Helen Mincher Email & Phone Number

Leeds, Gb

London

West Yorkshire

After transitioning from the bustling London city life to the more serene green fields of Yorkshire, I shifted my focus from large online corporates to social impact organisations. Aligning my work with my passions and values, I find great inspiration in using my 15 years of experience as a senior strategic marketer to make a positive difference. I love the thinking and strategic side as much as the rolling sleeves up and doing side. I find that I am great at making sense of ambiguity -… Show more After transitioning from the bustling London city life to the more serene green fields of Yorkshire, I shifted my focus from large online corporates to social impact organisations. Aligning my work with my passions and values, I find great inspiration in using my 15 years of experience as a senior strategic marketer to make a positive difference. I love the thinking and strategic side as much as the rolling sleeves up and doing side. I find that I am great at making sense of ambiguity - or chaos, in some cases - and love, love, love working with similarly passionate people - founders and social impact organisations often fit this bill.Flexible packages across branding, brand strategy, content marketing and social media management.I also run training workshops: - Leverage Linkedin for your business - Master Social Media - Digital for third sector organisations- Creating compelling content marketing strategiesClients include School for Social Entrepreneurs, Team Netsol, North York Moors Trust, Cycling UK, Power to Change, Northern Tonic, Roku Media Show less

I led on marketing and communications for community energy, managing the comms strategy during the ground breaking asset transfer of solar farms that saw the community energy sector grow by one fifth.I also led on communications for the Discovery Fund, exposing community business leaders to community tech as a way to meet some of their challenges and deliver more power to their communities. The recruitment campaign delivered the most diverse range of applicants in Power to Change… Show more I led on marketing and communications for community energy, managing the comms strategy during the ground breaking asset transfer of solar farms that saw the community energy sector grow by one fifth.I also led on communications for the Discovery Fund, exposing community business leaders to community tech as a way to meet some of their challenges and deliver more power to their communities. The recruitment campaign delivered the most diverse range of applicants in Power to Change history, smashing the DEI targets that were set and creating a blueprint for running inclusive recruitment campaigns and content fo the funder. Show less

Www.Flipthedog.Co.Uk

With a background in marketing, I entered the manufacturing and retail space with the view that a lack of industry knowledge was a great opportunity to ask questions and do things differently. I wanted to create a business that stood for good and flip 'fast fashion' practices on their head: The clothing industry is the second largest polluter in the world, responsible for catastrophic environmental and social damage.I created and built Flip The Dog from scratch - a new breed of… Show more With a background in marketing, I entered the manufacturing and retail space with the view that a lack of industry knowledge was a great opportunity to ask questions and do things differently. I wanted to create a business that stood for good and flip 'fast fashion' practices on their head: The clothing industry is the second largest polluter in the world, responsible for catastrophic environmental and social damage.I created and built Flip The Dog from scratch - a new breed of activewear that is crafted in a trusted UK manufacturer from the fibres of recycled plastic bottles, once destined for landfill. The vibrant prints are achieved digitally, causing no harmful water or dye run offs. Made to last, Flip The Dog yoga leggings will support your practice as well as the planet. In short, they are nice pants for nice people.I sold Flip The Dog in March 2018 to a committed buyer who will continue to grow the Flip The Dog mission and enable me to concentrate on other projects Show less

Responsible for setting the marketing strategy for LinkedIn Marketing Solutions across emea, allocating budget and developing the team and marketing programmes across field marketing (enterprise & mid-market), digital, social media marketing, content marketing and partner marketing in alignment with global marketing priorities and overarching business objectives.Partnered closely with sales leadership, PR, research, marketing operations, HR and business management across global… Show more Responsible for setting the marketing strategy for LinkedIn Marketing Solutions across emea, allocating budget and developing the team and marketing programmes across field marketing (enterprise & mid-market), digital, social media marketing, content marketing and partner marketing in alignment with global marketing priorities and overarching business objectives.Partnered closely with sales leadership, PR, research, marketing operations, HR and business management across global headquarters I represented LinkedIn on the Social Media and B2B marketing council at the IAB Show less

Responsibility for entering new markets in Europe. Includes market strategy, establishing key partnerships, PR and communications/engagement channels.

Brand Lead: Responsibility for the launch of the global brand positioning across the European region, Providing regional direction and feedback into the positioning development, creating a core cross-functional work group to ensure every European employee was reached and engaged in the central business promise, B2B lead - Managed the local B2B marketing teams across Euorpe; a new team that was aligned regionally from a local structure. Integration involved liaision with the global teams… Show more Brand Lead: Responsibility for the launch of the global brand positioning across the European region, Providing regional direction and feedback into the positioning development, creating a core cross-functional work group to ensure every European employee was reached and engaged in the central business promise, B2B lead - Managed the local B2B marketing teams across Euorpe; a new team that was aligned regionally from a local structure. Integration involved liaision with the global teams, budget management, setting the regional objectives, strategy and reporting mechanisms Show less

Education record

Lloyds Bank Social Entrepreneurs Programme: Y&Ne 2017 - 2018

Ba(Hons)