Zorggroep The Laren offers apartment style living, service, comfort, personal care and support to senior citizens in luxury villas in beautiful locations in The Netherlands. Zorggroep The Laren treats its customers as its guests. Hospitality, service and genuine care are our core principles.www.zorggroepdelaren.nl

International Hotel & Hospitality Expert ⅼ Owner, Franchise & Hotel Leadership Support ⅼ Openings ⅼ Asset & Change Management ⅼ Commercial & Operational Solutions ** Maximizing Performance and Returns*

* Strategic development and repositioning of Choice hotels EMEA and its value proposition as the preferred franchise partner driving portfolio growth.- Brand development, implementation, and management - Creation and implementation of value adding and revenue generating strategies, products, concepts, services, and tools. - Franchise performance support, Procurement, Revenue Management services, ESG & CSR strategy, Processes & Reporting- Optimizing Sales, Marketing, Distribution, Ecommerce, Revenue Management, PR& Comms, Loyalty and Franchise Performance functions, support, and delivery- Openings, onboarding, ramp up & retention* Strategic leadership: establishing and driving long term growth strategy and annual business strategy goals, plans and tactics.- P&L and budget management- Customer and franchisee acquisition and retention- Data analysis, market research and enhancing reporting capabilities. - Total Account and portfolio management driving system delivery and maximized performance.- Recruitment, coaching, talent development and stakeholder management

* Owner, management company and hotel leadership support (franchised and managed)* Driving portfolio/property performance (e.g. RPI, RevPAR, Guest Experience and Quality Assurance) * Onboarding and ramp up; new hotels to the brand and openings* Performance reviews, actions plan and follow up (i.e. commercial, guest experience, brand management and loyalty program)* Education and roll out of new initiatives, tools, programs and brands * Curio Collection specialist EMEA; soft brand, driving commercial and operational performance* UK, Spain, France, Portugal, Benelux and Germany

Fairmont Bab al Bahr - Abu Dhabi * Sales & Marketing research, plan and representation - High-end Leisure

* Driving and optimizing commercial performance* Development/implementation of new Sales & Marketing strategy/plan * Reorganization of the commercial department * Maximizing contribution from high end markets/segments/networks* Optimization of sales synergies and cross selling within family of brands of IHG in the area

* Setting up the Iberian Peninsula Sales structure and optimization of the International Sales office * Driving sales for all Hilton branded hotels in Spain & Portugal (managed and franchised)* Openings and onboarding* Implementation of key account management, sales synergies and cross sell strategy within and for the region

* Responsible for the Regional Sales & Marketing Office France – Benelux* Driving and optimizing all Sales and Marketing strategies, objectives and activities from the region for all brands within Sol Melia and for the 9 hotels within the region

* Driving corporate segment and optimization/restructuring of the team and department

* Driving MICE segment and optimization/restructuring of the team and department

* Driving international corporate segment (Individual and MICE)

* Driving sales from all segments from UK/ USA/Germany/Benelux and Italy * GDS optimization

* Business plan and Market Analysis* Rate of the day / all-inclusive implementation and Web optimization * Communications and PR