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Helen B. Email & Phone Number
Head of Marketing and UK Growth
at
Fuse
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Head of Marketing and UK Growth
Location
United Kingdom
Company size
Who is Helen B.? Overview
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Quick answer
Helen B. is listed as Head of Marketing and UK Growth at Fuse, a with 336 employees, based in United Kingdom. AeroLeads shows a matched LinkedIn profile for Helen B..
Helen B. previously worked as Client Development Director at Omd Uk and Managing Partner at Omd Uk. Helen B. holds A from Marketing Week Mini Mba With Mark Ritson.
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Email format at Fuse
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Fuse
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Profile bio
About Helen B.
I’m a strategic marketing leader with over a decade of experience delivering high-impact, results-driven campaigns for global brands, including The Walt Disney Company, PepsiCo, Bacardi, McDonald’s, and Nintendo. My career spans senior roles at renowned agencies like OMD and Wavemaker in both the UK and Australia, where I’ve worked across industries as diverse as entertainment, media, travel, FMCG, and charity.I’m a natural boundary-pusher, always seeking fresh, bold ways to captivate audiences and drive measurable business outcomes. Whether it’s crafting channel-neutral strategies, developing tailored recommendations, or using data-driven insights to optimise performance, I thrive on turning big ideas into real results.Collaboration is my superpower. I’m passionate about building authentic relationships and excel at leading cross-functional teams, aligning stakeholders, and working with partners to deliver campaigns that leave a lasting impact.After a rewarding career break dedicated to caregiving, I’m recharged and ready to bring my expertise, creativity, and leadership back to the fast-paced world of marketing. I’m excited to step into a senior role where I can drive strategic initiatives, champion innovation, and inspire teams to reach new heights of success.Key Skills:✨Strategic Leadership: Guided cross-functional teams in developing and executing integrated campaigns, balancing global strategy with local market nuance to deliver effective solutions.✨ Innovation at Scale: Championed innovative campaigns in uncharted territories, including high-impact sponsorships, partnerships, and branded content. I embrace risk as a catalyst for growth.✨ Team Leadership: A dedicated mentor and inclusive leader, I’ve built and nurtured high-performing teams that thrive on creativity, accountability, and continuous learning.✨ Operational Excellence: Adept in project management, P&L oversight, and budget optimisation, ensuring flawless execution and maximum ROI.✨Results That Matter: Consistently achieved measurable results, from boosting brand visibility and audience engagement to driving revenue growth and long-term brand loyalty.What I’m Looking For:I’m actively seeking senior roles in Marketing, Media Planning, or Partnerships and I’m excited about the prospect of transitioning to the client side. I’m passionate about harnessing the latest trends in data, technology, and consumer insights to craft campaigns that stand out in today’s competitive landscape.
Current workplace
Helen B.'s current company
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Fuse
11 roles
Helen B. work experience
A career timeline built from the work history available for this profile.
Client Development Director
In my role as Client Development Director at OMD UK, I spearheaded the development of the agency's annual thought leadership and client engagement programme. Collaborating with internal teams on curated research projects, organised events, and insightful content to drive client relationships and business growth.
Sep 2021 - Dec 2021
Managing Partner
Clients: PepsiCo, Bacardi, Tourism Ireland, Hasbro, NSPCC, Caravan Club, Hankook, BoschAs Managing Partner, I successfully led a diverse client portfolio, managing over £150 million in billings. By uniting cross-functional teams and collaborating with external partners, I developed innovative campaign strategies that blended data with creativity to deliver impactful business results.
Oct 2017 - Nov 2019
Client Partner
Clients: Walt Disney, Tourism Australia, IntelIn my role as Client Partner at OMD UK, I led a dynamic cross-functional team in developing fully integrated, data-driven campaigns for Walt Disney's iconic franchises. Collaborating seamlessly with OMD International, we blended regional strategies with local insights to drive marketing performance in the UK. My focus on agency commercials, new business opportunities, and exceptional client serving were key aspects of my role, leading to… Show more Clients: Walt Disney, Tourism Australia, IntelIn my role as Client Partner at OMD UK, I led a dynamic cross-functional team in developing fully integrated, data-driven campaigns for Walt Disney's iconic franchises. Collaborating seamlessly with OMD International, we blended regional strategies with local insights to drive marketing performance in the UK. My focus on agency commercials, new business opportunities, and exceptional client serving were key aspects of my role, leading to successful outcomes and client satisfaction. Show less
Jul 2015 - Oct 2017
Head Of Fuse - Sydney
Clients: McDonald's, Telstra, Sony PlayStation, Jacobs Creek, Tourism AustraliaIn my role as Head of FUSE Sydney, I was responsible for overseeing the operational and creative aspects of the FUSE business. This included managing the P&L, developing new business opportunities, and leading a team of content and social specialists. I also played a key role in establishing senior relationships with internal and external stakeholders, driving thought leadership in branded content, and… Show more Clients: McDonald's, Telstra, Sony PlayStation, Jacobs Creek, Tourism AustraliaIn my role as Head of FUSE Sydney, I was responsible for overseeing the operational and creative aspects of the FUSE business. This included managing the P&L, developing new business opportunities, and leading a team of content and social specialists. I also played a key role in establishing senior relationships with internal and external stakeholders, driving thought leadership in branded content, and contributing to award-winning campaigns. Show less
Aug 2013 - Apr 2015
Fuse Communications Director
Clients: McDonald's AustraliaIn my role as FUSE Communications Director, I spearheaded sponsorship, event and branded content campaigns for McDonald's Australia. I successfully developed best-in-class strategies and multi channel activations for high profile lifestyle properties and sporting events such as The X Factor, My Kitchen Rules, Australian Open, 20212 Olympics and the AFL.
