• Lead businesses in creating or updating their branding to be representative of their products or services, while keeping their target audience at the forefront• Increase business visibility by helping companies create marketing and content strategies that effectively reach current and future customers• Create marketing materials, including: logo designs, print ads, flyers, signage, displays, packaging, swag, CD/LP layouts for bands, and more• Assist small companies in establishing social media content pillars, advertising strategies, and scheduling plans• Advise businesses in using email marketing platforms and creating emailblast strategies and content• Use Photoshop and Lightroom for general photo editing and head swapping• Design, program, and maintain several front-end websites with effective UX and SEO strategies• Implemented and managed digital concert ticket sales and events withWooCommerce ecommerce platform, The Events Calender WordPress plugin, and unique QR code tickets on a $150 annual budget• Work with bands to create album layouts for CDs, LPs, and cassette tapes• Shoot and edit product and lifestyle photography• Edit videos with Adobe Premiere Rush

• Designed marketing materials, including: social media content, promotional emails, web ads and banners, print ads, flyers, forms, price lists, packaging, and swag• Managed headless eCommerce website, built in BigCommerce and WordPress, with 350+ inventory items, plus SEO and UX/UI responsibilities • Planned and executed B2B and B2C promotions• Wrote and edited B2B and B2C copy• Designed and implemented effective email blast campaigns with MailChimp• Skillfully utilized AI for writing and photo editing• Reviewed Google Ads, Analytics, and Search Console as input for future marketing initiatives• Created and managed affiliate marketing program• Managed all social media content on Instagram, Facebook, and X/Twitter• Shot and edited product and lifestyle photography• Collaborated with social media influencers, brand ambassadors, web developers, graphic designers, and photographers

· Wrote and edited all copy for public relations, social media, catalogs, brochures, flyers, blogs, video scripts, and more· Designed marketing materials, including social media content, email blasts, web banners, flyers, forms, price lists, and packaging· Managed and created all social media content for three brands on Facebook, Twitter, Instagram, Google+, and LinkedIn· Researched and wrote educational pieces regarding sunglass lens technologies, frame technologies, ultraviolet radiation, American, Canadian, and European eye safety standards, and general safety practices· Created website map and design, regularly organized and updated website content· Built Amazon webstore with 200+ inventory items and a custom design· Communicated with outside agencies, including web developers, photographers, videographers, and journalists· Worked with copy editors on Spanish translation of marketing materials· Collaborated directly with CEO to implement marketing strategies

· Designed and updated 400+ template-driven Flash and HTML chiropractic websites· Provided copywriting and editing services for more than 50 chiropractors' educational newsletters· Managed and created all social media content on MySpace· Regularly registered and transferred domain names with GoDaddy· Supervised and trained two junior graphic and web designers

· Assisted Senior Web Programmer in updating eCommerce website using HTML, CSS, and limited amounts of JavaScript, PHP, and MySQL· Built and wrote WikiText intranet to provide customer service reps with product information, sales strategies, and interpersonal communication skills· Worked directly with graphic designers to create effective web content