• Promoted marketing and web development services to independent eyecare practices. Streamlined purchase processing and implemented engaging email templates, increasing sales. Facilitated communication between clients and web developers, promptly addressing questions.• Consulted with clients to understand personal business objectives and current practices. Utilized compelling sales tactics to produce customized sales proposals, increasing new client acquisitions. Consistently secured sales of additional services and software. • Monitored marketing trends and identified key growth opportunities, contributing ideas to advance standards and processes. Formulated new and effective methods for promoting client products and services. Devised and implemented strategic marketing plans for over 70 business accounts. Crafted digital marketing strategies to improve website SEO. • Managed clients’ social media accounts while recommending innovative avenues for digital advertising. Produced custom weekly social media content in collaboration with graphic designer.

• Served as liaison between customers and executive leadership. Developed customer service policy and oversaw daily operations. Improved ordering and boxing processes, enhancing product presentation and increasing sales. Implemented new refund procedures, significantly decreasing employee labor costs. Increased community engagement through participation in sampling opportunities and sales events. • Developed and executed strategic plans to achieve sales targets and expand customer base. Directed informational meetings and presented metrics on tactical budget shifts and strategic new account acquisitions. Created and implemented comprehensive social media marketing campaigns. • Applied deep understanding of individual customer needs and objectives to establish lasting professional partnerships with retailers. Demonstrated advancement opportunities to retailers and negotiated wholesale partnership contracts. Performed strategic cold calls and acquired 27 retailer affiliations through TeamVADE Sponsor Athlete Program.

• Conducted inventory forecasting to maintain availability without unnecessary costs. Ensured sufficient stock, replenishment and presentation. Managed inventory demands while accounting for vendor constraints. Maintained frequent and transparent communication with vendors, ensuring prompt and accurate deliveries. Allocated resources efficiently by utilizing inventory management planning software. • Directed inventory management of 600 electronic products across 253 store locations. Evaluated business processes, identifying areas for improvement and applying solutions. Gathered critical information regarding past, current and future category trend analysis for presentation to executive leadership and vendors. Collaborated with supporting departments to analyze effectiveness of marketing and advertisement strategies.

• Received new merchandise and developed strategic product displays. Prepared new inventory items for purchase by entering information into computer system and generating price tags. Ensured accurate and complete entry of product details. • Evaluated advertisements for persuasiveness and presentation. Interpreted statistics to optimize efficiency and quality. Supported online presence by collaborating with buyers and digital teams. Assisted four merchandising teams with data management. Served as liaison between vendors and merchandising teams.

• Developed extensive knowledge of available products and services. Maintained open communication with several departments, including sales and management, to promote completion of projects. Assisted in establishing target goals for business development and sales. • Gathered and analyzed over 27K logistical data entries, targeting areas for improvement in rail car cleaning processes and proposing solutions. Performed market trend and competitor research to identify potential process and customer service improvements. Directed presentations and meetings to inform executive leadership on findings and recommendations.