From Travel industry to Finance sector, from Media branch to Energy industry.I have experienced an interesting journey and learned a lot from great companies I have worked for. I am passionate, highly-motivated and result-driven marketing expert who has years of experience from BtoC Marketing. I am interested in digital marketing as a whole, but especially CRM tools using marketing automation and DMP. Also customer engagement programs, people leadership and agile working methods are topics that raise my awareness. I have long experience of working in an international company, using English as the main language. Creation and execution of Marketing plans using various marketing channels are my key expertise areas. I have launched several finance-related products (like American Express Platinum Card) as well as new SVOD brand "C More" for the Finnish market - obviously as part of a great team. I have also worked as a project manager for many business-critical projects with a great success. As a people leader I have worked for 13 years. I am hard-working team player, who enjoys working with various kind of stakeholders. I get excited of new business opportunities and I am keen to develop myself. If you want to listen to what I have to say about developing customer experience using data and AI, feel free to watch this video (in Finnish): https://www.salesforce.com/fi/blog/2021/alytuubi-asiakaskokemuksen-kehittaminen-tekoalyn-ja-datan-avulla.htmlSpecialties: Customer Experience, CRM, Loyalty programs, Retention programs, Early Engagement activities, Customer journeys, Digital Marketing, Marketing Communications, Marketing Strategy, Project Management, People leadership, Direct Marketing, Credit Cards, E-invoice, Online Commerce, Budget, Segmentation, Marketing automation, Partnership negotiations, Partnership management, Project planning, Project execution.