A Non Smoking Generation is a non-profit foundation working for tobacco free children and a tobacco free society. Tobacco kills more than 8 million people each year. More than 7 million of those deaths are the result of direct tobacco use while around 1.2 million are the result of non-smokers being exposed to second-hand smoke. 9 out of 10 tobacco users started smoking or using smoke free tobacco as teens or even earlier. If we can prevent the tobacco industry from recruiting our children as nicotine addicts it will be possible to achieve a tobacco free and sustainable future.

Brand development through strategic communication and business innovation. At Xpdition we partner with our clients to build a lasting infrastructure for communication and business innovation. Successful brands are a result from the work with many ideas. We educate, motivate and cultivate creativity with a purpose. Our process is managing innovation work throughout the whole organization and the outside world. Current and selected assignments:• Svenska Möten – Customer insight study and strategy for business development and brand values.• Stockholms Stad, Stadsbyggnadskontoret – Planning and project management to drive employee engagement.• Xpdition – Product and Service Development: Innovote - a web and smart phone application for efficient Open Innovation.• Uppsala Kommuns Industrihus – Commercial real estates. Customer Insight study, business development and implementation of business innovation process. Project management and implementation of a new business concept based on strategic alliances. Communication strategy and new visual identity, PR and marketing communications.• Inagården – A specialist care and treatment centre for mentally ill and disabled. Customer insight study and concept development. Internal and external brand development. Communication strategy and brand platform with new visual identity, to reach a whole new audience, public relations, activation of the brand and ongoing marketing communications.• Wind Free – Start up B2C. Communication strategy and PR• My Day – Start up B2C. Identity and branding, launch and PR• IBX-Cap Procurement. Employer Brand and CSR concept to highlight the true value of the procurement services in the merger of IBX and Cap Procurement. A proposed partnership with Save the Children.

Strategic communications, brand development and employer brand. Responsibilities and achievements in brief:• Establishing a new communication platform.• New visual identity and design manual with templates for uniform presentations, printed information, advertising templates, newsletters, web etc.• Marketing plan and budget• Strategic PR with increased impact in the media as a result (+900%).• Advertising and print materials, website and newsletter• Employer Brand.• Sponsorship & events - including a newly established network of alumni• CSR, establishing cooperation with Hand in Hand, environmental policy etc.• Customer evaluation, market research and brand measurement.

Responsible for developing Springtimes services for internal communication and brand development. Selected assignments:• ABN AMRO Asset Management – A new communication platform, relaunch of the Alfred Berg brand.• Posten, Corporate Management – Concept development and implementation of the strategic communication with 33 000 employees.• Svensk Kassaservice – The settlement of the Swedish Cashier, part of Posten. A story telling concept to preserve good values and close down the business in a honourable way.• Boomerang – Internal and external brand development, development and launch of new business concept based on recycling. Promotional strategy.• Lotus Travel – internal brand audit and action plan for improving the internal communications and corporate culture.

Managing strategic change, shifting from dual brand (Europolitan/Vodafone) to single brand (Vodafone). Responsibilities and achievements:• Coaching CEO and the management team in internal communication and corporate culture issues.• Initiated a comprehensive communication plan and implemented balanced scorecard throughout the Swedish organization.• Responsible for the launch and implementation of a new commercial organization.• Worked closely and coordinated Business Development, Quality Assurance Department (process management), Marketing, PR/Internal Information and HR.• Reported to the Managing Director, Member of Executive Board.

Business development and value-based leadership. Selected assignments:• Ki Consulting & Solutions – Coaching the business area manager and his management team in communication and strategic change. Developed new business concepts and implemented a new brand platform.• RRV - International audit assignments - Adviser to the Head of International assignments, in the process of designing a new organization for international audit assignments.• Star of Hope - Implementation of Internet Sponsorship – A strategy for implementing an Internet-based sponsorship program in Manila, Philippines. Identified local conditions and capacity requirements. The assignment was carried out on a volunteer basis.• Telia Future Operations – Coaching the new CEO and management team in business innovation and corporate culture development. Improving the financial performance with 30 MSEK in less than a year.• Telia Internet - Developing and implementing an Internet-based customer service to better and more quickly serve customers. The work resulted in improved customer satisfaction and financial performance.

Tetre/Spray/Razorfish