Helen Owen work email
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Helen Owen personal email
Motivated by marketing performance and fascinated by fintech - I bring my two professional passions together to help B2B fintechs stand out and grow.I have a strong track record helping start-ups and scale-ups develop their brand positioning, build their marketing performance, enter new markets and drive demand generation. I champion strong sales and marketing alignment practices, tightly targeted, integrated campaigns and high ROI activities such as Account-Based Marketing.I am adept at supporting payments businesses who are going through strategic transitions and can help smooth out the transformation journey through effective change management communications strategies, brand re-positioning work and go-to-market planning.I am an active member of the payments community, speaking at Amsterdam Fintech Week and Open Banking Expo in 2020 and Merchant Payments Ecosystem in 2022. I am a Goodwill Ambassador for The European Women in Payments Network (EWPN) and advocate for the part our industry can play in improving financial inclusion and social justice.I am also a Chartered Public Relations Practitioner and a Fellow of the Chartered Institute of Marketing.
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Vp Of MarketingBr-DgeUnited Kingdom -
Strategic Marketing ConsultantBr-Dge Dec 2023 - PresentEdinburgh, Gb
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Fintech Marketing Consultant And Fractional CmoFiniti Consulting Nov 2023 - Present -
Advisory Board MemberThe Fintech Marketing Hub Cic Aug 2023 - PresentLondon, Gb -
Country AmbassadorEuropean Women Payments Network (Ewpn) Jul 2024 - PresentWinschoten, Groningen, Nl -
B2B Fintech & Payments Marketing AdviserMyforte Sep 2023 - PresentLondon, London, GbMyForte delivers comprehensive support to fintech scale-ups looking to enter or expand in the UK market. I act as an adviser, providing marketing communications expertise and advice to leadership teams of B2B fintechs - helping them to define and boost their brand voice, build their marketing performance, align sales & marketing practices and manage stakeholder communication, to help them scale their business. -
Chief Marketing OfficerAndaria Feb 2023 - Aug 2023Santa Venera, MtAs the C-Suite marketing leader and member of EXCO, I was responsible for developing and launching Andaria's new brand, building market presence, lead generation campaigns, articulating product value props, leading on internal comms initiatives managing the marketing team and agencies. -
Vice President MarketingTribe Payments Feb 2021 - Feb 2023City Of London, England, GbI lead the marketing function and team at Tribe Payments, building strong data-driven marketing to support growth, while better engaging our stakeholders. -
Marketing Communications Consultant - Payments & FintechExpression Marketing Jul 2012 - May 2021London, GbWorked as a fractional marketing leader or outsourced specialist, depending on client needs. I worked with a range of B2B payments and fintech businesses to better engage their audiences through strategic marketing, creative content and integrated campaigns. Example projects include:• A one-year project to build a new marketing function for a growing payments consultancy.• Leading content marketing programmes for a specialist payments and fraud prevention company • Strategic brand and messaging review for several fintech businesses.• Providing European marketing and PR support to an expanding US startup business • Advice and communications support for several IPOs, divestitures and acquisitionsClients included Trustly, ACI Worldwide, CompassPlus, Payments, Cards & Mobile magazine, OneView Commerce. -
Head Of MarketingMarston Group Limited May 2011 - Jul 2012GbResponsible for building and leading a new marketing communications team and developing a multi-faceted marcomms strategy to enhance internal and external stakeholder engagement, attract investment and increase market share. Special focus on brand development, sales & marketing alignment, stakeholder communications and reputation management. -
Communications Director, EmeaFirst Data Corporation Jan 2010 - May 2011Brookfield, Wisc., UsI led the internal and external comms programmes and team for the region. Projects included: • The successful market launch of a new merchant acquiring business• Built and led an EMEA communications community to embrace best practice and promote team development, as well as the ROI of the regional function• Major internal change management around restructuring initiatives, a relocation and business unit divestitures. -
Marketing Communications ManagerFirst Data Corporation Jan 2007 - Jun 2010Brookfield, Wisc., UsI devised the UK marketing communications strategy and managed programme delivery to support sales growth through lead generation, Account-Based-Marketing, client relationship nurture and partner marketing. Also responsible for leading the communications workstream for major change management projects including M&A, business transformation and restructuring programmes.
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Strategic Marketing ManagerWilson James Limited Jul 2003 - Dec 2006Westcliff-On-Sea, GbStakeholder communications advice, creative concept work and project delivery across the entire mix including integrated marketing campaigns, internal communications, major events, media relations and branding. Also responsible for writing budgets and managing in-house personnel, agencies and freelancers. -
Marketing & Pr ManagerTuskerdirect Mar 2002 - Jun 2003Watford, Hertfordshire, GbResponsibility for all company marketing and PR activity including press releases and articles, brochures, direct mail and company website. Other tasks included media relations, sales manager liaison, industry research, event management, budget reconciliation and line management responsibility for telemarketing team. -
Account ExecutiveDesign Point Associates 2000 - Mar 2002Design agency role involving responsibility for lead generation and new business, building relationships with existing clients and working alongside the creative and production teams to develop marketing programme concepts and implement these projects on behalf of key clients in the consumer electronics industry.
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Marketing Field Team Co-OrdinatorRetail Marketing Services Aug 1999 - Jul 2000Retail marketing and merchandising agency concentrating on consumer behaviour, branding, product launches and test marketing. Role involved co-ordinating field team workload, visits, results and actions. Key responsibility was to set up and run the branding enquiry helpdesk for client branches in support of the Lloyds and TSB merger.
Helen Owen Skills
Helen Owen Education Details
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Chartered Institute Of Public RelationsPublic Relations -
University Of HertfordshireLinguistics (Humanities)
Frequently Asked Questions about Helen Owen
What company does Helen Owen work for?
Helen Owen works for Br-Dge
What is Helen Owen's role at the current company?
Helen Owen's current role is VP of Marketing.
What is Helen Owen's email address?
Helen Owen's email address is he****@****her.com
What schools did Helen Owen attend?
Helen Owen attended Chartered Institute Of Public Relations, University Of Hertfordshire.
What skills is Helen Owen known for?
Helen Owen has skills like Internal Communications, Strategic Communications, Marketing Communications, Strategy, Media Relations, Marketing, Integrated Marketing, Public Relations, Management, Marketing Strategy, B2b Marketing, Press Releases.
Who are Helen Owen's colleagues?
Helen Owen's colleagues are Seb Cecil, Paul Wilson, Mackenzie Millar, Conor Gracey, Craig Findlay, Roderick S., Charles Shale.
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