Helen Goddard

Helen Goddard Email and Phone Number

Fractional Marketing Leader for Tech Startups & Scaleups | Growth Marketing | Product Marketing @ Dynamsoft
Helen Goddard's Location
North Vancouver, British Columbia, Canada, Canada
Helen Goddard's Contact Details

Helen Goddard personal email

n/a
About Helen Goddard

I help tech start-ups and scale-ups to discover what really drives customer acquisition and growth. I am a T-shaped marketing leader with broad experience across growth marketing, branding, content and communications and deep experience in product marketing.I have 20 years’ experience in B2B and SaaS software, defining and driving GTM strategies for everything from AI to business analytics and medical VR. I have worked in the UK, Silicon Valley and Canada in start-ups, SMB and enterprise software companies. Most recent experience in Conversational AI and B2B SaaS healthcare solutions.Typical engagements include:- Validate product-market fit- Review target audience, customer personas & segmentation strategy- Develop go-to-market (GTM) strategy - Competitive and market analysis for marketing and sales enablement- Develop / Review branding, positioning & messaging strategy- Recommend new approaches for lead generation and customer acquisition- Build marketing engine to drive growth (automation, campaigns, analytics & insights)- Team building and mentoringI work best with clients who have some marketing execution in place but need help with marketing strategy and growth. Engagements are either fractional (ongoing hours per week) or on a project basis.Let’s chat – Book a FREE discovery call to discuss how we could work together.Email: helen@electriclime.caCalendly: https://calendly.com/helen-e-lime

Helen Goddard's Current Company Details
Dynamsoft

Dynamsoft

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Fractional Marketing Leader for Tech Startups & Scaleups | Growth Marketing | Product Marketing
Helen Goddard Work Experience Details
  • Dynamsoft
    Vp Of Marketing
    Dynamsoft 2023 - Present
    Vancouver, British Columbia, Ca
  • Electric Lime
    Fractional Cmo | Product Marketing Consultant
    Electric Lime 2017 - Present
    Vancouver, Bc, Ca
    For companies who are in a high growth phase and need extra marketing horsepower or for startups who can’t afford a full-time rock-star, I provide fractional CMO services. Unlike many consultants, who are very much external advisors, I work as an integral member of your leadership team to achieve shared goals.
  • Epact Network Ltd.
    Fractional Cmo
    Epact Network Ltd. Jan 2021 - Jul 2021
    North Vancouver, Bc, Ca
    ePACT is a cloud-based, secure EHR and emergency network that helps families and communities respond rapidly in a crisis. I joined the leadership team at ePACT as fractional CMO to review marketing strategy, messaging and programs to reflect changing market dynamics. My focus was on increasing engagement though empathy-based marketing and a deep understanding of the customer personas, customer journey and experience.
  • Bots4Impact
    Cmo & Co-Founder Bots4Impact
    Bots4Impact Jan 2020 - Dec 2020
    Based on a shared passion for storytelling, empathy and conversational marketing, I co-founded Bots4impact with two other women leaders. As a boutique chatbot design agency, we combined our deep experience in health education, marketing and tech and leveraged AI chatbot technology to make an impact in healthcare.
  • Molecular You
    Vp Marketing
    Molecular You Mar 2018 - Feb 2020
    Vancouver, Bc, Ca
    Molecular You is a health intelligence company that uses AI-assisted molecular profiling to provide personalized, preventative health action plans. As VP Marketing, I led a strategic review of branding, positioning and customer journey, introduced marketing automation and CRM platforms and led the transition from DTC to B2B with the launch of three new products through distribution partners.
  • Conquer Experience Inc.
    Vp Marketing
    Conquer Experience Inc. 2013 - 2017
    Surrey, Bc, Ca
    PeriopSim is a VR-based medical simulation training platform. As VP marketing, I created the PeriopSim brand, launched it into the VR simulation market and initiated a partnership with the leading training organization. Key to the success of this product were the countless hours we spent understanding the customer personas and customer journey through conversation and direct experience with surgical staff.
  • Conquer Mobile
    Vp Marketing
    Conquer Mobile 2011 - 2017
    Conquer Mobile was a boutique services agency developing bleeding-edge business mobile apps. As VP Marketing, I drove all aspects of marketing and guided the transition from pure services to product-business spin-off through rigorous business model hypothesis testing.
  • Colligo
    Product Marketing Consultant
    Colligo 2012 - 2013
    Vancouver, British Columbia, Ca
    Colligo is an enterprise content sharing platform based on Sharepoint. In a consulting role, I supported the launch of a new mobile file sharing app by providing product marketing expertise and leading the partnering strategy for Mobile Device Management (MDM).
  • Rockfern Consulting
    Marketing Consultant
    Rockfern Consulting 2005 - 2011
    Providing product marketing expertise to small to medium tech companies specializing in those who need to define, position and launch new products in new categories. Drawing on product marketing experience gained working in Silicon Valley and Cambridge UK.
  • Business Objects
    Director Of Product Management
    Business Objects 2002 - 2004
    Newtown Square, Pennsylvania , Us
    As a product owner, I worked with multiple stakeholders across the organization and led product business strategy for the Analytics product line including go-to-market strategy for the first services-based product: Balanced Scorecard.

Helen Goddard Skills

Product Marketing Product Management Marketing Strategy Mobile Devices Start Ups Business Strategy Strategy Marketing Marketing Communications Business Intelligence Management Strategic Partnerships Leadership Product Development Business Planning Mobile

Helen Goddard Education Details

  • University Of Exeter
    University Of Exeter
    Computer Science
  • University Of Warwick
    University Of Warwick
    Computing & Psychology
  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Business Administration And Management

Frequently Asked Questions about Helen Goddard

What company does Helen Goddard work for?

Helen Goddard works for Dynamsoft

What is Helen Goddard's role at the current company?

Helen Goddard's current role is Fractional Marketing Leader for Tech Startups & Scaleups | Growth Marketing | Product Marketing.

What is Helen Goddard's email address?

Helen Goddard's email address is hg****@****shaw.ca

What is Helen Goddard's direct phone number?

Helen Goddard's direct phone number is +177823*****

What schools did Helen Goddard attend?

Helen Goddard attended University Of Exeter, University Of Warwick, Stanford University Graduate School Of Business.

What skills is Helen Goddard known for?

Helen Goddard has skills like Product Marketing, Product Management, Marketing Strategy, Mobile Devices, Start Ups, Business Strategy, Strategy, Marketing, Marketing Communications, Business Intelligence, Management, Strategic Partnerships.

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