Helen Mendoza Email & Phone Number

Philippines

Davao City, Philippines

Region Xi - Davao, Philippines

Achieves sustainable growth in sales, profitability, market share & product distribution in the indirect trade through strengthening the distributor's organizational efficiency and the distributor sales team capability and effectivenessProvides effective coverage and visits assigned customers with required frequency to build rapport and perform regular customer business planning to update on joint company and customer sales and 5Ps prioritiesCollaborates with Merchandising team to improve overall efficiency of merchandisers and to ensure complete and effective monthly activation and execution of 5Ps prioritiesWork with customer development finance team to ensure efficient utilization of funds within company GTN guidelines and to analyze distributor ROI regularlyCollaborates with CS&L team to build an optimal warehouse inventory, to improve customer service levels and to drive good warehouse practices in the distributor warehouse

Drives growth of business in Modern Trade through managing the 5Ps: Product Assortment, Pricing, Promotion, Placement, POP Media

Export and Import Order Handling and Coordination

Formulation and Execution of National and Local annual distributors' business plan to ensure achievement of business and operational objectives in (1)sales, (2)depth/ product distribution and range, (3)reach / number of outlets to be serviced by the Distributor, (4)coverage/ Distributor manning and vehicle deployment, (5)merchandising/ planning and execution of monthly marketing priorities and local consumer drives, and (6)attainment of financial and expense budgets for the assigned area.

Modern Trade SpecialistKey Result Areas:Volume- Drives growth in Volume sales per Modern Trade Account in the Area. Achieves annual, quarterly and monthly sales targets. Manages sell-in to customers and sell-out to consumers effectively and cost efficiently.Retail Performance Standards- ensures required SKUs per store type are carried for distribution tailor-fitted to the stores' consumer profileShare of Shelf-maintains strong in-store brand presence through guarding and increasing shelf shares via trade deals and consumer promotions that will increase brand equity and market shareMonthly Priorities- cascade and speed to market execution of monthly marketing drives and consumer and trade promosCompetitor activities- monitors competitor activities and formulates tactical consumer and trade promotions to counter the effects of competitor promotions