Helen Thomas-Fox Email & Phone Number

Bristol, England, United Kingdom

• Lead central digital team for Forestry England• Product manager and strategy owner for forestryengland.uk• Lead on digital content, communications, and development, including digital marketing and customer services• Champion and implement user-focused, accessible content design• Champion data-driven decision making and agile working principles

Bristol, United Kingdom

• Develop content strategy for www.forestryengland.uk • Product manage www.forestryengland.uk• Manage development and digital resource• Manage stakeholders and lead internal digital governance groups

Bristol, United Kingdom

Ownership of digital product and content strategy. Introduced a continuous improvement strategy to organisation, to include user research and testing, agile working and data-driven decision making.Achievements:• Product owner for a community app for young people. Carried out user testing, prototyping and content design, managed ongoing evaluation with support of users.• Created a programme of user-focused content and technical developments to Drupal… Show more Ownership of digital product and content strategy. Introduced a continuous improvement strategy to organisation, to include user research and testing, agile working and data-driven decision making.Achievements:• Product owner for a community app for young people. Carried out user testing, prototyping and content design, managed ongoing evaluation with support of users.• Created a programme of user-focused content and technical developments to Drupal website. • Managed user review of website donations funnel to increase conversions. New product estimated to deliver and increase of 20% in revenue• Instigated cross-platform analytics to improve the user journey tracking and the effectiveness of digital marketing channels• Produced significant amounts of specialist web and social media content to support young cancer patients Show less

Bristol, United Kingdom

Introduced new digital platforms and content tools to CLIC Sargent. Established a content publishing cycle. Delivered a programme of digital product developments and online information to provide support to young cancer patients online.Achievements• Delivered/product managed multiple digital products. Created product strategy and IA. Pair wrote content with subject matter experts and enabled ongoing analysis through implementation of Google… Show more Introduced new digital platforms and content tools to CLIC Sargent. Established a content publishing cycle. Delivered a programme of digital product developments and online information to provide support to young cancer patients online.Achievements• Delivered/product managed multiple digital products. Created product strategy and IA. Pair wrote content with subject matter experts and enabled ongoing analysis through implementation of Google Analytics• Led development and roll out of 'digital champion' programme across charity, introducing content style guide, social media best practice guidelines and regular training opportunities• Developed new information architecture using user input and UX best practice. Significantly increased traffic to website in first six months• Improved internal communications across organisation by delivering a content-led intranet. Engagement increased by 40% compared to previous site Show less

Bristol, United Kingdom

Within my career at the BBC I was trained in journalism, radio production and digital production. I worked across the BBC to produce radio documentaries and live programmes for the BBC Natural History Unit (radio) and BBC Radio 5. Wrote scrips, promotional materials, press releases, newsletters and web content for a variety of audiences. Created graphics and web designs. Winner of the British Environmental and Media Award (BEMA) in 2004 for 'Best Environmental website' and worked… Show more Within my career at the BBC I was trained in journalism, radio production and digital production. I worked across the BBC to produce radio documentaries and live programmes for the BBC Natural History Unit (radio) and BBC Radio 5. Wrote scrips, promotional materials, press releases, newsletters and web content for a variety of audiences. Created graphics and web designs. Winner of the British Environmental and Media Award (BEMA) in 2004 for 'Best Environmental website' and worked with scientists across the world, translating complex science into entertaining, engaging and informative content. Show less

Ba Hons, Communication Studies, 2(1)

Digital Marketing Diploma, Digital Marketing, Distinction

Diploma in digital marketing and marketing planning