Helen Titus Email & Phone Number

Newark, Nj, Us

Responsible for developing and executing the strategic marketing plan of a newly acquired Panasonic business serving large manufacturers with a hardware/software subscription solution business.Accomplishments:Led the development of key messaging with an emphasis on customer benefitsIncreased website traffic by 450% in 22 months through digital advertising, SEO, and strong content marketingStrong focus on multi-channel lead generation tactics; Grew marketing qualified leads by 120% in 12 monthsDeveloped and implemented multiple process improvements for lead nurturing, solution demonstrations, etc.

Rochester, Ny, Us

Managed corporate branding, product marketing, promotions and campaigns for Carestream’s entire portfolio of medical and nondestructive testing products ($1.5B). Managed budget of $5M and 8 Direct Reports. Responsible for brand and product messaging, new product launch, social media/blog presence and content marketing.Accomplishments:• Launched 6 new products in 9 months collaborating with Regional Marketing to drive lead generation and sales funnel activity.• Increased company social media and blog followers by 25% through targeted campaigns and content marketing.• Created and drove a content marketing strategy that communicated the company’s value proposition throughout the customer journey.

Rochester, Ny, Us

Business leader for driving the worldwide adoption and sales of an Extremity CT system for the orthopaedic market. Supervisory responsibility for the Product Sales Specialists. P&L responsibility.Accomplishments:• Doubled sales volume from 2017 to 2018. • Drove market awareness of the technology and strengthened the sales funnel through a key opinion leader initiative, participation in key orthopaedic tradeshows and events, targeted marketing campaigns and extensive sales training.• Implemented a new go-to-market sales channel.

Rochester, Ny, Us

Responsible for global marketing of Carestream’s Digital Radiography and Ultrasound products. Drove new product launches and created effective sales enablement tools and marketing campaigns.Accomplishments:• Collaborated with 7 major geographic regions to define and execute the annual product marketing strategy and tactics.• Created a methodology and dashboard for lead, opportunity, and sales tracking through Salesforce.com. Analyzed leading indicators and return on investment for continuous refinement of sales and marketing initiatives. • Increased market share from 0% to >30% for the company’s flagship mobile X-ray product taking over a leadership position in the market.

Rochester, Ny, Us

Responsible for commercializing a new Digital Radiography product from concept through shipping approval. Coordinated a multifunctional team including electrical and mechanical design, quality assurance, regulatory affairs, marketing, manufacturing and service.Accomplishments:• Completed 3 major configurations of the product on budget and on time.• Led post-shipping approval team to track early shipments and customer feedback. Met goals for units shipped, out of box quality, and service metrics.

Rochester, Ny, Us

Global position with responsibility for all aspects of the product life-cycle from development of the roadmap to delivery of business results. Product strategist with key focus on understanding market needs worldwide, product commercialization, product launch and profit/loss accountability. Accomplishments:• Achieved 20% sales growth in product line year over year.• Drove 5 new products from concept to production, including 2 major x-ray systems with commercialization budgets exceeding $10M each.• Collected market needs and prepared customer requirements document for an industry-changing portable wireless X-ray detector.