Heli Kools is the founder of Intimate Queen, a division of Pratimak Essentials Pvt Ltd, that stands at the forefront of innovation in women's intimate wear. Intimate Queen's signature product, a one-size-fits-all innerwear, is a market first in India, boasting pH-balancing, antimicrobial properties, moisture-wicking capabilities, and adaptivity to body changes. This product not only meets but sets new standards in the industry, reflecting Heli's commitment to pioneering sustainable and skin-friendly fashion solutions. With over 3500 satisfied customers in just two years, Heli's innovations have significantly reshaped consumer expectations and experiences.Heli's innovative approach extends to environmental responsibility. Intimate Queen has planted 3000 trees and is actively engaged in carbon offsetting programs, demonstrating a deep commitment to sustainability alongside business innovation.Beyond her ventures in intimate apparel, Heli has a decade of experience in digital marketing, where she has consistently pushed the boundaries of what's possible. As a co-founder of Buzzmeter, where b2b lead generation along with impact driven campaigns aligned with SDG's are planned actively with State Departments and some overseas corporates. Buzzmeter is currently empanelled in 2 States in India. and Zingfy, she integrated cutting-edge digital strategies and fast fashion create timeless pieces of luxury alas, Intimate Queen's driving remarkable growth and setting new benchmarks.Heli's passion for merging technology, sustainability, and design has propelled her businesses to lead with creativity and innovation. Her entrepreneurial efforts not only deliver exceptional products but also align seamlessly with SDG's, influencing industry standards and inspiring a wave of new thinking in the fashion sector.