Helen Schleis Email & Phone Number

Atlanta, Ga, Us

Spearheads a results-driven approach to the development, implementation and analysis of targeted, multi-regional marketing campaigns, including direct mail, email, social media, trade shows and events.Creates and executes comprehensive marketing strategies that focus on increasing revenue, brand awareness and other key business drivers.Sets annual budget and reports all activities to corporate leadership.Manages assigned sales team through strong coaching and development, and partners with cross-functional teams in fast-paced selling environment to ensure successful campaign execution.Leads business development efforts, including designing and delivering customer presentations, brochures and other marketing collateral.Tracks and interprets data on ROI and ROO for field marketing activities to determine effectiveness and identify areas of opportunity.

Greater Boston Area

Led the execution of more than 200 marketing and sales events, including sales meetings, trade shows and workshops.Managed lead tracking through Salesforce.com, negotiations with external vendors, day-of event logistics and show-specific marketing plans, including advertising, direct mail and customer segmentation mailings.Utilized a multi-layered approach to ensure overall success of each event, including market research, competitive analysis, speaker bureau management, workshop logistics and implementation, ROI and post-campaign analysis

Columbus, Ohio Area

Directed creative strategy and content creation for new and exclusive products, including promotional campaign development, presentations, catalog layout design, sales strategy, product margins, sales and lifecycle analysis and focus group management.Provided customer insight and competitive intelligence to marketing and product development to drive innovative solutions.Strengthened internal relationships to ensure consistent sales.Provided guidance for product lifecycles, including end-of-life decisions.Advised on go-to-market pricing and promotions within customer segment and product category.

Columbus, Ohio Area

Owner of KayHunter Educational Enterprises, Columbus, OHHarcourt Achieve, Barrington, ILServed as sales consultant for four major publishers of primarily reading and math materials.Participated in and led sales calls, presentations, trade shows and product implementation training.Designed strategies that addressed client needs and issues, targeted and prioritized accounts and activities, analyzed competitors’ activities and adjusted plans through collaborative workflow with team members.Strategically planned sales calls by outlining objectives and action steps and actively listening and acknowledging client needs. Managed a pipeline of activity for schools and districts in Southern Ohio while staying within strict budgets.Developed self-generated leads and appointments with potential customers and engaged in market-driven lead generation activities.

Greater Chicago Area

Planned and executed the marketing of a 300+ trade show schedule.Conceptualized and implemented booth design and event layout for specific events based on marketing objectives.Responsible for all pre- and post- exhibit management, including logistics, budgets, show service organizations, ordering of booth components, and vendor selection and contract negotiation.Engaged with authors for thought leadership and coordinated the development of promotional materials as part of overall strategy.Monitored and maintained a set budget throughout the designated year and identified areas where costs could be reduced.Continually evaluated and improved processes and recommended new, innovative ideas to enhance company’s exhibit presence.

Greater Chicago Area

Provided proofreading services for court and deposition transcripts.

Marketing

Associates Degree, Court Reporting