Helle Hansen

Helle Hansen Email and Phone Number

Omnichannel Manager @ Merck Healthcare
Copenhagen, DK
Helle Hansen's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Helle Hansen's Contact Details

Helle Hansen personal email

About Helle Hansen

With a foundation in the advertising industry, my career has been defined by my expertise in marketing excellence, strategic communication & branding, and product launch communication across digital and analog platforms. This experience has led me to positions in Nordic and global pharmaceutical and medtech organizations, where I have refined my skills in value communication, market access, product launch campaigns, global brand strategy, and omnichannel marketing communication.I am passionate about delivering results through clear and compelling marketing campaigns that capture and engage the hearts and minds of customers, ultimately enhancing brand visibility and growing market share.The common thread is my interest and engagement in improving the lives of people with chronic disease, from medtech to pharma.While I am known for being an outgoing, socially skilled team player valued in cross-functional collaborations, I’m also a results-driven professional who likes to take the lead in meeting ambitious objectives with high quality deliverables and a structured and solution-oriented approach. Core skills:Customer insights • Mapping touch points of customer/patient journeys and segmentation • Moderator of advisory boards, e.g., quarterly GP Panel and patient focus groups• Media planning, market maps and test of communication conceptsStrategic marketing & communication• Brand and communication strategies; positioning, concepts and communication platforms • Marketing planning including brand management • Product launch and disease awareness campaigns for HCPs, patients, and payersStakeholder engagement & value comms• Engagement of KOLs, HCPs and patient organisations• Translation of clinical and health economics benefits into value communication and videos to make unmet needs evident to payers and policymakersOmnichannel communication• Creation and leveraging paid, earned, and owned media• Analogue: ads, brochures, direct mails, media coverage/press releases, TVCs• Digital: banners, Facebook activities, microsites, film testimonials for web, blogsManagement & collaboration• Project leading cross-functional teams in the Nordics, and global matrix organisations• Selecting, reviewing, briefing, and managing external communication agencies

