Helen Marsh Email & Phone Number

Melbourne, Victoria, Au

Sydney, Nsw, Au

St. Kilda, Victoria, Au

Uk, Australia, Spain, Chile, Poland, New Zealand, Hong Kong Sar, Türkiye, Brazil, Mexico, The Us, Middle East, Ireland, Saudi Arabia And India., Gb

Sydney, Nsw, Au

CHANGE MANAGEMENT - plan, develop and coordinate change strategies; identify integration points with other change management efforts and seamlessly connect plans and communicationsBUSINESS TRANSFORMATION – support, coach and advise leaders around project implementation, communications and stakeholder managementORGANISATIONAL DEVELOPMENT & DESIGN – conduct organizational assessments in respect of evolving to agile ways of working, make recommendations and plans, develop and coordinate the changeCULTURE EVOLUTION – support, coach and advise leaders in the articulation and infusion of a culture that supports corporate strategy and goals; develop supporting programs and design and deliver Wellbeing Program during Covid-19 LEARNING & DEVELOPMENT – conduct assessments and establish training and development programsPROVEN CONSULTATION skills to assist AGL in designing a change management framework and applying it across the enterprise in an effective and efficient way

Sydney, Nsw, Au

MARKETING BUSINESS TRANSFORMATION- Scoped, planned, launched & embedded Telstra’s first marketing automation tool, which delivered excess of $1m agency fee reductions in the first year- Instrumental in rolling out marketing automation across all elements of Telstra's $300m per year marketing program- Designed and delivered the Change Management program in parallel to managing the IT roll out; identifying the key steps and potential problems, managing the change process, creating excitement among the users, delivering training and comms throughout- Over the past 5 years I have grown automation tools user group adoption by 43% and increased user engagement in the program by 72%. This success has been driven through understanding the required behavioural changes and driving those changes through the implementation of multiple training & comms initiatives- The impact on business performance is a 25% increase in additional funding for marketing campaignsSTRATEGIC MARKETING & CAMPAIGN MANAGEMENT- Built & delivered a strategy for geo-targeted marketing, overseeing a budget of over $30m per yearUtilised an integrated market mix to reach campaign metrics of recognition, likeability and sales metrics- Partnered with a roster of agencies (creative, digital, social, event, marketing automation) to support in ATL, POS & VM campaign design, delivery and managementSTAKEHOLDER MANAGEMENT- Adept at working with a broad range of stakeholders across all levels and business units to gain executive sponsorship and/or operational input into complex, high impact marketing programsPEOPLE LEADERSHIPIn the span of my career I have led teams ranging in size from over 20 down to 5, as well as working in Agile project teams. Nurturing talent and inspiring others is a skill I enjoy using

Taoyuan, Tw, Tw

STRATEGIC DESIGN & SET UP OF CHANNEL MARKETING DIVISION- Recruited from the UK to design and build a 2 year channel strategy, securing funding from the Asian board to deliver the plan- Designed structure & recruited a team of Channel Marketing Execs and appointed a new roster of retail agencies to assist in strategy deliveryMARKETING CAMPAIGNS PLANNING & DELIVERY- Developed integrated ATL & BTL marketing plans using OOH, press, digital, PR, social, TV and retail experience & activations- Devised new product launches, lifecycle and sell through plans, including demand generation campaigns using HTC sponsorship properties such as Men in Black 3 and UEFA Champions League- Pitched activation proposals to channel retailers (Telstra, Optus, Vodafone) and worked with their teams to activate through their retail stores; evaluate, review and refine in order to perform in line with target PEOPLE LEADERSHIP- Managed HTC’s field team of 22 Reps and Training Managers, scheduling priority focus, monthly activity plans and evaluating performance to KPIs, together with my team of Channel Marketing Execs

Las Vegas, Nv, Us

I decided to take 3 months out of work and travelled to South Africa to work on a game reserve and monkey rescue centre - a passion of mine and a dream come true. It was a fantastic experience where I made life long friends.

Minato-Ku, Tokyo,, Jp

• Led a team of marketing managers situated across Europe and responsible for delivering TTL campaigns for The Carphone Warehouse (CPW) & Best Buy channel. • Ongoing assessment of market opportunities in order to devise product propositions to 'sell-in' to internal teams and to CPW European commercial teams• Creating and delivering pan-European ATL & BTL activation plans and advising & supporting implementation in each market by the local team• Creating and delivering a strong Sony Ericsson brand presence and immersive consumer shopping experience in retail channels• Using regular shopper insights research to help define strategy, innovative retail fixture technology and strong BTL marcoms campaigns • Maximising global brand campaigns and sponsorship properties, such as MTV Awards & FIFA World Cup, through innovative retail fixtures & BTL initiatives

Minato-Ku, Tokyo,, Jp

• Responsible for delivering integrated channel marketing campaigns in The Carphone Warehouse and BestBuy UK, managing a budget of c£7million • Identifying opportunities for channel exclusives and delivering all aspects of these from conception to launch in channel, working with partner brands such as Universal Music, Bourjois and Sony Pictures• Use of the full ATL & BTL mix in channel with strong focus on digital, social, print, outdoor, DM, PR & retail experiential• Delivery of the first true ‘Sony United’ live product showcase in UK retail in 2010 demonstrating live product and technology interaction between Sony mobile phones, TVs, laptops and Playstations to explain the 'wireless world' consumer proposition• Working with Sony Ericsson UK Brand, PR, Sponsorship and Online teams to ensure retail channel activation maximises brand activity for example: FIFA 2010, BBoys World Champions, MTV Awards, WTA and Champions League

• Brand & Retail Marketing Manager for the UK’s #2 printer manufacturer (at the time), working with retailers including Tesco, PC World, Currys & Argos. Responsible for all trade marketing activity in the UK, with day-to-day responsibility for 3 key accounts – PCWorld, Currys & Currys.digital and overseeing activation in other channels. • Campaign planning & delivery of a budget of c£4 million across ATL and BTL in all retail channels• Led the tender process for a new field merchandising agency, managed the embedding of the new agency within the business and ongoing responsibility for the team• Managing a marketing team of 7 in the UK, reporting into the UK Marketing Director• Delivering strong sales results from co-op opportunities such as TV, radio, press ads, direct mail, online, events and loyalty card mailings • Securing retailer buy-in to key initiatives such as bespoke incentives, promotions and retail fixtures such as 'The World's Smallest Printer' campaign - managed to place Lexmark's largest FSDU ever in PC World! • Developing relationships with retailers at all levels – buyer, marketing manager, category manager, product manager, brand manager, online & PR managers

Professional Practice: Adaptive Mindsets

Postgrad Diploma

Ba Honours Degree, English & Classics