1. PR (Own) -Full ownership for celebrity & KOL collaborations: including KV & PR shooting, product seeding, PR events and livestreaming, etc. -Full responsibility for New product launch, PR events including T-mall flagship store offline opening, flagship salon opening and spokesman-Johnny Huang announcement event. 2. Marketing Communication (Own) -Full responsibility for Sebastian official Weibo & WeChat accounts, including content optimization according to brand AMP, social CRM management, enhancing member engagement and online conversion. -Full charge for social agencies management. 3. Signature projects (a). 2018.9.8 Johnny Huang announcement event -Successfully managed spokesman-Johnny Huang announcement event with 500+ live audience from concept to implementation. -Independently dealt with various emergencies during events. -Managed to conduct 8 short videos and 3 livestreaming for social media posting, achieved 800M viewership in total. (b). COTY content studio renovation -Independently lead the renovation plan, budgeting and execution to renovate Coty academy studio into social studio within 2 months.

1. Assist with A&CP management for EC team:- Develop Consumer A&CP summary pages for 7 brands, including Chivas, Absolute, Martell,Jacob’s Creek, Ballantine’s, Royal Salute and Mumm.- Consistently update Consumer A&CP with in-time date reflected to ensure data accuracy forclaiming EC budget.2. Assist with EC landing plan for Chivas X NBA co-branding program:- Brainstorm 360 degree campaign ideas for activity theme and GWPs- Participate in agency briefing, and follow up with meeting minutes and agencycommunication.3. Assist with Brands resources allocation for 99 EC festival:- Conduct cross-functional communications with marketing team and sales team toexchange media resources with Tmall & JD.- Help with operational preparation of EC 99 festival, such as SKU list-in for Tmall Auction.

1. At the front line helping consumers with Hugo Boss shopping experience:-understand Hugo Boss products and brand equity, being an ambassador of Hugo Boss brand myself, in store helping consumers getting the products that best meet their needs; -communicate Hugo Boss product selling points and brand spirits to consumers;-successfully achieved daily 2,000 pounds sell-through, ranked top 3 in Manchester flagship store. 2. Tailoring services to VIP customers:-email marketing: send over tailored emails with personal touch to VIP customers and introduce the new season stocks to them;-invited VIP customers to attend store exclusive events, build long-lasting bonds with core customer groups.