Helen Goodwin Email and Phone Number

Everyone can write, right? It can feel like it should be simple to describe what your company does and get your message across. But it’s challenging to write in a way that’s clear, engaging, and makes your customers feel understood. Your copy should not only reflect your business values, but share consistent messages and have a distinctive tone of voice – one that stands out from the crowd.Clients come to me when they:◆ Run a marketing communications team and need additional support for a campaign, stand-alone project or busy period ◆ Are producing content for the sake of it with no guiding strategy◆ Need an awards submission to celebrate a product, service, or employee ◆ Don’t have a distinctive tone of voice or clearly defined target audience, and are trying to be all things to all people◆ Realise their messaging isn't getting cut-through and need to re-evaluate their positioning statementsI bring a strategic mindset to each project and ask thought-provoking questions – well before I put pen to paper. Each piece of content needs to have a clear objective and, ideally, an overarching communications strategy behind it. This will serve as one of the foundational pillars for your business, keeping you on brand, delivering a consistent message, and guiding all your content decisions. It makes it easy to decide where to focus your time and energy – and where not to.I specialise in:◆ communications strategy◆ brand strategy and tone of voice guides◆ award submissions◆ well-researched blogs and lead magnets◆ thought leadership articles that reflect individual personality ◆ lead nurture sequences that educate, entertain and foster brand loyalty◆ lead magnets tailored for a specific audience◆ speeches that make the audience sit up and pay attention◆ collateral to support marketing campaigns, such as brochures, editorial, media releases and eDMsWHO I WORK WITHI primarily work with purpose-driven B2C businesses that are making a positive impact on the world. But with 15 years in marketing communications across financial services, government, healthcare, and the arts, my skills can easily be applied to B2B and other industries.LET’S CONNECTNeed communications strategy or effective copy that won't have your customers hitting snooze on your notifications? E: hello@fireflycomms.com.auW: https://www.fireflycomms.com.au/ M: 0405 188 442