Worked for The Abbey School in Reading, a leading Independent day school for academically able girls as Marketing and PR Manager. Core responsibilities included:• Management of marketing budget of £100,000• Developing market research briefs and managing research agencies to deliver strategic market insight.• Developing and maintaining core messaging to act as a foundation for external communications• Managing the school’s advertising campaign in regional media. • Managing the school’s website and online communications with content generation including photography, video, news articles, general copywriting. CMS management and development.• Editing and ghost-writing the Head’s Blog – focuses on topics relating to girls’ education and well-being. • Managing professional photo shoots.• Creating and editing adverts and other publications in Adobe InDesign.• Managing social media channels: Twitter, Facebook and Flickr. Developing other staff to run departmental social media accounts.• PR – press release drafting and distribution. Liaison with key journalists for the sector and region.• Managing the design and production of the school’s termly newsletter and annual magazine.• Commissioning of branded marketing materials• Co-ordinating internal and external marketing and public benefit events.Projects completed:• Two branding and website redesign projects, liaising with internal stakeholders and external agencies to retain brand heritage whilst attaining a refreshed and relevant look and feel • Engaged video content generation company for school website• Secured speaking engagements for a new Headmistress in the UK and in the USA

• Developed comprehensive corporate messages reflecting the company's culture, ethos and market proposition.• Devised and implemented strategic and tactical public relations activities across local, national and trade media.• Managing the external reputation of Kyocera Mita Corporation throughout the UK.• Commissioned and edited Kyocera Mita's corporate magazine.• Drafted feature articles, case studies and white papers with a high degree of relevance and readability.• Commissioned and managed research projects to highlight issues affecting company customers and stakeholders.• Instigated and developed Kyocera Mita UK’s social media strategy including Twitter, Linkedin and Facebook presence.• Worked with European colleagues on pan-European PR activities.Projects:Environmental Programme: From February 2008 I was responsible for managing Kyocera Mita's Green Card environmental business network. This included editing and promoting an online information portal, drafting and disseminating monthly e-newsletters, and organising and managing the annual conference including acting as chairperson.Corporate Sponsorship: Acted as point of liaison for day-to-day sponsorship activities with Reading Football club during Kyocera Mita's first year of sponsorship.Exhibitions and Events: Responsible for identifying relevant environmentally- and business-focused events and managing Kyocera Mita's presence at these events. This included commissioning exhibitions stands and collateral, co-ordinating logistics, scheduling staff attendance and personally attending the events to promote Kyocera Mita on a face-to-face basis with potential customers.Channel Marketing: Managed marketing programme with Kyocera Mita's sales channel including funding, co-branded activities. promotions and general marketing support.

Employed by a respected Reading-based Public Relations Agency as a Senior Consultant. Responsible for building lasting relationships with both clients and journalists to ensure high quality and regular coverage in national and trade publications. Devised Communications Plans, wrote Press Releases, constructed articles, arranged press tours, wrote case studies and composed award entries on behalf of Companycare clients, specifically focusing on EAI, Broadband Access, Wireless networking, and eMarketplaces. Gained experience of managing consumer brands (Vimto, Sunkist and T.G.I. Friday’s).

Joined Banner as an Account Executive working on client Extranet facilities for IT clients.

Recruited directly from University by PwC to work supervised and unsupervised on audits in the Public Sector. As part of a team achieved defined goals and documented findings to management.