Helen Hayward Email & Phone Number

Gatineau, Qc, Ca

• Led the planning, creation, implementation, and optimization of marketing campaigns, primarily to grow enterprise customer accounts globally through display ads, paid social media, and search engine marketing• Built strategies from scratch when the area was new for the business and shifted the focus of my role several times as required by this rapidly growing scale-up• Worked with stakeholders to build buyer personas for different industries to understand the customer• Developed advertising concepts, messaging, content, ads, and landing pages for campaigns• Worked with the sales enablement and Labs teams to develop POV playbook for use by sales, which was met with widespread commendations• Worked cross-functionally with stakeholders internally, such as sales leaders, customer success managers, and global account directors, as well as external agencies and vendors• Communicated plans and results to senior stakeholders on an ongoing basis• Ad benchmarks consistently met or exceeded in terms of lift, engagement, and opportunity influence

Fredericton, Nb / Ottawa, On

• High energy group exercise instructor since 2012• Teaching has unleashed my abilities to communicate precisely and present to a crowd• Completed BODYCOMBAT Advanced Instructor Module

• Collaborated on global marketing strategy and led the planning and implementation of brand awareness and demand gen advertising activities, working cross-functionally with marketing and creative teams• Implemented, tested, tracked, and optimized advertising campaigns across multiple channels, including Demandbase display, LinkedIn, Google Ads, direct buys, and content syndication• Developed and implemented extensive LinkedIn advertising campaign setup based on geographical market, buyer journey stage, and persona• Led Demandbase display advertising campaigns that generated 2-3 times response benchmarks and significant lift in MQA engagement• Planned, developed, and executed Search Engine Optimization (SEO) plan including performing an audit, keyword research, competitor research, on-page improvements, backlink cleanups, and working with content team to improve copy• Raised average organic search position from 31.65 to 1.53 for top 3 keywords over 6 months• Updated WordPress website content regularly with assets provided by content team, such as blog posts, customer stories, press releases, events, and other content types• Created regular reports using Google Analytics, SEMRush, Demandbase, LinkedIn, and other tools to find trends and make recommendations for improvements

We were acquired by WorkForce Software in May 2021.

• Began as a freelancer designing and executing SEO initiatives for this new startup. I was asked to continue full-time to take the lead on all marketing activities• Performed an SEO audit and developed a plan that identified opportunities for growth• Conducted keyword research, established benchmarks and goals, and implemented on-page optimization activities• Monthly web traffic increased by almost 400% during my time with the team• Other responsibilities included strategic and tactical promotional planning, online advertising, search engine marketing, social media, website management, market research, trade show planning, sales support• Built new social media communities on Facebook, LinkedIn, and Twitter as well as a new blog• Performed regular testing and metric reporting, and shared improvement recommendations

Fredericton, Nb

• Initially hired as Communications Officer, I identified the need for a digital marketing focus for the organization and created this new role from scratch• Planned, developed, and executed digital marketing strategies and owned all digital platforms• Recognized as College digital marketing expert, invited to present on social media and digital marketing to students, staff, and other audiences• Implemented, tested, tracked, and optimized online advertising campaigns across several channels, including Facebook, Twitter, and Google Ads Search & Display• Planned, developed, and executed SEO activities, consistently growing organic website traffic month-over-month and year-over year• Built social media communities from the ground up across several channels and generated a follower base of around 40,000• Worked with the rest of the marketing team to create holistic campaign concepts for all channels• Created regular reports for the Senior team, finding trends and opportunities for improvements• Provided editing and copywriting expertise for marketing collateral, ensuring appropriate language alignment and brand consistency for varied mediums

Fredericton, Nb

• Owned all marketing activities for this growing startup• Led redesign and maintenance of website, including SEO activities• Regular report creation for management• Created marketing materials, wrote copy, delivered product demonstrations and sales webinars, executed market research, developed new logo and branding• Determined what was needed to support the success of the company and then made it happen• Initiative, self-motivation, and adaptability were key to success

Berkshire, England

• Design of client websites using Dreamweaver and Photoshop• Planning, developing, and executing SEO activities for client websites• Regular research and education to ensure all practices and strategies were cutting edge• Efficient project management was imperative as work was extremely fast paced

Oxfordshire, England

• Owned all marketing activities for this growing startup• Led redesign and maintenance of website, which included translations into several languages• Regular report creation for management• Created marketing materials, email newsletters, developed branding, presented demonstrations, conducted market research, wrote award applications, and managed relations with suppliers

Warwickshire, England

• Website maintenance for clients, including copywriting, image editing, and content research• Created regular website reports and copy for Executive Summary reports for clients• Implementation of SEO activities, which were vital to AlphaQuad's service. It was at this time that I gained a substantial understanding of successful SEO techniques

Ba (Hons), American Studies And English Literature

Activities and Societies: Subsidiary studies in Computer Science and Japanese. Three years as IT Officer for Keele University Student.

Distance Learning Course In Photography

Distance Learning Course In Web Design