Helen Titus Email & Phone Number

Newark, NJ, US

Responsible for developing and executing the strategic marketing plan of a newly acquired Panasonic business serving large manufacturers with a hardware/software subscription solution business.Accomplishments:Led the development of key messaging with an emphasis on customer benefitsIncreased website traffic by 450% in 22 months through digital advertising.

Rochester, NY, US

• Managed corporate branding, product marketing, promotions and campaigns for Carestream’s entire portfolio of medical and nondestructive testing products ($1.5B). Managed budget of $5M and 8 Direct Reports. Responsible.
• Launched 6 new products in 9 months collaborating with Regional Marketing to drive lead generation and sales funnel activity.
• Increased company social media and blog followers by 25% through targeted campaigns and content marketing.
• Created and drove a content marketing strategy that communicated the company’s value proposition throughout the customer journey.

Rochester, NY, US

• Business leader for driving the worldwide adoption and sales of an Extremity CT system for the orthopaedic market. Supervisory responsibility for the Product Sales Specialists. P&L responsibility.Accomplishments:
• Doubled sales volume from 2017 to 2018.
• Drove market awareness of the technology and strengthened the sales funnel through a key opinion leader initiative, participation in key orthopaedic tradeshows and events, targeted marketing campaigns and extensive.
• Implemented a new go-to-market sales channel.

Rochester, NY, US

• Responsible for global marketing of Carestream’s Digital Radiography and Ultrasound products. Drove new product launches and created effective sales enablement tools and marketing campaigns.Accomplishments:
• Collaborated with 7 major geographic regions to define and execute the annual product marketing strategy and tactics.
• Created a methodology and dashboard for lead, opportunity, and sales tracking through Salesforce.com. Analyzed leading indicators and return on investment for continuous refinement of sales and marketing initiatives.
• Increased market share from 0% to >30% for the company’s flagship mobile X-ray product taking over a leadership position in the market.

Rochester, NY, US

• Responsible for commercializing a new Digital Radiography product from concept through shipping approval. Coordinated a multifunctional team including electrical and mechanical design, quality assurance, regulatory.
• Completed 3 major configurations of the product on budget and on time.
• Led post-shipping approval team to track early shipments and customer feedback. Met goals for units shipped, out of box quality, and service metrics.

Rochester, NY, US

• Global position with responsibility for all aspects of the product life-cycle from development of the roadmap to delivery of business results. Product strategist with key focus on understanding market needs worldwide.
• Achieved 20% sales growth in product line year over year.
• Drove 5 new products from concept to production, including 2 major x-ray systems with commercialization budgets exceeding $10M each.
• Collected market needs and prepared customer requirements document for an industry-changing portable wireless X-ray detector.