Helen Keyes is an award-winning designer with more than three decades of international experience in brand identity and design. Most recently, Helen was Global Head of Brand, Communications, and Digital Design at Philips and a member of the Philips Experience Design Leadership Team. Many awards have been won in recent years, but she is most proud of Philips winning the Red Dot Best of the Best for Brand 2019, and the ultimate recognition, for Philips Experience Design, of Red Dot Design Team of the Year 2022. With a wealth of brand experience, consulting on both client and agency side, she has lived and worked in London, New York, and Amsterdam. Helen’s career has included working for leading brand and design consultancies from: Raymond Loewy; Wolff Olins; a mix of WPP agencies; and Prophet; to running her own agency in New York before joining Philips Design (Amsterdam) in 2017. She has a solid foundation in design and brand strategy and is a firm believer that good design — in all its forms — can transform our world and our everyday experiences. Helen holds a Bachelor of Arts, with Honours, in Media and Production Design from the London College of Printing, England. (Now the University of the Arts, London)