Program Executive, Ascend
Reston, Virginia, United States
* Successful new launches of 1 new in-person event; and 4 virtual events that featured new content and presenters, and increased attendees’ desire to participate and attend. * Significant increases in ASCEND in-person attendance and sponsorship, achieving highest performance mark in the event’s history.• Strategic, financial, and operational decision-making authority for ASCEND, AIAA’s content platform/product, focused on space and adjacent industries; and led the long-term vision, in close consultation with the industry board, project managers, and other stakeholders. - Full project ownership to ensure deadlines, schedules, and budgets were met through the allocation of internal and external resources. - Researched important industry topics and market trends to ensure ASCEND content was timely and relevant. - Established and maintained relationships with key industry leaders and C-level executives.• Managed multiple cross-functional teams to ensure clear communication, and program and budget accountability. - Worked closely with industry advisory board to identify themes, focus areas, and timely content that were addressed across ASCEND platforms, and secured participation of high level, industry-leading speakers. - Close collaboration with the AIAA volunteer committees to review, select, and organize community contributions, including technical publications and collaborative sessions. - Provided direction for the sales, marketing, and communications strategy, including social media channels and website development, to enable successful execution by responsible team members. - Worked closely with project managers and event operations to facilitate the planning and execution of all ASCEND-related events, including virtual and onsite activities, and provide exceptional customer experiences.