Helle Hansen's Current Company Details
Merck Healthcare

Merck Healthcare

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Omnichannel Manager
Copenhagen, DK
Helle Hansen Work Experience Details
  • Merck Healthcare
    Omnichannel Manager
    Merck Healthcare
    Copenhagen, Dk
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  • Merck Healthcare
    Omnichannel Manager
    Merck Healthcare Dec 2024 - Present
    Copenhagen, Capital Region Of Denmark, Denmark
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  • Freelance Marketing & Communication Manager At Www.Helle-Hansen.Com
    Strategic Marketing & Omnichannel Communication
    Freelance Marketing & Communication Manager At Www.Helle-Hansen.Com Feb 2023 - Present
    Copenhagen, Capital Region, Denmark
  • Convatec
    Senior Brand & Marketing Manager, Critical & Continence Care, Infusion Care, Region Northern Europe
    Convatec Feb 2021 - Feb 2023
    Copenhagen, Capital Region, Denmark
    Responsible of omnichannel marketing communication in the Nordics, Benelux and UK/I
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  • Copenhagen Diabetes Consensus (Codiac) 2021, Steno Diabetes Center Copenhagen
    Member Of The Codiac Project Group
    Copenhagen Diabetes Consensus (Codiac) 2021, Steno Diabetes Center Copenhagen Jan 2020 - Jan 2021
    Copenhagen Area, Capital Region, Denmark
    • Member of the project group providing input to the consensus paper on ‘User-involvement in diabetes care, prevention and research’ • The findings were presented at a conference on October 26-27, 2021 where I attended as a panellist#stakeholderengagement #patientengagement #changeagent #speaker #diabetes #research #treatment #prevention
  • Novo Nordisk
    Senior Global Product Manager, Commercial Innovation, Commercial Strategy & Corporate Affairs
    Novo Nordisk Apr 2019 - Dec 2019
    Copenhagen, Capital Region Of Denmark, Denmark
    Responsible of developing content for Global Patient Support Solutions• With the purpose of addressing unmet needs, eventually optimise adherence, development of Digital Support Programme i.e., 29 topics on living with type 2 diabetes• Aligning content with brand teams and the Global Patient Relations team• In collaboration with the Patient Relations team creation of www.diabeteswhatsnext.com• Managing agency to deliver on time and within budget#patientsupport #patientcommunication #omnichannel #diabetes
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  • Novo Nordisk
    Senior Global Public Affairs & Payer Engagement Manager, Commercial Strategy & Corporate Affairs
    Novo Nordisk Sep 2017 - Sep 2018
    Copenhagen Area, Capital Region, Denmark
    Value communication for payers on the basal insulin, Tresiba®• Value communication documenting the clinical and health economics of Tresiba® including 9 videos to make unmet medical needs evident to payers and policymakers• Global brand strategy 2019 for Tresiba® in cross-functional collaboration with colleagues and key affiliates, and member of the Global Brand Team for Tresiba® developing the ‘Hypos Matter’ campaign to leverage and position Tresiba® on benefits supported by RWE• Planning and preparation of workshop for Global Strategy Meeting#patientaccess #brandstrategy #valuecommunication #publicaffairs #diseaseawareness
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  • Medtronic
    Senior Product Manager, Norway
    Medtronic Aug 2016 - Sep 2017
    Denmark & Norway
    Responsible of marketing the diabetes device portfolio (insulin pumps, CGMs and consumables) in Norway• Marketing communication aimed at HCPs, payers and people with diabetes• Pilot launch of Guardian Connect (CGM connected to an app)• Collaboration with European colleagues and external stakeholders within diabetes• Planning and participation in meetings and conferences for Norwegian HCPs and KOLs• Cross-functional collaboration with Tender & Pricing, Health Economy, Customer Service, Regulatory Affairs on product campaigns and communication to the market
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  • Lif - Lægemiddelindustriforeningen
    Program Director, Market Access & Patient Engagement
    Lif - Lægemiddelindustriforeningen Jun 2015 - Mar 2016
    Lif Education/The Danish Association Of The Pharmaceutical Industry
    Courses, seminars and network meetings within Market Access for the pharma industry • Responsible of Market Access Academy i.e. collaboration with experts in academia and members of Lif to develop relevant courses • Responsible of Danish Patient Academy; courses for patient organisations in clinical research, stakeholder management, public affairs, etc.• Facilitating quarterly Medical Advisor Network and Market Access Network meetings on themes such as Real World Evidence, GRADE and Value Based Health Care• Creating marketing materials; newsletters, banner ads, Linkedin ads and brochuresResults• +75% more participants on Market Access course in March 2016 vs 2015• Evaluation improved from 3,8 in 2015 to 4,4 (out of 5) in March 2016#patientaccess #marketaccess #patienteducation #communication #publicaffairs
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  • Helle-Hansen.Com
    Board Member Of Type1 & Consultancy In Life Science Marketing
    Helle-Hansen.Com Jan 2013 - May 2015
    Copenhagen Area, Capital Region, Denmark
    Strategic communication, stakeholder engagement & diabetes advocacy• Establishing the organisation and developing the strategy, the mission, and the vision for the organisation including all social media activities, collaterals, presentations, website and facilitation of meetings for members including presentation for management and staff at Steno Diabetes Center CopenhagenSpeaking at the following events and conferences• European Advocates Meeting in Barcelona, Sanofi• Patient 3.0, DLI Conference on Patient empowerment and social media• The Patient Perspective at Summer Conference to the Danish Sanofi organization• On WDD sharing perspectives on type 1 to Novo Nordisk Scandinavia#stakeholderengagement #advocacy #patientorganisation #communication #strategy #diabetes
  • Effector Communications
    Account Director
    Effector Communications Mar 2010 - Dec 2012
    Advising pharmaceutical clients such as Actavis, Boehringer-Ingelheim, Bristol-Myers Squibb, Gilead, Pfizer and Radiometer on strategic communication & branding and public affairsStrategic communication & branding• Communication and positioning strategies, concepts and campaigns• Presentations to clients on stakeholder findings and strategic recommendations• Copywriting and creation of analogue and digital solutions aimed at HCPs and patientsStakeholder engagement & public affairs• Mapping and engagement of KOLs, HCPs and patient organisations • Mobilisation of KOLs, press releases/media coverage of HIV, digital media solutions taking the restrictive legislation into consideration (ENLI approval)• Medical Market Access projects including mapping of political decision makers and the RADS processResults• Strategic recommendations on communication and public affairs within therapeutic areas such as alcohol addiction, CVD/diabetes, depression, hiv, oncology and vaccines, allowing clients to expand or maintain market positions• 10% increase in sales of Antabus due to a revitalisation campaign including a digital campaign aimed at GPs and media coverage in BT and TV2, etc.#brandstrategy #positioning #conceptualisation #copywriting #publicreleations #publicaffairs #marketaccess #omnichannel
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  • Coloplast
    International Communication Manager
    Coloplast Jan 2008 - Dec 2009
    Capital Region, Denmark
    Strategic branding and communication in global and cross-organisational function• Strategic brand communication platforms on global product launches and projects within ostomy and incontinence; campaigns aimed at HCPs and patients • Internal presentations at Global Marketing Meetings• Advising marketing colleagues across business areas about strategic branding• Collaborating cross-functionally in a matrix organisation on time limited projects with multiple stakeholders and organisational changes• Test of communication concepts: focus groups in UK, France, Germany, the US• Selecting, reviewing and briefing external communication agencies • Furthermore, involved in cross-organisational projects such as the Coloplast Donation Programme ‘Access-to-Healthcare’Results• Brand communication platforms on multiple product launches and branding projects including internal communication presenting the strategic considerations• Ranked high performer at People Review due to my deliverables of strategic importance#communicationstrategy #brandcommunication #launchcampaigns #communicationplatforms #global
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  • Life Science Marketing & Communication
    Marketing And Communication Consultant, Publications & Scientific Meetings
    Life Science Marketing & Communication Aug 2005 - Dec 2007
    Selected assignments within diabetes:Novo Nordisk, International Marketing, Scientific relations‘PREDICTIVE Results Meeting 2006, 13-14 October 2006 in Barcelona’; the results of the phase IV study were presented to 300 KOLs• In collaboration with external partners as advertising and event agency coordination of material for the meeting including ‘delegates kit’Abbott Diabetes Forum, seminar arranged by Abbott Diabetes Care• Presentation to 85 nurses on the user perspective of insulin pumping Publications and presentations on diabetes & infusion devices • Publication in ’Diabetes & Sygepleje’ and in 'Fagligt Selskab for kardiologiske og thoraxkirurgiske sygeplejersker': How to get a good life with diabetes? The publication refers to conclusions from the DAWN study
  • Abbott Diabetes Care
    Product Manager
    Abbott Diabetes Care Jun 2004 - Jun 2005
    Brand management and launch of two glucose meters (fixed-term contract)• Launching and positioning FreeStyle Mini and Precision Xceed • Marketing communication activities; developing and copywriting ads, direct mail campaigns, website revisions, promotional material targeting wholesalers, pharmacies, KOLs, diabetes nurses and patients• Daily contact with European headquarters to follow-up on product information, communication and implementation of product strategies• Analysis and segmentation of customer profilesResults• ADC tripled sales and regained market leader position • More than 30% response on direct mail campaigns leading to successful launch of two glucose meters#diabetes #patientengagement #brandmanagement #productlaunch #marketing #communication
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  • Advertising Industry
    Account Manager
    Advertising Industry Feb 1993 - May 2004
    • Branding from a to z; analysis, development of communication strategies, concepts and production and implementation of campaigns on Danish and global brands• Managing client service from briefing to communication strategy and conceptualisation, project managing of creative team• Quantitative and qualitative analysis (market maps and focus groups) • SoV/SoM-analysis compared to the brand life cycle• Media planning and finishing campaign materials and being account responsibleResults (to mention a few)• Launch campaign on Pfizer’s anti-cholesterol product Lipitor; exceeding targets• Creating immediate preference for Heineken as a high-profiled beer • Realkredit Danmark’s campaign “Lidt mere overskud i hverdagen” won an ’Arnold’ – a special award for the TV commercials#brand #launch #communication #campaigns #pharma

