Responsible for GB, Ireland and South Africa

Member of Global Category Team for Physiogel Dermacosmetic Skincare working on Brand, Digital, Communications, Brand Identity and Innovation.

Marketing Lead within divestment team successfully maximizing marketing driven brand valuation through negotiation to sale completion.

Worked across brand portfolio in Skin, Oral and Wellness, managing team of 9 marketers.Completed portfolio review to prioritise investment, drive A&P efficiency and move to digital data driven brand growthDelivered growth ahead of market on priority brands, developed and implemented turnarounds and revitalisation across portfolio.

Responsible to implement Physiogel Skin Brand across Asia Markets Korea, Hong Kong and South East Asia

Working as part of the executive team, my role was to help turnaround the business by analysing revenue and market opportunities, aligning sales and marketing efforts, and developing a strategic marketing plan to maximize competitive position and re-establish sustainable growth.

Prepared strategic review of the marketing function capability, processes and ROI with recommendations on priorities and budget to develop effectiveness and capability. Revised marketing capability framework, role descriptions and learning solutions within HR platform to provide a clear structure to manage team development.Facilitated integration of marketing input into 2015 business planning; reviewed investment by brand P&L across marketing, channel and shopper highlighting opportunities for enhanced cross functional focus and investment.

UK Trade and Investment is a government department working with UK businesses looking to export and foreign companies looking to invest in the UK.Delivered strategic analysis, framework and marketing strategy to focus and prioritise marketing investment and activities across c100 markets and c60 industrial sectors supported by UKTI.Developed functional scope for marketing to coordinate London office, regional hubs and key local market posts. Coordinated international hub teams and recruited Inward Investment sectors marketing team. Supported launch of new offices in c10 markets across Middle East, Central Europe and Latin America.Liaised with Cabinet Office and UKTI marketing board to submit and approve budget and working processes to enhance efficiencies and evaluate ROI on activities.

The Black & White Group is a small consultancy, that specializes in business turnarounds, growth strategies and restructuring/funding advice.Delivered strategy and business plan for a leading Jordanian Scientific Institute that led to 16% increase in revenue, 21% reduction in costs and two-fold increase in net revenue.Developed business strategy and investment proposal for 20m JOD expansion of Jordanian technology university.Secured and led project for US Department of Energy to audit and develop business strategy for a regional center monitoring Border Security and Nuclear Non-Proliferation.

Fawaz Alhokair (subsidiary of The Fawaz Alhokair Group a family owned retail and real estate business, Turnover SR8bn turnover, holding over 100 international brand franchises and 2200 retail units across 11 Malls. The company is the leading fashion retailer, mall owner and operator in Saudi Arabia with over 40 million customers.Appointed to the Board of Directors to restructure, reduce debt and develop the business in addition to reducing headcount by 20% and operating costs by 25% following eight year period of rapid growth.Delivered a detailed share analysis, customer intelligence and coordinated marketing strategy increasing activity output quality and effectiveness, streamlining headcount by 50% following a detailed review of the marketing function.Increased revenue pipeline in-line with investment criteria and supported franchise relationships with major partners including as Gap, M&S, Zara and Monsoon.

SABMiller (US$31,388 million, one of world’s leading brewers with over 200 beer brands, FTSE 100 company)Increased the capabilities of a 15-person marketing, insights and trade marketing function with a £4m annual budget.Led the pilot of significant investment in a new segmentation process that combined consumer and shopper data with financial profit pools, market analysis and opportunity assessments.Established uniform global tools and competency framework across the business by running a series of workshops involving 70 people in 25 countries across 10 workstreams.Implemented a suite of assessment tools for all key roles to audit the talent pool and prioritise capability development feeding into Strategic People Resourcing (SPR) process.

Brand Learning Partners (Turnover £5m, International Marketing Capability Specialists)Doubled project fee income from existing clients including with Nestle, Dairy Crest, Tesco and Scottish & Newcastle.

Kraft Foods Inc (Turnover $54bn, now Mondalez International. Leading NASDAQ listed food manufacturer) Positions held: 2002 – 2004 Kraft Foods International - Marketing Director Czech & Slovakia, based PragueAs a member of the Board of Management responsibilities included leading a marketing / research team of 20 staff with the P&L responsibility for $125m turnover and $15m budget.Delivered profitable core brand growth with margin increase of 3% in declining market by developing category strategies for coffee, confectionery and powdered beverages. 2001 – 2002: Kraft Foods International - Director, Marketing Development Worldwide based UK, covering Asia, Eastern Europe, EU and Latin AmericaCompleted a comprehensive worldwide analysis of marketing organisation resources and skills across a workforce of more than 2000 people.Developed and submitted the first functional development plan to KFI board and worldwide forum of senior marketers ‘excellence council’ to promote performanceDelivered over 70 marketing courses to more than 1300 participants across 25 countries.Previous Positions:Marketing Director Coffee UK 1998-2000Marketing Manager Coffee UK 1996-97Senior Brand Manager Canada 1994-95Brand Manager UK 1991-93

Responsible for market share analysis of pie, danish pastry and cheesecake ranges, brand development and marketing plan creation.