Helle Hansen Email & Phone Number

Copenhagen, DK

Copenhagen, Capital Region Of Denmark, Denmark

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

Responsible of omnichannel marketing communication in the Nordics, Benelux and UK/I

Copenhagen Area, Capital Region, Denmark

• Member of the project group providing input to the consensus paper on ‘User-involvement in diabetes care, prevention and research’
• The findings were presented at a conference on October 26-27, 2021 where I attended as a panellist#stakeholderengagement #patientengagement #changeagent #speaker #diabetes #research #treatment #prevention

Copenhagen, Capital Region Of Denmark, Denmark

• Responsible of developing content for Global Patient Support Solutions
• With the purpose of addressing unmet needs, eventually optimise adherence, development of Digital Support Programme i.e., 29 topics on living with type 2 diabetes
• Aligning content with brand teams and the Global Patient Relations team
• In collaboration with the Patient Relations team creation of www.diabeteswhatsnext.com
• Managing agency to deliver on time and within budget#patientsupport #patientcommunication #omnichannel #diabetes

Copenhagen Area, Capital Region, Denmark

• Value communication for payers on the basal insulin, Tresiba®
• Value communication documenting the clinical and health economics of Tresiba® including 9 videos to make unmet medical needs evident to payers and policymakers
• Global brand strategy 2019 for Tresiba® in cross-functional collaboration with colleagues and key affiliates, and member of the Global Brand Team for Tresiba® developing the ‘Hypos Matter’ campaign to leverage and.
• Planning and preparation of workshop for Global Strategy Meeting#patientaccess #brandstrategy #valuecommunication #publicaffairs #diseaseawareness

Denmark & Norway

• Responsible of marketing the diabetes device portfolio (insulin pumps, CGMs and consumables) in Norway
• Marketing communication aimed at HCPs, payers and people with diabetes
• Pilot launch of Guardian Connect (CGM connected to an app)
• Collaboration with European colleagues and external stakeholders within diabetes
• Planning and participation in meetings and conferences for Norwegian HCPs and KOLs
• Cross-functional collaboration with Tender & Pricing, Health Economy, Customer Service, Regulatory Affairs on product campaigns and communication to the market

Lif Education/The Danish Association Of The Pharmaceutical Industry

• Courses, seminars and network meetings within Market Access for the pharma industry
• Responsible of Market Access Academy i.e. collaboration with experts in academia and members of Lif to develop relevant courses
• Responsible of Danish Patient Academy; courses for patient organisations in clinical research, stakeholder management, public affairs, etc.
• Facilitating quarterly Medical Advisor Network and Market Access Network meetings on themes such as Real World Evidence, GRADE and Value Based Health Care
• Creating marketing materials; newsletters, banner ads, Linkedin ads and brochuresResults
• +75% more participants on Market Access course in March 2016 vs 2015

Copenhagen Area, Capital Region, Denmark

• Strategic communication, stakeholder engagement & diabetes advocacy
• Establishing the organisation and developing the strategy, the mission, and the vision for the organisation including all social media activities, collaterals, presentations, website and facilitation of meetings for.
• European Advocates Meeting in Barcelona, Sanofi
• Patient 3.0, DLI Conference on Patient empowerment and social media
• The Patient Perspective at Summer Conference to the Danish Sanofi organization
• On WDD sharing perspectives on type 1 to Novo Nordisk Scandinavia#stakeholderengagement #advocacy #patientorganisation #communication #strategy #diabetes

• Advising pharmaceutical clients such as Actavis, Boehringer-Ingelheim, Bristol-Myers Squibb, Gilead, Pfizer and Radiometer on strategic communication & branding and public affairsStrategic communication & branding
• Communication and positioning strategies, concepts and campaigns
• Presentations to clients on stakeholder findings and strategic recommendations
• Copywriting and creation of analogue and digital solutions aimed at HCPs and patientsStakeholder engagement & public affairs
• Mapping and engagement of KOLs, HCPs and patient organisations
• Mobilisation of KOLs, press releases/media coverage of HIV, digital media solutions taking the restrictive legislation into consideration (ENLI approval)

Capital Region, Denmark

• Strategic branding and communication in global and cross-organisational function
• Strategic brand communication platforms on global product launches and projects within ostomy and incontinence; campaigns aimed at HCPs and patients
• Internal presentations at Global Marketing Meetings
• Advising marketing colleagues across business areas about strategic branding
• Collaborating cross-functionally in a matrix organisation on time limited projects with multiple stakeholders and organisational changes
• Test of communication concepts: focus groups in UK, France, Germany, the US

• Selected assignments within diabetes:Novo Nordisk, International Marketing, Scientific relations‘PREDICTIVE Results Meeting 2006, 13-14 October 2006 in Barcelona’; the results of the phase IV study were presented to.
• In collaboration with external partners as advertising and event agency coordination of material for the meeting including ‘delegates kit’Abbott Diabetes Forum, seminar arranged by Abbott Diabetes Care
• Presentation to 85 nurses on the user perspective of insulin pumping Publications and presentations on diabetes & infusion devices
• Publication in ’Diabetes & Sygepleje’ and in 'Fagligt Selskab for kardiologiske og thoraxkirurgiske sygeplejersker': How to get a good life with diabetes? The publication refers to conclusions from the DAWN study

• Brand management and launch of two glucose meters (fixed-term contract)
• Launching and positioning FreeStyle Mini and Precision Xceed
• Marketing communication activities; developing and copywriting ads, direct mail campaigns, website revisions, promotional material targeting wholesalers, pharmacies, KOLs, diabetes nurses and patients
• Daily contact with European headquarters to follow-up on product information, communication and implementation of product strategies
• Analysis and segmentation of customer profilesResults
• ADC tripled sales and regained market leader position

• Branding from a to z; analysis, development of communication strategies, concepts and production and implementation of campaigns on Danish and global brands
• Managing client service from briefing to communication strategy and conceptualisation, project managing of creative team
• Quantitative and qualitative analysis (market maps and focus groups)
• SoV/SoM-analysis compared to the brand life cycle
• Media planning and finishing campaign materials and being account responsibleResults (to mention a few)
• Launch campaign on Pfizer’s anti-cholesterol product Lipitor; exceeding targets

Master Of Business Development, Developing Business Cases, 3 Ects

Activities and Societies: #businesscases #triplebottomline

Master, Professional Communication

Activities and Societies: Master of Professional Communication, Roskilde University, Result: 10 out of 12 Master thesis describing the.

Fellow, Patient Expert In R&D

Activities and Societies: https://www.eupati.eu/what-is-eupati/The European Patients' Academy (EUPATI) is a pan-European Innovative.

Certified Associate Of Inpact, Diabetes R&D

10 Ects, Digital Marketing, 10 Ects

Activities and Societies: course including digital strategy, content marketing, Google ads, advertising on Meta, SEO and email marketing

Bachelor, Studies In Pedagogy/Psychology

Activities and Societies: Personality, Development and Socialisation, Result: 10 out of 13 Motivation and Cognitive Development Models.

Market Access

Diploma

Social Media In Pharma

Diploma, Basic Pharmaceutical Medicine

10 Ects, Leadership Based Coaching

12 (A) in examination

Bba, International Marketing

Highschool

Social Media In Strategy And Communication