Helen L. Email & Phone Number

Mexico

Latam

We are a group of specialists passionate about tailor-made consultancy in the development of Marketing and Communication strategies.. We create unique experiences and brand architecture. . Digital Marketing Campaigns.. Media Crisis Management.We are committed to supporting the women's network.

. Operated by Hamak Hotels, 50 rooms, with a fine dining restaurant - Elora, Rooftop, music bar - Minos Sound Room, Concept Store – Tier 2/5 and Gym. Matrix report to General Managers and Corporate Commercial Director of Hamak Hotels.. I collaborated drive Volga to achieve profitability, cash flow and business objectives through planning, developing, implementing and monitoring overall marketing strategy, including market research, branding, loyalty, marketing communications, advertising and public relations, designing and managing marketing & PR plans/campaigns (on and off) and transversal strategies for launch and positioning. Agency management: public relations, digital media and event production.. I contributed to revenue growth, through efforts dedicated to sales USD +$300k and to improve the reputation of the brand, achieving a Clipping ROI valued at USD +$16M with +1,500 notes generated, an audience of +200M and negotiation management of USD +100k in sponsorship for events.. Designed and developed hospitality experiences, filming, media interviews, new business opportunities and Industry Partner’s collaboration to generate multi-platform content for media trips, influencers, KOL’s and VIP guests with the aim of driving customer experience, the purpose of the brand and creative and marketing communications, to strategically place it in the different channels and digital environments to generate profitability, engagement and presence.

French luxury cookware.. Leader of the launch of the e-commerce page Lecreuset.mx. Development of content and structure of the site. . Launch of the Le Creuset x Harry Potter® and Bread Oven Cocotte line, sold out within the first 10 days of launch.. Design and execution of Communication Plans, Social Media, Content and Influencer Marketing.. Market analysis, products, life cycle, consumer behavior and pricing strategies for campaign design integrating customer input into the marketing plan.Team management: 1 Designer, 4 Own Store Salespersons and 7 Store in Store Promoters Palacio de Hierro and Liverpool.

México

Entertainment and Hospitality Industry.. Leader of the design and development of strategic plans for internal and external comm and PR for all brands, properties and events at Princess, Pierre, Palacio and Wayam Mundo Imperial hotels (2,500 rooms), Forum Mundo Imperial Entertainment Center, Expo Mundo Imperial Convention Center, Drive-In Cinema Acapulco, XtaSea Park and the Arena GNP Seguros tennis and multipurpose complex. Matrix report to the CEO, General Managers of each Hotel and Commercial Director. In charge of Marketing department for 1 year during the search for the Leader to replace the position.• Contributed to the most important launch of the company in 2020. New business vertical for the operation of real estate owned by other owners outside the State of Guerrero under the Mundo Imperial brand, being the first boutique hotel with LEED certification in Mérida-Yucatán. Award for best opening during pandemic by Food and Travel Mag and TripAdvisor.com.• In charge of the Corporate Affairs Committee, leading the internal comms program, providing consistent and timely information to employees through various communication tools. I successfully managed multiple internal crises, public opinion in the media, social media and with guests, including the agenda of the Covid-19 pandemic. Implementation of policies and guidelines for commercial relations for the development and maintenance of alliances with governmental and non-governmental organizations at a national and intl level.• I conceptualized, designed, and developed hospitality experiences and special events, filming and interviews with the media, with the purpose of creating content on traditional and digital platforms for press trips, influencers, opinion leaders and VIP guests to build loyalty and differentiate the brands, and generate a positive perception of the Group's corporate initiatives and commercial affairs.

México

Leading Publishing company in the segment of content creation, multi-brand and advertising distributor.Reporting to the General Manager. In charge of 2 Sales Coordinators.• I designed commercial and digital marketing strategies based on the strategic objectives of the organization, including their development, execution, and monitoring to ensure compliance with the established KPIs.• Launch of the 360° commercial, communication and marketing campaign of the Dutch festival “What Design Can Do Mexico City”.Achievements:- Within my first 90 days, I was able to close a $9M pesos contract in advertising (Digital, Print and OOH).

