Helen So Email & Phone Number

Portland, Oregon Metropolitan Area

Participating in the Climatebase Fellowship

● Managed social channels and team of 3 interns since January, editing scripts and managing calendar for ~30 posts/month on LinkedIn, Instagram, and TikTok● Transformed WordPress website, driving 212% longer sessions and a 72% jump in average page scroll depth by tailoring new content, copy, and design to educate and convert visitors● Wrote web copy to optimize SEO, resulting in +17% impressions

Performance marketing & brand strategy.● Drove 68% increase in email open rates and 400% increase in click-through rates, creating strategic campaigns with A/B testing, targeted messaging, and branded graphics● Acted as liaison between marketing and tech teams, driving improvement cycles after working with marketing to survey users, test features, and synthesize feedback● Designed, iterated upon 20+ high-fidelity mockups used for marketing and development

● Conducted market research to identify growth opportunities in marketing strategy across owned and third-party digital platforms● Crafted 68-page report, copyediting technical language to be accessible to wider audiences and visualizing data to decode jargon in a visually compelling way

Princeton, Nj

Welcomed visitors and connected them to staff and campus resources

Princeton, New Jersey, United States

● Managed @dailyprincetonian, Instagram account of the University’s largest campus paper● Grew followers by 50% in 12 months (from 4,200 to 6,400+), increased profile visits by 40%, and increased reach by 33.2%● Won the Award for Excellence in Audience Engagement, as one of five members in a 200+ person newsroom to receive an award from the managing board● Orchestrated fast-paced weeknight production of Instagram content (~12 posts/week) while coordinating with management, copyeditors, and journalists from all sections of the paper● Trained and led team of 10 staffers in social media graphic design and caption writing● Designed posts, adapted content for platform, wrote captions, edited posts created by staffers● Redesigned Instagram visual identity to be more accessible and modern and moved team from Illustrator to Figma, improving pace by 50% in the process

San Francisco Bay Area

- Led creation of digital marketing collateral to promote gala that raised $105.1k during the pandemic, including ticket signup website, promotional brochure, event slideshow, and logos- Interviewed program beneficiary, wrote and designed donor appeal letter featuring interview- Wrote gift acknowledgement letter- Researched and tested virtual event platforms- Hired event videographer after researching, reaching out to, and screening freelancers

- Ran email campaign resulting in the successful acquisition of $10,000 worth of in-kind donations through personalized outreach to 100+ businesses, mostly cold leads- Collaborated with team to plan inaugural gala, raising $170k and selling out tickets- Became go-to staff member for design needs, creating print and web marketing collateral- Wrote Mailchimp newsletter to drive gala ticket sales- Assisted in website UX analysis with team from Adobe- Wrote sponsorship and grant proposals and researched funding opportunities- Managed donor data in Salesforce

San Francisco Bay Area

- Tutored students in English, Mixed Mathematics, and Physics

- Awarded the Gold Presidential Volunteer Service Award for 600+ hours working with a team of volunteers to assist teachers in Chinese language and arts classes. Worked with Microsoft Office and answered inquiries by parents and outside organizations in English, Mandarin, and Cantonese.

Bachelor Of Arts - Ba, School Of Public And International Affairs, 3.7, Cum Laude

Activities and Societies: PICASSO, The Daily Princetonian, Scholars Institute Fellows Program, Princeton Acapellago, Princeton Effective.

High School Summer Program

Stanford Horizon Scholar. Took classes in Urban Politics and Environmental Science