Helga Similon Email and Phone Number
Helga Similon work email
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Helga Similon personal email
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Purpose and People led leader that builds high performance Teams with an extensive and proved record of (Global and Local) Impact on Strategy and Innovation Delivery in Multinational FMCG organizations.Strong marketer and empowering leader with 18+ years of professional experience with Unilever and Beiersdorf in the national and international sales & marketing of global personal care brands in the FMCG industry. Strong Business and innovation management acumen and proved record of targets delivery. Demonstrated talent to transform teams and generate engagement. Thrives in fast paced, high energy organizations. Highly empathetic, action-oriented and working well under pressure. Fluent in Dutch, English, Spanish, German and French.Areas of Expertise• Brand building• Brand development• Category Management• P&L Management• Market analysis• Communication Development• Innovation creation• Talent and Team Management• Business Strategy & Execution • Cross-functional team leadership
Chlues
View- Website:
- chlues.com
- Employees:
- 2
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Head Of Marketing And Sales MexicoChluesMexico City, Cdmx, Mx
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Marketing ConsultantBelgian Mexican Business Chamber Jan 2023 - PresentMexico City, Mexico
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Marketing Director Skincare AfricaUnilever Apr 2020 - Jul 2022Johannesburg, Gauteng, South Africa• Reporting to the Africa VP, leading the African Face and Body category• Key brands include Dove, Vaseline, Dawn and Ponds• Key focus on South Africa, Nigeria, Kenya and Ghana.• Responsible of a 90Mio USD Business• Building and aligning 5 year innovation funnel for all African countries• Developing communication, and adaptation of global assets• Making skin care accessible for all Africans, including roll-outs low-tier brand in white spaces• Making purpose a true engine for growth for core brands in Africa• Stepping up NRM performance for growth and savings• Development of sustainable business model for low tier brand Dawn• Accelerating growth in Health & Beauty/e-commerce/discounter channel• Managing team of 4 direct FTE in South Africa and Ghana• Member of the global category leadership team to build on the category strategy and innovation agenda for Africa -
Marketing Director Experimentation Lab Beauty & Personal Care AfricaUnilever Sep 2019 - Apr 2020Johannesburg Area, South Africa• Pioneering the first Experimentation Lab in Africa and develop a new innovation skill set• Identifying & delivering breakthrough solutions for more agile and consumer-centric approach to innovation, plastic and waste reduction, claims & communication• Creating and designing experiments in market to test innovations and get real-time feedback• Building capability of local teams on innovation best practices, developing prototypes and MVPs.
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Global Brand Director Oral CareUnilever Aug 2015 - Aug 2019London, United Kingdom• Owning and managing global P&L ensuring TO and GM targets are achieved• Building long-term innovation roadmap 2020 working intensively with cross-functional teams• Accelerating roll-outs in white spaces working together with local market teams• Defining global and local portfolio and pricing strategy• Defining communication, channel, POS and promo strategy for toothbrush business• Securing the landing of the marketing plans in the countries working together with in market management teams• Managing team of 6 FTE based in London and Singapore
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Global Senior Brand Manager Hair CareUnilever Aug 2013 - Jul 2015London, United Kingdom• Global project lead of Sunsilk relaunch: biggest hair care brand and nr 1 capital investment project in the company, getting alignment of key stake holders (EVP hair, EVP regions)• Strengthening new brand proposition whilst delivering a new mix with upgraded 2D and 3D packaging, new formulation and GM increase thank to 5000 tons plastic savings per year • Owning and managing global P&L ensuring TO, GM and payback targets are achieved• Managing cross-functional teams and landing project globally with strong focus on developing countries • Managing team of 2 FTEs – 10 indirect FTEs
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Senior Brand Manager Hair Care & StylingUnilever Feb 2012 - Jul 2013Barcelona• Defining strategic long-term plan for the category with strong focus on financials • Integrating of TRESemme in Unilever portfolio, right after acquisition from Alberto Culver• Developing and implementing of new marketing mix for 3 hair care brands• Defining new promotional strategies for all brands together with trade and sales department• Building PR and online marketing campaigns, lead sponsorship events with Elite Model Look
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Global Senior Brand Manager Mango FragrancesPuig Oct 2010 - Jan 2012Barcelona Area, Spain• Developing medium-term innovation strategy for MANGO fragrances, sold in retail market• Leading cross-functional teams (R&D, packaging, production, legal) for NPD• Developing of communication package (TVC, print, digital)• Defining expansion strategy and roll-out to new countries incl. negotiating with licensee -
Key Account ManagerBeiersdorf Mar 2009 - Oct 2010Hamburg Area, Germany• Implementing of annual agreement for Edeka, biggest supermarket customer in Germany • Negotiating listings of new product launches for entire Beiersdorf portfolio• Building promotional plan with the customers and discounter strategy for client Netto -
Global Brand Manager Nivea Hair StylingBeiersdorf Apr 2006 - Mar 2009Hamburg Area, Germany• Development of long-term innovation pipeline for NIVEA hair styling• Lead in cross-functional teams (R&D, packaging, production, legal) for NPDs for Europe• Analysis of extensive research in different countries• Develop 360 degrees launch strategy for the local affiliates
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Brand Manager Nivea Visage, Hair Care & StylingBeiersdorf Sep 2003 - Mar 2006Brussels Area, Belgium• Nielsen market analysis, definition promotion strategy, implementation marketing mix
Helga Similon Skills
Helga Similon Education Details
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Marketing -
Commercial Engineering
Frequently Asked Questions about Helga Similon
What company does Helga Similon work for?
Helga Similon works for Chlues
What is Helga Similon's role at the current company?
Helga Similon's current role is Head of Marketing and Sales Mexico.
What is Helga Similon's email address?
Helga Similon's email address is he****@****ver.com
What schools did Helga Similon attend?
Helga Similon attended Vlerick Business School, University Of Antwerp.
What are some of Helga Similon's interests?
Helga Similon has interest in Travelling, Sports, Cultural Differences, People.
What skills is Helga Similon known for?
Helga Similon has skills like Hair Care, Brand Management, International Marketing, Face Care, Sales&marketing, Fmcg, Brand Development, Brand Building, Cosmetics, Styling, Global Marketing, Cross Functional Team Leadership.
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