I'm a writer with a long career in advertising (FCB, TBWA\Chiat\Day, Ogilvy) who made the switch to writing other kinds of fiction. My poetry, essays and shorts have appeared in The New Yorker, The New York Times, and in literary journals and anthologies. My third novel THE LATECOMERS was published by Little Brown on November 6, 2018. My last novel WHAT WAS MINE won several literary awards and a was chosen by People magazine as a “Best New Book of 2016." My first novel, MAKING IT: A NOVEL OF MADISON AVENUE, published in 2013, was the first e-book to incorporate a digital epilogue, which provided links to online content "created by" each character. I've long been interested in digital ways to tell stories. In my former life in advertising, I was the creator of an award winning ad blog (AdBroad) and the acclaimed Twitter handle @BettyDraper. My channeling Mad Men characters to another platform was unofficial, but recognized by AMC and earned me invitations to speak at conferences (SXSWi, Digital Hollywood, STORYWORLD) and citations in books on new media entertainment. I'm an avid speaker on 21st century storytelling. Appearances include Duke and Columbia Universities.I'm the creator and editor of a poetry anthology from Red Hen Press, published in 2016. THE TRAVELER'S VADE MECUM is a compendium of new poems using old telegrams as titles. The telegrams were sourced from an 1853 book of the same name that I discovered in a Twitter post. Over 70 poets, including a former poet laureate, took part in this project.I graduated from Cornell University and received an MFA from The New School. I live with my husband in New York City and Salisbury, CT.
Listed skills include Copywriting, Integrated Marketing, Digital Marketing, Creative Direction, and 17 others.