México

Consulting firm.Dantien was a PointVerde Green Technology Solutions partner company that provide strategy in order to define where and to whom to sell products and services. Reporting to the General Manager.• Development of strategies to support European companies to conduct their international expansion into Mexico, creating strategic alliances with the purpose of increasing the business network. Negotiations and public and private mediations.

Latam

Startup of Energy Efficiency.. I led the commercial management and public and private negotiations and mediations, as well as the development of the B2B business plan. Matrix report to the CEO, Mexico General Manager, and the International New Business Director.• Member of the New International Business staff for the opening of 3 new markets. I developed the commercial pipeline for Colombia, Costa Rica, Mexico and the Dominican Republic. Generated strategic alliances with the purpose of increasing the business network.Achievements:- I raised private capital of USD +$15M to finance the company as working capital.- Closed 2 clients for energy efficiency services that represented a 35% increase in revenues.

México

Ad Agency - Production of Audiovisual Content.. I grew the billing by 35% in 2012.. Project Manager of Digital Signage for El Palacio de Hierro: I developed creative collaboration, production, control of the development of audiovisual content for the launch of the closed circuit of screens inside the stores. Store openings: Interlomas and Villahermosa. Remodeling of stores: Santa Fe and Perisur. +180 active screens.. Developed multiple sales strategies for audiovisual content. Clients managed: Absolut Vodka, Bachoco, Betterware, Cablevisión, Fundemex, Galderma, Michelin, Quaker State, Undersecretary of Finance and Public Credit, Visa, Volaris.Team Management: 20 people.

Leading company in the multi-brand cosmetic segment in LatAm | USD $1.9B annual sales | +8,000 employees in 16 countries | Annual marketing budget in Venezuela: USD $6M.In charge of developing strategies to increase sales volume and brand positioning. Responsible for corporate strategies with local execution of brand promotion, corporate image, advertising, and public relations for L'BEL and CyZone brands and ensure the repositioning of the EBEL París brand to L'BEL. In charge of 6 Analysts, reporting to the country’s Commercial Director and the Corporate Head of Communications, Image, and Media.• Develop the 360° Communication strategy and the facial lagging inventory movement sales plan for the Collagenesse L’BEL facial treatment, which included: localization of the global advertising campaign (Three 60" spot for broadcast TV, print campaign [OOH, magazines, newspapers, POP], digital, and PR).• Create strategies to position the new brand name through the Public Relations Plan "Musas L’BEL" with the outstanding international presenter and host Maite Delgado who became L’BEL’s spokesperson in Venezuela.• Develop 360° promotion strategies and alliance between SuperModel Venezuela and CyZone of the Social Responsibility Program called "QUIÉRETE" to prevent diseases caused by eating disorders (anorexia and bulimia).Achievements:- Obtained 28% market share in the facial treatment line, 26% market share in the makeup segment with a budget of USD $4M, clipping growth of +65% ROI and 40% sales growth in 2019.- In the fragrance segment, L’BEL exceeded estimated sales by +20%, 3% volume growth in two months and 45% clipping growth in the category.- Official sponsor of the makeup category of SuperModel Venezuela, achieving +20% growth in brand recognition and ROI of USD +$8M in ad value.

Latam

Leading Media Platform, Pay TV | USD $200 MM annual sale | Annual marketing budget, 2007: USD $1.8 MM; 2008: USD $2 MM; 2009: USD $2.2 MM.Co-responsible for executing the first global image change and channel repositioning campaign (“SONY CAMBIA”), through investment in ATL media, BTL experiences, digital and PR. Responsible for negotiating cash and barter agreements with the region's media, preparing digital and print media plans. Management of international VIP talent for press days and local media tours and on set. Report to the LatAm Marketing Director. Latin American Idol – reality show: . Launch and maintenance of pan-regional premiere campaigns for the 2nd, 3rd and 4th season (ATL, digital, PR, trade and BTL activities for auditions, media, viewers, and sponsoring clients).. Management of world-class celebrities: Jon Secada, Paulina Rubio, Juanes, Mimi, Miranda, Belanova, Beto Cuevas, David Bisbal, Erika De La Vega, Monchi Balestra, among others.. Launching of the program "El Ídolo" Carlos Peña (Post Latin American Idol, Season 2). Media and PR Tour. Markets: Guatemala, Mexico, Panama, and Venezuela.

