Heli Hyrkäs Email & Phone Number

Helsinki, FI

• Leading and developing internal communications
• Creating, maintaining and developing company-wide internal communication strategy and plans
• Managing, planning, creating, and developing day-to-day internal communication activities
• Supporting strategy and leadership communicationBuilding brand and brand awareness
• Creating, maintaining and developing brand strategy, guidelines and materials
• Creating, maintaining, developing and measuring brand awareness

Helsinki Area, Finland

• Strategic MarketerLeading and supporting strategic marketing campaigns and activities in Finland
• Planning and implementing strategic marketing activities and campaigns including offering, deal and client based marketing
• Leading and supporting marcom activities related to the business unit's (Finland) strategic campaigns such as:o managing the internal and external marketing campaign of the annual client interviews (as part of the.
• Building the annual marketing plan to implement strategic themes
• Supporting both management and subject matter experts in internal and external communication e.g. by: o producing blog posts, whitepapers, website articles, social media etc. Content Manager Managing and developing.
• Managing the content marketing strategy

Helsinki, Finland

• Marketing support for Commercial Sector
• Supporting industry marketing as a part of the global community
• Planning and executing client and deal based marketing activitiesBrand management and support
• Helping to implement the new brand and keeping brand guidelines and materials in Finland up-to-dateInternal and external communications support
• Creating content for external communication such as client newsletters, reference videos, company post in social media etc.
• Managing internal communication projects including change management

Working on a master's thesis titled as "Reputation Management in the Context of an International Merger".After finalizing my master's thesis at Aalto University of School of Business, I continued to work at Logica which was soon acquired by CGI. In my thesis, I studied the aspects of reputation management in the context of an international merger and then.

• Assisting in marketing and communications activities
• Producing content for external marketing collaterals such as client presentations, newsletters, references, websites (localizations and translations), social media etc.
• Supporting internal communications e.g. by updating the company intranet and assisting in internal communication projects

• A part-time worker at Finance Department
• different tasks related to AP and AR
• travel expenses, cash management and accounting

• A part time-worker at Finance Department
• different tasks related to invoicing and customer service

Master'S Degree, International Business Communication

Master of Science in Economics and Business Administration (2012), Major: International Business Communication, Minor: Accounting..

Education record

Exchange semester in Cologne, Germany (Spring and Summer 2010).

Upper Secondary School Graduate