Heli Ojala Email & Phone Number

Helsinki, Fi

Helsinki, Fi

I have a wide, comprehensive and very exciting role in the area of Customer Engagement and Customer Experience. Here are a few key areas of my role at St1’s Marketing team.- Member of Nordic CX Community- St1 Loyalty development- Card and partnership programs (BC2)- CX and Customer Engagement analysis and development (FIN)- Marketing Automation development- Team leader for Customer Engagement team

Solna, -, Se

Telia bought MTV from Bonnier Group and the deal was finalised on HR level at the end of June 2021. C More team bacame part of Telia 1.7.2021.- My role includes planning and execution of customer communication using digital channels like emails and push messages. My main focus in on C More SVOD Service and on it´s entertainment content. - My job description on paper and on reality is versatile - in a very positive way. I´m working hands on with activities ranging from new customer engagement to churn prevention and winback. In my role I´m simultaneously AD, Copywriter and Data specialist.- I am a Marketing Automation heavy user - using Salesforce and Marketing Cloud. Salesforce Reporting and Marketing Cloud´s Journey Builder are key tools of my work.- Partnership Management - incl. among other things planning, negotiations, customer communication and campaign analysis.- GDPR-related matters are also included in my role.

Helsinki, Uusimaa, Fi

In short summary, my role was build from following ingredients:💻 Planning and Execution of Marketing Communication - focus on SVOD Entertainment (C More), but working with AVOD Entertainment (mtv) as well. This includes all steps from the Customer Journey starting from Acquisition and leading via Customer engagement activities to Churn prevention and Winback. In my role I´m simultaneously AD, Copywriter and Data specialist. 💻 Marketing Automation Specialist - using Salesforce and Marketing Cloud. Salesforce Reporting and Marketing Cloud´s Journey Builder are key tools of my work.💻 Partnership Management - incl. among other things planning, negotiations, customer communication and campaign analysis. 💻 Data Protection (GDPR) activities incl. Marketing permissions, Competition rules, Data Privacy policies, Terms of use and Cookie Consent activities.

Helsinki, Uusimaa, Fi

As CRM Manager for MTV, I was responsible for planning and execution of Customer Engagement strategies and activities in BtoC Business across MTV. My main focus was on C More SVOD service that was launched in 02/2017. In addition to C More I also worked closely with our AVOD Service, mtv.Key customer communication channel was email, but I would also like to point out Push messages and Facebook. Creation of CRM Marketing plans strongly belonged to my work role, but I worked with hands-on attitude with all CRM related campaigns. One of the key priorities was to make sure we were able to use Marketing Automation in all relevant occasions during Customer Lifecycle. I used Salesforce and Marketing Cloud tools on daily basis. DMP was the latest tool I started to use on my daily work. I worked in an agile culture and was a people leader for two CRM planners.As CRM Manager I worked very closely with various teams within MTV, such as Technologies, Marketing, Research and Analytics, Customer Services and Legal department.I am one of Data Protection Champions within MTV and since 2016 I have been part of IAB Finland´s Information Security Forum. Here is a link to a blog (in Finnish) I wrote about upcoming GDPR from CRM point of view: https://www.iab.fi/iablogi/pelatty-kauhisteltu-gdpr-muuttuuko-crm-velhon-tyonkuva-totaalisesti-onko-muutos-aina-pahasta-vai-olisiko-tassa-jotain-hyvaakin.html

New York, Ny, Us

Independent Consultant

New York, Ny, Us

I had overall responsibility of the existing Consumer Customer base: their satisfaction, engagement and spend behaviour. I was in charge of the whole customer journey all the way from early engagement activities to retention prevention. My key focus areas were budget planning and management as well creation of targeted marketing activities together with different business partners. I used printed and electronic communication methods as well as marketing automation. I also negotiated new partners for programmes like Membership Rewards and Taste from American Express Invites. Project management was an important part of my role; varying from product updates to launch of new cababilities. I worked as a people leader as well. I was part of Finnish Executive Team. During this role I had two maternity leaves and became a mother for two children.

New York, Ny, Us

In my Marketing Executive role I was responsible of managing Membership Rewards loyalty program from E2E, including new partner negotiations, technical set-up of awards, cost management and all customer communication. I created all kinds of marketing campaign materials varying from big award catalogues to regular e-newsletters and statement messages. I lead the programme launch in 2003 and I worked in various new product launches.

Helsinki, Fi

I produced "Merellä"​ Magazine which was the magazine send to all Club Silja Customers. I was also responsible of targered customer communications, like cruise offers etc. Together with the advertising agency we created a "Siljagram", and award winning direct mail concept, that was quick to modify and send out and was used almost on a weekly basis. In my marketing assistant role I also supported the re-launch of Club Silja program.My key learnings were: How to create Customer Magazine, starting from Editorial Board into proofreading and making sure right target audience got the printed magazine on time. Loyalty program management: T&C´s, Customer communications, technical set-ups for new benefits and engagement of Customer Service.

Helsinki, Fi

I sold Cruises and Cruise packages for Consumers on the phone. I learned a lot about Silja Line´s products, Call Center work and Basic B2C selling skills.

Rovaniemi, Lapland, Fi

I worked in the Faculty of Social Sciences. My key tasks were related to planning of teaching and research.

I worked part-time as a Hotel Receptionist while studying in the University. My duties covered all Hotel and Restaurant duties including Reception work, Sales Service and service in the Restaurant.

Hotel Receptionist´s tasks as well as invoicing, creation of offers and booking confirmations for Travel Agencies in Finland and Abroad.

As a Hotel Receptionist I was responsible for key reception tasks as well as create offers for new customers.

I took care of 3 children and household duties. This was a great opportunity to improve my German language skills and get experience of working abroad. This year gave me a lot of self-confidence and ability to handle new, unexpected situations.

Master’S Degree, Master´S Degree In Social Sciences. University Of Lapland. Faculty Of Tourism. Rovaniemi, Finland.

Hotel Receptionist, Hotel And Restaurant

High School