Hel Dutson Email & Phone Number

A social media professional and Creative Lead specialising in engaging, truthful and accessible content that makes the audience want to share - and share their own experiences. I have a strong, 10+ year track record of ideating and delivering impactful, energetic strategies and campaigns with both B2C and B2B brands like RNIB, Specsavers, Bodyform, Tinder, Dunelm, Iceland, Pizza Hut Restaurants, Stagecoach, Wavin, Jewson, Topcon and many more. My work involves crafting high budget, insight-driven campaigns from conception to distribution, as well as continually monitoring trends and the news agenda to fire out clever, lightning-quick reactive content that makes waves and headlines. My passions lie in copywriting, tone of voice and storytelling and I've shaped social media and audience-specific (eg Gen Z) tone of voice document for huge household names. I'm also adept at delivering my knowledge and experiences to the next generation, as for many years I was an industry specialist tutor at one of the UK's top content creator apprenticeship programmes. I'm currently working in the charity sector, where our shared purpose to help blind and partially sighted people fuels me every day.

Listed skills include Copywriting, Blogging, Press Releases, Social Media Marketing, and 6 others.