• Responsible for the Academic Management of MSc in Pharmaceutical Business Management and for the growth of Graduate Business School in Griffith College Cork. • Led and developed the successful revalidation of the Masters programme which has resulted in exponential growth.• Created the First QQI level 9 accredited Micro Credential for the Pharmaceutical Industry. • Shortlisted for the 2023 Pharma Awards in Education category.• Programme Director, Team leader, Lecturer, Research Supervisor, Instructional Design, Curriculum, Programme Development & Validation, Moodle Development. • Skills: Content Development, Training Documentation, Coaching, Programme Strategy, Team Development, Pharmaceuticals, Learning Management Systems, Project Management, Research Supervision, Curriculum Development, Blended Learning, E-Learning, Training, Training & Development, Lecturing, Teaching

Key focus of consultancy work: Strategic European market development planning with Enterprise Ireland mentor and other clients. Brand development and strategic marketing planning, including product development and digital market penetration strategies. Member of Enterprise Ireland Mentor Investor Ready Panel.

Senior Brand Manager in Consumer Healthcare for a portfolio of 10 Brands, the key brand being Sudocrem for Ireland. Awarded Brand and Grand Prix industry awards.• Created and implemented an integrated brand marketing and communications plan for heritage national brand Sudocrem to deliver by working with key stakeholders. With a key focus on digital marketing strategies whilst identifying growth and NPD opportunities for the brand. Awarded Brand and Grand Prix marketing and communication awards.• Developed and implemented integrated brand marketing and communications plans for the primary products within the Consumer Healthcare portfolio. Responsible for adapting global messaging into relevant regional content. • Managed and liaised with external agencies including Design, PR/Communications, Digital and Media. Interpreted, consolidated output into insights and relevant metrics for KPI’s.• Developed strategies for market entry supported by solid market research and analysis of market sales, activity. Resulting in insights for market and sales planning opportunities for each product. • Exceeded sales projections by developing key account partnerships, rich sharable content for social channels, strong supporting in-store sales collateral.• Worked with Sales and key partners to develop the strategic development plan to execute effective account based campaigns. Provided business analysis/metrics to help drive initiatives critical to on-going growth.• Responsible for allocating and aligning budget against product and channel. Ensuring investment decisions were maximizing ROI. • Worked closely with the Global Marketing team, ensured that relevant and timely input was received into global campaigns.

The brainchild of marketing strategist, Helen Murphy, BrainSell provideda complete concept-through-implementation service designed to help established SME’s and the start-ups mentored during this period enjoyed significant, and sustainable, business growth even in the most economically challenging times. Projects ranged from Strategic European market development planning with Enterprise Ireland mentor and other clients. Brand development and strategic marketing planning, including product development and digital market penetration strategies. Helen is also a Member of Enterprise Ireland Mentor Investor Ready Panel.

Responsibility for marketing, communications, promtion, events and key retailer development for all Waterford brands for EMEA, including John Rocha, Jasper Conran, Marquis and Prestige Waterford collections.

Supporting Entrepreneurs, existing businesses and startups with specialist advice on strategic planning and business development, marketing strategy, communication, brand, product and PR planning.

Significant outputs were consumer focused leisure concepts, comprehensive marketing and digital supports along with communications strategies for industry stakeholders which encompassed relevant propositions and insights, resulting in a marketing and Communications/ PR/digital plan for the region

My main areas of activity are to develop and implement consumer focused targeted integrated brand marketing and communications plans across the Consumer Healthcare portfolio.

Managing all commercial activity on both sites Encompassed all aspects relating to Marketing Communications & PR. Strategy and Policy development. Sponsorship. Visitor experience/satisfaction. Internal communications. Retail. Entrance admissions and Catering.

Enterprise development manager assisting Small to Medium Enterprises (SME), from start-up to mature companies, owner managed businesses to multi-national companies.

Consultant to the Hospitality and Leisure industry. Main focus of project work was providing advice to clients on feasibility, market analysis, insight generation, planning, new product development, benchmarking studies, operation/market reviews, funding assistance, valuations and due diligence.