Helen is a marketing and strategy executive who has worked abroad over half her career, acquiring deep experience building premium brands in US and international markets. Partnering with senior management, she conceives and executes strategies to accelerate profitable growth by leading cross-cultural teams and collaborating across functions to achieve clear goals. Helen has pioneered new geographic markets, channels and partnerships, devising innovative solutions to drive sustainable brand growth. After 13 years based in Paris and working in global, pan-European and French marketing, corporate development and business development roles for French- and US-owned multinational companies, Helen now applies her broad business sector experience to supporting social enterprise growth. Specialties: - Combination of global growth strategy expertise, operating P&L experience & financial fluency- Brand marketing & communications strategy and execution- Seasoned negotiator: acquisition – partnership – franchise – strategic alliance- Market analysis and brand / business valuation- Corporate and Business Development: growth roadmap / M&A strategy & execution- Multi-channel brand developer : e-tail, retail, wholesale- B2C | B2B | Hybrid- For-profit and not-for-profit Social Enterprises & NGO'sCompanies and brands I have helped build: - Consumer: AARP, Annick Goutal, Champion, Chantal Thomass, COACH, DIM, Hanes, HipSilver LLC, L2 Inc., Petit Bateau, Playtex, Sara Lee Corporation, Wonderbra- Social Enterprise: AARP, HipSilver, The Global Good Fund, Ecotemis, Physz.com
Listed skills include Marketing Strategy, Business Strategy, International Marketing, Corporate Development, and 39 others.