Helen Lockhart Email & Phone Number

Indianapolis, Indiana

• Hired to create, implement, and maintain a marketing plan for the on-campus urban living experience at IUPUI and manage the creation of all material associated with this plan, including print materials, digital.
• Development of a multi-faceted marketing plan, targeting specific audiences with individualized messaging on each active platform, leading to over a 300% rise in audience engagement on social media. Detailed metrics.
• Creation of a streamlined process for assessing, requesting, and managing all marketing initiatives in the department, which has been replicated by other IUPUI divisions.
• Creation of the Housing Ambassador program, a group of student ambassadors who tell the on-campus story and ensure consistent messaging to customers through all touchpoints, through influencing key stakeholders.

• Brought on to manage writing and releasing of all media communication, including creation of the college’s first social media strategy. Managed the engagement of the community in the six county service area of the.
• Created and managed the marketing/advertising plan for the college’s diverse target markets, based on market research. An editorial calendar for all opportunities and social media accounts was created to manage the.
• Created story-boards, content, and compiled video footage into 2 - 3 minute videos for marketing of program offerings.
• Planned and executed fundraising events and community programs with record attendance and 17% increase in donations at these events.

Conway, AR

• Joined the Student Success team to manage student enrollment into the Residential College program and coordinated the student enrollment campus-wide. Managed all social media platforms, WordPress websites and marketing.
• Researched target markets based on key criteria, resulting in reaching Residential Colleges program capacity 2 months ahead of target.
• Created a residential college applicant management database in Access. This resulted in a more cohesive application processing system.
• Designed and distributed marketing material for the residential college program and the Office of Student Success.

Conway, AR

• As sole proprietor, managed pipeline of clients in various stages of high-end interior design and event management projects.
• Created a detailed revenue growth plan based on extensive research of the area market, customer needs, and pricing strategy.
• Implemented a multi-tiered outreach plan based on analysis of target market data, using unique approaches to the distribute messaging. This included managing all social media accounts and blog, creating relevant.
• Voted Top 10 Interior Designer and Top 10 Kitchen and Bath Designer in the state of Arkansas by the readers of At Home in Arkansas magazine.
• Developed, advertised, and delivered a six-course seminar series on interior design principles.
• Developed company branding for website, blog, newsletter and other marketing materials using various software.

• Evolved position to manage relationships between COO and Operations organizations, including Events, Food Services, Maintenance, Security and Housekeeping. Liaised with all museum departments to ensure operations needs.
• Led several successful mission-driven initiatives that required planning and coordination with internal and external stakeholders and media. This included a sustainability initiative that culminated in a museum wide.
• Participated in multiple capital project management and implementation teams.
• Developed and managed project tracking system to ensure clear communication while facilitating consistent and effective execution of projects and initiatives.

• Worked to directly support the Diabetes Discovery executive director and research team of 50 scientists.
• Planned World Diabetes Day Conference as committee chair.
• Developed new employee health program and presented results to Conference.
• Worked with executive director to ensure team was on schedule and meeting targets.
• Coordinated hiring of external scientists.
• Coordinated organizational seminars.