Helen Lepaw Barlow Email & Phone Number

Naples, Florida, United States

Naples, Florida Area & D.C.

•Analyze sales reports, evaluate KPI’s, develop sales strategies, assess & report current business trends as well as factors affecting business to senior management & maintain communication with Area Manager, DM & allocations regarding desired inventory mix for location.•Mentor & support staff & maximize revenue by developing guidelines for superior sales & clienteling techniques, including customer engagement, client outreach, appointments, SO’s, consignment & follow up.•Train associates to ensure corporate standards & brand image are met, enforce P&P, monitor inventory & supply levels for replenishment needs, ensure loss prevention protocols are adheared to, & implement VMG to ensure corporate consistency. •Coordinate with corporate marketing to develop site-specific marketing plans that reach current clients as well as untapped consumers in an effort to increase market share.

Naples, Florida Area

•Attend curated fashion trade shows, analyze what’s trending for company value, secure collections, manage terms with vendors & factors, cross-merchandise looks to ensure continuity & create seasonal fashion narratives.•Photograph, style, and retouch items for presence in online store as well as promotions & blogs.•Create multichannel marketing campaigns inclusive of branding, identity & website design, advertising, promo materials, & social media.

Greater New York City Area

•Conceptualized, strategized, & created narrative for the foundation of this fashion retailer including brand name, logo, & identity.•Attended seasonal designer shows & fashion week, developed trend reports, evaluated lines, edited buys reflective of assessments, created visual presentations for floor displays, managed floor sales, worked with clients to ensure their styling needs were met, recruited & trained staff & developed client following.•Established & implemented promotional architecture with focus on fb, twitter & tumblr, which positioned this company as a go-to retailer for stylists & media, which resulted in successful year over year growth. •Planned seasonal & annual budgets, negotiated contracts with vendors & managed all division financials.

Greater New York City Area

•Established creative consultancy for brand amplification in print, digital & experiential media.•Clients included Yale University, Aerin/Estee Lauder, & Victoria's Secret.

New York

•Refreshed the brand DNA for Dana Buchman via logo development, print campaigns, & corporate collateral.•Tailored creative strategies to reinvigorate this company's identity, elevating brand perception and increasing annual revenue.

Chicago

•Developed & delivered contemporized product repositioning proposals, managing all aspects of creative with groundbreaking campaigns that placed clients in the top market share position.•Directed all photo shoots & assembled creative team, hiring photographers, models, & stylists.•Supervised designers, copywriters, retouchers, & production, ensuring excellence in final output.•Clients included P&G, Sony, Kellogg's.

Bfa With Honors, Communication Arts / Film / Photography / Design Degree Coursework With Henry Wolf & Cipe Pineles

Photography Studies / Larry Fink

The Business Of Organization