Helen Roughley Marketing Specialist Email & Phone Number

Withington, England, United Kingdom

Warrington, England, United Kingdom

We provide a full first-class accident management service providing credit hire and intervention hire to motorists involved in road traffic accidents.

Wigan, England, United Kingdom

Helping build the brand and improve the awareness of a leading training provider with centres in Wigan, Liverpool, Birmingham and London.www.vocationalsolutions.co.uk

Speke, Merseyside

Successes:Produced a comprehensive marketing strategy to help deliver corporate planProduced marketing plans to support strategyProduced a brand new modern websiteRe-brandMulti award-winning businessHelped increase employee engagement

Responsibilities and Successes: Introduced and implemented a marketing plan into the business that supports the corporate plan Creating a professional and consistent profile through the introduction of internal documents and communication including a style guide (including consistent on-brand email signatures etc.), impact document (merchandising) for the business, creating a marketing buddies working group Raised awareness of the brand within the sector and target audience through nomination in national sector and regional awards, free press coverage in local newspaper and sector publications. Won the national Cost Sector Catering award “National Contract Caterer of the Year Award 2017” as well as Best Catering Service in Lancashire at the FM Awards 2016. Also Red Rose Awards finalist 2017 and 3 BIBA’s finalists 2017. Increased SEO (going from 5th page to 1st page) through content and search marketing Successfully increasing the website traffic (a 43% increase in website users and a 135% increase in page views) in March 2016 compared to March 2015, through introduction of a social media strategy amongst other things Helped retain clients through supporting sales function with marketing and organising and running events 100% success rate on all deadlines for all projects undertaken Introduced an online distribution system with next day delivery for all 200+ sites Established social media presence for first time on multiple platforms as well as managing day-to-day engagement with followers Developed and managed an up-to-date website and intranet system for clients and staff with regular content changes through in-house CMS Helped with the growth of the business (13% growth in sales from Jan 2017 – Jan 2018) and hitting our landmark 200th contract. In 2017, we were named as the fastest growing food service operator in the UK Brand development and management to successfully improve the company's professionalism and consistency

Wigan, United Kingdom

Working as group marketing manager for a UK-wide youth charity Rathbone Training since September 2012 in the education and skills sector. Responsibility included creating an overall marketing strategy as well as marketing plans for all its national divisions as well as devising and implementing integrated national campaigns aimed at B2B and B2C audiences during key dates within the educational calendar. I also managed all marketing functions including design, production and distribution of targeted marketing and promotional materials, corporate brand development as well as all national event management. I had responsibility for the national marketing budget whilst supported by a team of two marketing specialists.Key successes:- 100% success rate working within budget and to tight deadlines- Saved equivalent of 20% of total marketing budget through procurement negotiation- Promoted the organisation through relevant specialist training directories not previously appeared in- Project managed a photo library photoshoot of bespoke student images for marketing purposes- Sat on working group for CRM and email automation software- Sat on the Employee Forum and helped directly improve employee engagement proven by a decrease in staff sickness from above the national average level to below as recorded in 2014

Successfully delivered a wide range of imaginative and effective event and marketing solutions for corporate and private clients in the UK. Provided a full events management service from client brief right through to on-site event delivery to promote brand awareness and to achieve corporate plans/marketing strategies. Catered for all events from small dinner parties to large functions with awards ceremonies.Key successes:- Project managed own brand for the business- Managed the website design and build- Successfully marketed the business as well as delivered on continuous contracts- Made £25k profit in the first year of trading

Provided a full events management service from initial client brief right through to on-site delivery to promote brand awareness, employee engagement and generate leads.I also complimented the events by canvassing for and selling exhibition and sponsorship packages to support the marketing strategy and provide additional financial support to the business.Key successes:- Identified a strategic business opportunity to benefit the corporate plan- Devised and implemented a sponsorship and exhibition strategy that paid for a large event as well as delivered an increasing profit each year

As part of a marketing team of four, we were responsible for three B2B and B2C national litter integrated campaigns every year. Responsible for full project management of a dog fouling campaign from market segmentation with an in-house market research team and external agency to working with a design agency to come up with briefs and marketing designs for targeted platforms to deliver of the campaign including celebrity PR launch and followed by campaign evaluation.Key successes:- Organised the most successful government marketing campaign in terms of KPI's

Digital Marketing Course

Just produced our first video as part of Module 1. Learning new things all the time!

Ba (Hons) Business & Law, Business, Management, Marketing, And Related Support Services

Hnd, Business & Finance

A Levels, Mathematics, English Literature And French

Activities and Societies: Head of Games, Muncaster House

French, German, Biology, Art, Economics, History, English And Mathematics

Education record

Helen Roughley CV 2021