A Service Designer and Customer Experience Specialist with a passion for enhancing customer interactions and driving customer-centric strategies. Helen leverages skills in human-centred design, process optimisation, and customer experience strategy to facilitate the delivery of exceptional experiences that drive business growth. She champions a culture of innovation within organisations through design thinking, encouraging employees to develop and embrace creative solutions to customer experience problems.With over 30 years of experience, of which 20 were in the UAE, Helen draws on her background as a Marketing Strategist, with extensive experience in Research and Planning before moving into Customer Experience Consultancy in 2010. She has extensive experience in large-scale CX program management, from insight to strategy development and roadmap planning and implementation. She presents a unique skillset having worked in strategy and planning roles within large organisations, undertaking CX consultancy for numerous organisations, and also having held hands-on operational roles that called on her to both develop and deliver customer experience. She is a design thinking advocate and has extensive experience in service design, creativity and innovation workshops.