovation and Optimizations:- Determine digital innovations (real-time bidding, attribution modelling, A/B testing) and execute pilots to optimize and continuously grow the performance of digital activitiesReporting:- Define, track and report relevant metrics to key stakeholders. Provide insights, recommendations and best practices to enhance future performance

Budget Management: Responsible for the allocation, dissemination and management across all European countries.Team Management: Management and motivation of the EMEA Print Marketing team including channel marketing, solutions marketing, marketing communications and marketing executive.Online Marketing: Define the Online marketing strategy and implementation for the Samsung Printing Division, including content definition, search engine marketing, mini sites, video content and utilisation of new social media techniquesWebsite Launches: Collaborated with technical team to successfully launch the first B2B IT website for Samsung, across eight European Countries in eight languages and supported the re-launch of the consumer printer site across twenty six European countries.Content Syndication: Designed and implemented a content syndication programme to ensure that all key partners received added value content on the Print product portfolio.Shop Online Programme: Executed the first indirect shop online programme for Samsung so that end-customers have an opportunity to purchase printers from key eTail Partners.B2C Marketing: Create innovative marketing programmes target at growing the business to consumer business across Europe. This includes cash back programmes as well as executing new product launches.Marketing Programme development: Design and delivery of a finance and trade-in programme targeted at end-user and partners to grow the Samsung Printer Business across Europe.Vendor Management: Manage key partners to assist in the execution of programmes in an efficient and timely manager. Partners include marketing and third party agencies providing specific services such as finance and trade-in offerings.

Program Management: Manage and execute European Accelerate program for the European RegionStrategy: Prepare and consult on the communications strategy development for EuropeTranslations: Ensure that all content for the program is localised and translated into appropriate European languages Marketing Collateral: Produce, edit and localise required services marketing collateralMetrics: Analyse the results of the program and provide monthly metrics, evaluation and recommendations to Senior Management Vendor Management: Manage key partners to assist drive the program forward. Partners include web hosting agency and translation agency

Team Management: Manage a team of five people including eCommerce Managers, Retail Manager, ISP Manager and Creative Designers.P& L Management: Responsibility for the EMEA Consumer P&L, ensuring that revenue and operational targets are achieved. Budget: Manage and allocate the EMEA marketing budget for all routes to market and ensure each activity achieves a positive ROIProduct Management: Determine online product portfolio and pricing across EMEA, including appropriate discounted cross sells and upsells. Web Strategy: Define and execute the online marketing strategy for EMEA, including search engine marketing, affiliate marketing and e-direct marketing campaigns. Marketing Strategy: Create and execute the online and offline marketing activity across all routes to market including online promotional calendar, retail point of sale materials, in-store promotions, telemarketing campaigns, product launch events. Co-Marketing: Identify and secure partners with which to conduct co-marketing activities that will contribute to increasing revenue and customer baseVendor Management: Select and manage key partners to assist drive the business forward. Partners range from marketing agencies through to new retail distributors.