Helle Stender Roeder Email & Phone Number

Copenhagen, Dk

Hamburg, De

Executive Director of Nordic operations as well as Nordic sales zone director. I am responsible for planning, developing and executing the Nordic sales strategy. Reaching and surpassing the target. In addition, I am also responsible for managing local HR, Warehouse and Operations.

Zug, Ch

• Development and execution of the Nordic Aesthetic Sales Strategy. Leveraging internal and external resources to maximize sales growth and profitability• Secure customer segmentation, targeting, portfolio strategy, • Commercial policy/pricing strategy, Key account targeting, • Set and follow up on KPI’s as well as incentive plan• Fully accountable for all sales activities and customer relationships.• Monitor sales data and sales force effectiveness - follow up (20/80 rule)• Plan and or conduct product & sales trainings, create tailor-made account plans• Develop, coach and motivate the sales a team of 8 Key account managers

Zug, Ch

• Introduce and implement new digital tools in the Nordic market • Negotiate contracts and secure business development within nordic key accounts• Turn customer needs in to 6-12 months, tailor-made business plan/execute on plans• Plan, prepare and execute medical trainings with KOL’s and HCP’s

Dublin, Coolock, Ie

- Effectively recruit, train, coach, motivate and inspire the sales team to deliver and exceed set sales targets & objectives in DK, NO and Finland, through Sales Force Effectiveness and Key Account Management (Tailor made plans per customer)- Review and monitor KPI’s and conduct annual performance reviews.- Ensure cross functional team work between the Sales force, SOME dep.,Training dep. Medical Advisors, Clinical specialists etc. Maintain and develop distributor relation in Finland- Run business optimization trainings for Key Accounts (conversion/retention/cross selling)- Plan and Build strong relations to KOL through customer trainings, events, congresses etc.- Participation in national/international trade fairs (AMWC Monaco, BTS Stockholm)

Laval, Quebec, Ca

- Introduce Biophotonics (Fluorescent light therapy) to dermatologists and aesthetic clinics in Denmark, Sweden and Norway.- New business strategy planning and execution. for all markets- Planning & Execution of marketing campaigns, SOME, and PR events and participation in national/international trade fairs (EADV Geneva, FACE London, BTS Stockholm)- Customer training, events, business development, tailor made business plans, KOL engagement- Organize and help Shoot marketing campaign for Kleresca.

Zug, Ch

- Responsible for reaching sales objectives and marketing strategies in DK /SE South- Meet/exceed monthly sales targets through sales to Key Accounts (Restylane, Azzalure, skincare)- Planning and execution of customer evening events and Medical trainings, B2B2C fairs - Anti age fair/DK as well as participation in AMWC, BTS, Dermatologernes Årsmøde etc.- PR strategy planning and execution (Facebook Strategy)- Preparation and Co-ordination of POS material for Clinics and fairs

Dk

- Planning and incorporation of Nordic marketing & PR strategies (B2B/B2C)- Media Investment planning and Price negotiation- Budget development and follow up- Forecast point of sale material, gift with purchases, and products for campaigns- Price strategy planning /calculate prices/ update Price lists- Develop POS material to enhance visual branding/improve sales- Create, translate and send out press releases, product information and pack shots

- Meet sales target through, building and maintaining the existing clients and recruiting new B2B partners- Set up business meetings through canvas phone sale.- Present creative ideas to clients, through Power Point presentations and merchandise demonstrations- Gather prices from suppliers, calculate and present offers to customers

- Responsible for Sell in to and Sell out for Key accounts (DFDS; Billund lufthavn, etc)- Negotiating with Supplier regarding space allocation- Creating & presenting marketing plans, during meetings- Plan and follow up on promotions- Updating assortments for all Key accounts- Responsible for 3 internal sales consultants- Creation of sales magazines and sales campaigns- Securing the implementation of correct merchandising. - Creating and updating of floor plans/- securing correct space management.- Daily contact to Business managers, shop managers and shop staff

Dk

- Selling adds to Key accounts by Phone and during business meetings.- Responsible for reaching the sales budget- Creating and sending order confirmations- Assisting the editor in chief and the editorial team, during the production of”about fashion”.

Miramar, 2400 Sw 145 Avenue, Us

- Plan coordinate and execute trainings for internal and external staff in Denmark, Sweden and Norway- Train on Skincare, Make up, fragrances and link selling/sales psycology.- Create Power Point Presentations - Participate in trend and fashion courses- Education as make up specialist- Stay up to date on ingredients, parapens and technologies

Neuilly-Sur-Seine, Île-De-France, Fr

- Responsible for sell in to Key accounts as well as sell out - Daily Motivation of 8 internal sales consultants - to reach the targets- Strengthening and developing relations with retailers- Merchandise excisting and newly opend stores and back wall units- Education of internal and external sales staff: link/cross selling, skincare, make up and fragrances.- Plan, Execute and co-ordinate promotions and fairs

Paris, Fr

- Educate and motivate Internal and External staff in Denmark, Sweden, Norway, Finland & Iceland- Secure product knowledge of all L'Oreal Luxury brands: - Lancôme, Biotherm, Helena Rubinstein, Ralph Lauren, Cacharel & Giorgio Armani- Coordinate promotions and book promotion assistants- Create Work Schedules for internal and external staff- Analyze sales figures and report to Area Manager

Lov Og Etik (Law & Ethics)

Sygdomslære (Pathology)

Anatomi Og Fysiologí (Cell Biology And Anatomy)

Merkonom, Business Statistics

Internaional Business Baccalaureate

Education record

Education record

Education record

Education record