Helle Hansen Skills

Strategic Communications Marketing Strategy Strategy Product Launch Marketing Marketing Management Advertising Pharmaceutical Industry Product Management Market Research Internal Communications Public Relations Social Media Market Access Project Management Corporate Communications Global Marketing Press Releases Integrated Marketing Diabetes Digital Media Product Marketing Brand Management Copywriting Strategic Communications Counsel Marketing Communications B2b Online Advertising Medical Devices Social Media Marketing Healthcare Insulin Pumps Online Marketing Public Affairs Media Relations Multi Media Marketing Campaigns Digital Marketing Market Planning Patient Advocacy Key Opinion Leaders Management Business Strategy Leadership Strategic Planning Market Analysis Consulting Experienced Speaker Segmentation Cross Functional Team Leadership Patient Relations Disease Awareness Campaigns Cross Functional Collaborations Strategic Thinking

Helle Hansen Education Details

Frequently Asked Questions about Helle Hansen

What company does Helle Hansen work for?

Helle Hansen works for Merck Healthcare

What is Helle Hansen's role at the current company?

Helle Hansen's current role is Omnichannel Manager.

What is Helle Hansen's email address?

Helle Hansen's email address is he****@****ail.com

What schools did Helle Hansen attend?

Helle Hansen attended Copenhagen Business School, Roskilde University, Efpia - Eupati - European Patients' Academy On Therapeutic Innovation, Inpact/innodia, Copenhagen Business Academy, Københavns Universitet - University Of Copenhagen, Lif Uddannelse/education, Lif Uddannelse/education, Lif Uddannelse/education, Coaching Management, Niels Brock School Of International Business, Marie Kruses Skole, Danmarks Medie- Og Journalisthøjskole.

What skills is Helle Hansen known for?

Helle Hansen has skills like Strategic Communications, Marketing Strategy, Strategy, Product Launch, Marketing, Marketing Management, Advertising, Pharmaceutical Industry, Product Management, Market Research, Internal Communications, Public Relations.

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