If you’re looking for a writer who creates engaging content for luxury consumers, CEOs, business executives, and everyday people, I can help you build audiences with high quality copy that converts to increased readership and sales. Have realms of financial or business data that needs to be translated into accessible copy? I’ve explained everything from zero inflation to superannuation rules to mainstream and niche audiences for clients ranging from the Australian Institute of Superannuation Trustees to global body CPA Australia. Need home and property content that captivates readers? I currently write a luxury trends column for Prestige at The Australian Financial Review, have recently assisted a boutique real estate agency to win an REINSW Award, and produced digital content for a property development company that, when combined with their targeted native advertising achieved a $4 cost per lead. This actually beat Facebook targeted advertising in terms of effectiveness. I am also a graduate of the Interior Design Institute and a qualified Permaculturist with a knowledge of, and passion for, plants, land regeneration and sustainability.Health and wellness are also on my beat. A former wellness columnist for Vogue Australia, Better Homes & Gardens and Life & Leisure at The Australian Financial Review, I have built brand trust for clients including HCF Health Fund, Blackmores and the Pharmaceutical Society of Australia with print and digital content. I am also a qualified Nutrition Coach (Nature Care College Sydney) and Counsellor (UNIFAM).While I still love print – including features, brochures, reports for clients ranging from financial giant Westpac to The New York Times Style magazine – I’m across blogs, EDMs and social media to leverage the digital medium for clients.Need ideas for key issues, or cutting-edge topics? My content agency calls me the MVP of pitching. I’ve breathed life into magazines for Fairfax Media and News Corp, creating revenue streams, managing teams, and reporting to stakeholders.I'd love to talk to you about your content needs.