Sep 2011 - Jul 2013
Strategist
Clients: Johnson & JohnsonLead strategist on the Johnson & Johnson portfolio for the annual planning cycle.
Jun 2011 - Sep 2011
Communications Director
Clients: Nintendo, Paramount Home Entertainment, TFL, BourjoisIn my role as Communications Director at MEC, I spearheaded strategic integrated responses for leading brands like Nintendo and Paramount Home Entertainment. I trained and developed a team of five direct reports, played a key role in new business pitches, and implemented innovative communication strategies to enhance brand visibility and engagement. Through successful campaign executions and partnerships, I achieved… Show more Clients: Nintendo, Paramount Home Entertainment, TFL, BourjoisIn my role as Communications Director at MEC, I spearheaded strategic integrated responses for leading brands like Nintendo and Paramount Home Entertainment. I trained and developed a team of five direct reports, played a key role in new business pitches, and implemented innovative communication strategies to enhance brand visibility and engagement. Through successful campaign executions and partnerships, I achieved significant revenue growth and market share expansion. Media Week 30 under 30 Show less
Oct 2008 - Dec 2010
Communications Manager
Clients: Nintendo, Paramount Home Entertainment, Transport for London, Michelin TyresAs Communications Manager, I was responsible for developing the annual communications strategy, campaign planning, campaign management and reporting for clients.
Feb 2007 - Oct 2008
Account Manager
Clients: ATS Euromaster, KLM International, Sports Direct, WRAPResponsible for the day-to-day planning and account management on key accounts, including media planning and buying, campaigns management, reporting and competitive analysis.
Aug 2005 - Feb 2007
Account Executive
Clients: Morrisons, PZ Cussons, SPARMedia planning and buying responsibilities across retail and FMCG brands.
Jul 2003 - Aug 2005
Team & coworkers
Colleagues at Fuse
Other employees you can reach at fuseint.com. View company contacts for 336 employees →
RB
Ryan Budiman
Colleague at FuseMakassar, South Sulawesi, Indonesia
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CD
Courteney Deutschmann
Colleague at FuseLondon, England, United Kingdom
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FP
Felipe Plaza
Colleague at FuseChile
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LD
Luke Davis
Colleague at FuseLondon, England, United Kingdom
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VA
Vanessa Ayo
Colleague at FuseUnited Kingdom
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LČ
Lucie Čachotská
Colleague at FusePrague, Czechia, Czech Republic
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AH
Amanda Hassett
Colleague at FuseGreater London, England, United Kingdom
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DM
Dina Maramba
Colleague at FuseMetro Manila, National Capital Region, Philippines
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HB
Harriet Bishop
Colleague at FuseUnited Kingdom
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RP
Ramit Pariyar
Colleague at FuseRiyadh Region, Saudi Arabia
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Ryan Budiman
Colleague at FuseMakassar, South Sulawesi, Indonesia
View →
CD
Courteney Deutschmann
Colleague at FuseLondon, England, United Kingdom
View →
FP
Felipe Plaza
Colleague at FuseChile
View →
LD
Luke Davis
Colleague at FuseLondon, England, United Kingdom
View →
VA
Vanessa Ayo
Colleague at FuseUnited Kingdom
View →
LČ
Lucie Čachotská
Colleague at FusePrague, Czechia, Czech Republic
View →
AH
Amanda Hassett
Colleague at FuseGreater London, England, United Kingdom
View →
DM
Dina Maramba
Colleague at FuseMetro Manila, National Capital Region, Philippines
View →
HB
Harriet Bishop
Colleague at FuseUnited Kingdom
View →
RP
Ramit Pariyar
Colleague at FuseRiyadh Region, Saudi Arabia
View →
2 education records
Helen B. education
Ba Hons, Media And Communication Studies
FAQ
Frequently asked questions about Helen B.
Quick answers generated from the profile data available on this page.
What company does Helen B. work for?
Helen B. works for Fuse.
What is Helen B.'s role at Fuse?
Helen B. is listed as Head of Marketing and UK Growth at Fuse.
Where is Helen B. based?
Helen B. is based in United Kingdom while working with Fuse.
What companies has Helen B. worked for?
Helen B. has worked for Fuse, Omd Uk, Omd Australia, and Mec.
Who are Helen B.'s colleagues at Fuse?
Helen B.'s colleagues at Fuse include Ryan Budiman, Courteney Deutschmann, Felipe Plaza, Luke Davis, and Vanessa Ayo.
How can I contact Helen B.?
You can use AeroLeads to view verified contact signals for Helen B. at Fuse, including work email, phone, and LinkedIn data when available.
What schools did Helen B. attend?
Helen B. holds A from Marketing Week Mini Mba With Mark Ritson.
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