Helen Titus Email and Phone Number
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Results-oriented Global Marketing Director with broad experience including roles in Product Management, Business Development and Project Management. Known for being customer focused with the ability to juggle multiple projects and deliver on-time and on-budget. Proven track record in creating effective brand and product messaging, sales enablement tools and integrated marketing campaigns that drive revenue growth. Respected by cross-functional colleagues and enjoy leading a team toward a common goal.When I'm not working I'm an avid tennis player and golfer. I am on the Board of Directors of my tennis club and enjoy several volunteer positions in the community.Specialties: Marketing Strategy & Execution Product & Project ManagementBusiness DevelopmentP&L ManagementData-driven Decision MakingProcess ImprovementProduct CommercializationMarket & Competitive AnalysisSalesforce.comTeam Builder
Exxelia Micropen
View- Website:
- micropen.com
- Employees:
- 48
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Marketing / Business DevelopmentExxelia Micropen Nov 2022 - Present
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Marketing Director, Industrial Iot SolutionsPanasonic North America Jun 2020 - Jul 2022Newark, Nj, UsResponsible for developing and executing the strategic marketing plan of a newly acquired Panasonic business serving large manufacturers with a hardware/software subscription solution business.Accomplishments:Led the development of key messaging with an emphasis on customer benefitsIncreased website traffic by 450% in 22 months through digital advertising, SEO, and strong content marketingStrong focus on multi-channel lead generation tactics; Grew marketing qualified leads by 120% in 12 monthsDeveloped and implemented multiple process improvements for lead nurturing, solution demonstrations, etc. -
Global Marketing DirectorCarestream Apr 2019 - Jan 2020Rochester, Ny, UsManaged corporate branding, product marketing, promotions and campaigns for Carestream’s entire portfolio of medical and nondestructive testing products ($1.5B). Managed budget of $5M and 8 Direct Reports. Responsible for brand and product messaging, new product launch, social media/blog presence and content marketing.Accomplishments:• Launched 6 new products in 9 months collaborating with Regional Marketing to drive lead generation and sales funnel activity.• Increased company social media and blog followers by 25% through targeted campaigns and content marketing.• Created and drove a content marketing strategy that communicated the company’s value proposition throughout the customer journey. -
Business Segment Manager, Extremity CtCarestream Jan 2018 - Apr 2019Rochester, Ny, UsBusiness leader for driving the worldwide adoption and sales of an Extremity CT system for the orthopaedic market. Supervisory responsibility for the Product Sales Specialists. P&L responsibility.Accomplishments:• Doubled sales volume from 2017 to 2018. • Drove market awareness of the technology and strengthened the sales funnel through a key opinion leader initiative, participation in key orthopaedic tradeshows and events, targeted marketing campaigns and extensive sales training.• Implemented a new go-to-market sales channel.
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Product Marketing Director, X-Ray & Ultrasound SolutionsCarestream May 2010 - Jan 2018Rochester, Ny, UsResponsible for global marketing of Carestream’s Digital Radiography and Ultrasound products. Drove new product launches and created effective sales enablement tools and marketing campaigns.Accomplishments:• Collaborated with 7 major geographic regions to define and execute the annual product marketing strategy and tactics.• Created a methodology and dashboard for lead, opportunity, and sales tracking through Salesforce.com. Analyzed leading indicators and return on investment for continuous refinement of sales and marketing initiatives. • Increased market share from 0% to >30% for the company’s flagship mobile X-ray product taking over a leadership position in the market.
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Project ManagerCarestream Jun 2008 - May 2010Rochester, Ny, UsResponsible for commercializing a new Digital Radiography product from concept through shipping approval. Coordinated a multifunctional team including electrical and mechanical design, quality assurance, regulatory affairs, marketing, manufacturing and service.Accomplishments:• Completed 3 major configurations of the product on budget and on time.• Led post-shipping approval team to track early shipments and customer feedback. Met goals for units shipped, out of box quality, and service metrics.
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Product Line ManagerCarestream Sep 2006 - Jun 2008Rochester, Ny, UsGlobal position with responsibility for all aspects of the product life-cycle from development of the roadmap to delivery of business results. Product strategist with key focus on understanding market needs worldwide, product commercialization, product launch and profit/loss accountability. Accomplishments:• Achieved 20% sales growth in product line year over year.• Drove 5 new products from concept to production, including 2 major x-ray systems with commercialization budgets exceeding $10M each.• Collected market needs and prepared customer requirements document for an industry-changing portable wireless X-ray detector.
Helen Titus Skills
Helen Titus Education Details
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Rochester Institute Of TechnologyMicroelectronics
Frequently Asked Questions about Helen Titus
What company does Helen Titus work for?
Helen Titus works for Exxelia Micropen
What is Helen Titus's role at the current company?
Helen Titus's current role is B2B Marketing / Business Development.
What is Helen Titus's email address?
Helen Titus's email address is he****@****lth.com
What is Helen Titus's direct phone number?
Helen Titus's direct phone number is +158562*****
What schools did Helen Titus attend?
Helen Titus attended Rochester Institute Of Technology.
What skills is Helen Titus known for?
Helen Titus has skills like Business Development, Marketing, Product Development, Project Management, Strategy, Cross Functional Team Leadership, Medical Devices, Product Launch, Product Management, Process Improvement, Leadership, Market Analysis.
Who are Helen Titus's colleagues?
Helen Titus's colleagues are Megan Lane, Robin Foley, Alla Sapozhnikov, Marc Craft, Gary Vanstreader, Cindy Avery, Joseph Sweeney.
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