Latam

Report to the LatAm Ad Sales Director.. Budget management, agreement negotiations (cash and barter) with the Latin American media and the development of publications for the SPE platform (Sony Entertainment Television, AXN and Animax). . Design of sales brochures and all marketing collateral for sales representatives. . Development of commercial proposals for the Independent Original Production Programs and series premiere of the platform to Sale Representatives and Trade (Affiliates). . Management of 10 sales offices in Latin America (Miami, Argentina, Brazil, Chile, Colombia, Mexico, Panama/Central America, Peru, Dominican Republic, and Venezuela).

Leading company in the multi-brand cosmetic segment in LatAm | USD $1B annual sales | +5,000 employees in 12 countries | Marketing annual budget in Venezuela, 2004: USD $1.5M; 2005: USD $2.6M; 2006: USD $3.2M.In charge of developing brand promotion, corporate image, media, and public relations plans for the positioning of the Ebel París, CyZone and Ésika brands - corporate strategy with local execution. In charge of four Analysts reporting directly to the Country Commercial Director and the Corporate Image and Media Senior Manager.• Launching to Sales Force, end customers and media of +15 top Facial Treatment products, +10 Fragrances; exclusive launches to Sales Force: +40 Makeup and Personal Care products.• Develop and execute the image and communication strategy for the opening of 7 own stores in shopping malls. Vertical chain format: from 50 to 200 m2. • Launching of the Ésika brand in Venezuela in 2005: Budget USD $1M. Strategic planning and marketing activities for the launching. - Contributed to the development of brand leadership in the Facial Care and Makeup category. Clipping growth in media of +30% ROI in 2003, +110% in 2004 and +50% in 2005 through dedicated efforts to strengthen and maintain brand reputation, becoming the corporation's leading Sales Force for 3 years in a row in product units and dollar sales.

Integral Marketing ServicesDevelopment of all logistics and production of launch events.Clients managed: . Kraft Foods (launching of 8 products and 1 Sales Annual Convention).. Kimberly Clark (launching of 6 products and 1 National Distributor Convention).

Latam

. Management of Corporate and Public Relations in Latin America. . Export Project Coordinator for 8 countries (Argentina, Chile, Colombia, Costa Rica, Mexico, Panama, Peru and Dominican Republic). OTC Products: Wampole, Dioxogen, Dencorub

Venezuela

Clients managed: . Banco Federal. Corporación Hotelera Hemesa. Seat. Turner Broadcasting System, Inc. (TNT, Cartoon Network, Cnn, Cnn en Español, Boomerang)Leader in the design, development and execution of marketing advertising campaigns for viewers to promote the values ​​and attributes of the pay TV channels TNT, CNN, CNN en Español, cnnenespanol.com and Cartoon Network, in Venezuela and Colombia . In 2001, he led the launch of the Boomerang channel. Executed promotional strategy for CNN en Español's co-branded art and journalism contest from 2000 to 2002, and locally supported cash and barter deal negotiations with media for all TBS, Inc channels.

Venezuela

Clients managed: . AmBev (C.A. Cervecería Nacional): Brahma, Brahma Light, Brahma Ice, Brahma Extra Light, Cerveza Zulia, Cerveza Cardenal, Cerveza Nacional, Cerveza Caracas, Cerveza Stout, Malta Caracas, Brahma Malta.. Mavesa (Margarinas Venezolanas S.A. now Alimentos Polar - FMCG): Corporate Affairs. Annual Report (publication on the NY Stock Exchange).

Venezuela

Clients managed: . British American Tobacco - BAT (brand launch Lucky Strike). Cargill. Duracell. Industry and Commerce Ministry

Venezuela

Clients managed: Toyota and Alfonzo Rivas & Cía (FMCG)

Associate’S Degree In Business Administration, Business Administration And Management, General

English Advanced Level, Idiomas

Associate’S Degree In Advertising, Advertising

Bachiller, Ciencias