Helen Senior Email & Phone Number

United Kingdom

Leicester, United Kingdom

Towcester

Rugby

Leicester

Leicester Students’ Union is a registered charity and represents the 23,000 students of the University of Leicester. The Union operates several retail and catering outlets, an O2 Academy live music venue and functions as a corporate events venue.Responsible for customer engagement activity and external sales generation, I was hired to build a marketing, events and external sales team and to put in place the professional capability to deliver innovative, timely and commercially orientated marketing solutions to support the strategy of the Union.- Responsible for £130k external sales generation, and management of £200k marketing budget.- Development of new brand strategy, informed by a comprehensive research programme. - Drove the digital communications strategy and transition to a new web platform.- Procurement and implementation of an event management system and process.- Introduction of a ‘joined-up’ multi-channel student ‘Welcome’ experience.- Management of large scale events - including the inaugural University of Leicester Student Awards- Management of retail promotional activity and partner/relationships.- PR and reputation management locally and nationally, in broadcast, print and digital media.- Stakeholder communications and crisis management in close collaboration with the University.- NUS Student Union of the Year 2013.- Direct CEO report, member of the senior management team, and responsible for 2 departments

Birmingham, United Kingdom

The University of Birmingham is one of the world’s leading academic institutions supporting 26,000 students and 5,000 staff. Hospitality and Accommodation Services operates high revenue trading areas:- Student Accommodation; Catering (15 cafés/ restaurants, delivered catering, franchised brands); Conferencing (campus facilities, conference hotel); retail and Day Nurseries.Responsible for marketing across all HAS trading areas, I defined strategy and managed the execution of platform programmes and multiple integrated campaigns. My drivers were the need to deliver timely, customer centric, commercially focused, but emotionally engaging communications to support sales, service and retention objectives. - Market analysis and segmentation definition for all core businesses.- Creation and launch of new brand vehicles for catering, conferencing & nurseries, transforming the business model, customer proposition and value chain in each area. - Launch of a stand-alone commercial web infrastructure, incorporating online booking & social media platforms. I drove a comprehensive procurement process, resourcing and implementation. (www.venuebirmingham.com)- Managed strategic and cultural change in the areas of: – CRM; promotion management; point of sale/signage; online marketing; ROI focus; branding and integrated planning.- Management of trade PR and department internal communications content and process.- Development of professional marketing capabilities, infrastructure, processes, budgeting and measurement tools. - Management of £150k local marketing budget and member of HAS management board.

London, United Kingdom

Wall Street Systems is a provider of treasury and transaction processing software to financial institutions, public bodies and corporations. With revenues in 2009 of $145 million, Wall Street employed 500 staff in 11 countries and a client base of 300. - Transition of marketing function into new organization on the acquisition of Trema in August 2006.- Brand re-launch and development of professional marketing capabilities and infrastructure.- Responsible for sector integrated marketing programs – strategy & co-coordination of execution.- Content development for sales tools, and high level customer facing engagement activities.- Lead generation campaigns activation and management utilising Salesforce.com CRM.- Leadership of global internal communications activities.- Development of staff & client intranets. - Management of global customer events including c-suite, global user groups and trade shows- Remote management of team of 5 marketing professionals and management of $2.5m budget.

Reading, United Kingdom

Oracle Corporation is the world's largest enterprise software company, providing database and applications software, consulting and outsourcing services, across a broad spectrum of markets and industries. Development of the external/internal marketing communications strategies to support brand and generate active sales opportunities. I had managerial responsibility for 12 professionals, an annual budget of £5mil, covering online, DM print & broadcast advertising and events.

Bristol

Contracts included: interim marketing management for a classical concert venue; interim MD of small recruitment advertising agency; strategy projects for two small charities; business development for two photographic agencies and an internal communications interim role for The National Trust.

Bracknell & Bristol, United Kingdom & Stuttgart Germany

HP is a highly successful, diverse technology led organisation, operating in over 170 countries. EMEA Consumer Brand Director, October 2000 - November 2001, Bristol, UKInitially UK Consumer Marketing Director, the scope of my role increased to include responsibility for developing HP brand leadership in the consumer environment across EMEA, and building effective retail/distribution partner support programmes and co-marketing/sponsorship initiatives. With budgetary control in excess of $30m, I managed a team of 8 communications professionals in 3 countries, and had management supervision of all in-country programmes. Worldwide Advertising Manager, June 2000 - October 2000, Cupertino, USAFollowing a major re-structure of HP’s marcom functions, I was seconded to a cross-business team chartered with re-defining the role and process of advertising in HP. The role entailed managing the complexity of regional, cultural and country specific advertising requirements and setting direction for global partner agency networks.EMEA Marketing and Communications Manager, October 1993 - June 2000, Bristol UKEstablishing a new role, I recruited and managed a team of 14. With an annual budget of $15million I created procedures and practices for all marketing disciplines and channels eventually achieving the status of an HP Centre of Excellence and, personally, an EMEA Marketing Excellence Award for outstanding achievement.EMEA Direct Marketing Consultant, August 1992 - October 1993, Stuttgart, GermanyI was seconded to my client, HP, from Saatchi & Saatchi to define the strategic development of DM for the European printer business, and to devise/co-ordinate all EMEA marcom activities for the HP scanner and LFP products.

London, United Kingdom

Saatchi & Saatchi is one of the world's leading creative communications agencies. I managed a varied client portfolio driving below the line campaigns, and dealer/retail marketing programmes on a Pan-European platform and was heavily involved in data management and CRM for campaign analysis.

London, United Kingdom

OgilvyOne is an international direct marketing agency. Starting as a Media Assistant, I won a place on the Graduate Scheme to support key accounts; AMEX, Magnet and The FT. Two directors left to build a DM agency for Saatchi & Saatchi Advertising and they invited me to join their team.