Helga Similon Email & Phone Number

Mexico City, Cdmx, Mx

Mexico City, Mexico

Johannesburg, Gauteng, South Africa

• Reporting to the Africa VP, leading the African Face and Body category• Key brands include Dove, Vaseline, Dawn and Ponds• Key focus on South Africa, Nigeria, Kenya and Ghana.• Responsible of a 90Mio USD Business• Building and aligning 5 year innovation funnel for all African countries• Developing communication, and adaptation of global assets• Making skin care accessible for all Africans, including roll-outs low-tier brand in white spaces• Making purpose a true engine for growth for core brands in Africa• Stepping up NRM performance for growth and savings• Development of sustainable business model for low tier brand Dawn• Accelerating growth in Health & Beauty/e-commerce/discounter channel• Managing team of 4 direct FTE in South Africa and Ghana• Member of the global category leadership team to build on the category strategy and innovation agenda for Africa

Johannesburg Area, South Africa

• Pioneering the first Experimentation Lab in Africa and develop a new innovation skill set• Identifying & delivering breakthrough solutions for more agile and consumer-centric approach to innovation, plastic and waste reduction, claims & communication• Creating and designing experiments in market to test innovations and get real-time feedback• Building capability of local teams on innovation best practices, developing prototypes and MVPs.

London, United Kingdom

• Owning and managing global P&L ensuring TO and GM targets are achieved• Building long-term innovation roadmap 2020 working intensively with cross-functional teams• Accelerating roll-outs in white spaces working together with local market teams• Defining global and local portfolio and pricing strategy• Defining communication, channel, POS and promo strategy for toothbrush business• Securing the landing of the marketing plans in the countries working together with in market management teams• Managing team of 6 FTE based in London and Singapore

London, United Kingdom

• Global project lead of Sunsilk relaunch: biggest hair care brand and nr 1 capital investment project in the company, getting alignment of key stake holders (EVP hair, EVP regions)• Strengthening new brand proposition whilst delivering a new mix with upgraded 2D and 3D packaging, new formulation and GM increase thank to 5000 tons plastic savings per year • Owning and managing global P&L ensuring TO, GM and payback targets are achieved• Managing cross-functional teams and landing project globally with strong focus on developing countries • Managing team of 2 FTEs – 10 indirect FTEs

Barcelona

• Defining strategic long-term plan for the category with strong focus on financials • Integrating of TRESemme in Unilever portfolio, right after acquisition from Alberto Culver• Developing and implementing of new marketing mix for 3 hair care brands• Defining new promotional strategies for all brands together with trade and sales department• Building PR and online marketing campaigns, lead sponsorship events with Elite Model Look

Barcelona Area, Spain

• Developing medium-term innovation strategy for MANGO fragrances, sold in retail market• Leading cross-functional teams (R&D, packaging, production, legal) for NPD• Developing of communication package (TVC, print, digital)• Defining expansion strategy and roll-out to new countries incl. negotiating with licensee

Hamburg Area, Germany

• Implementing of annual agreement for Edeka, biggest supermarket customer in Germany • Negotiating listings of new product launches for entire Beiersdorf portfolio• Building promotional plan with the customers and discounter strategy for client Netto

Hamburg Area, Germany

• Development of long-term innovation pipeline for NIVEA hair styling• Lead in cross-functional teams (R&D, packaging, production, legal) for NPDs for Europe• Analysis of extensive research in different countries• Develop 360 degrees launch strategy for the local affiliates

Brussels Area, Belgium

• Nielsen market analysis, definition promotion strategy, implementation marketing mix

Master In Marketing, Marketing

Engineer, Commercial Engineering