Helle Kallestrup Email & Phone Number

Nordsjælland

Project management and coordination of commercial objectives/strategies and the operational and tactical marketing/communications plans and activities.25+ years of national and international experience from both client and agency side providing a 360 ° view of projects. Market approach based on commercial and analytical view in relation to specific business goals and market conditions.• Preparation/execution of business and marketing strategies, marketing plans and analyses to ensure new and retain existing customers - including loyalty programs - B-2-B/B-2-C.• Development and implementation of operational B-2-B/B-2-C go-to-market plans.• Developing digital strategies and activities ensuring link to e-commerce and on-line sales growth.• Moving from traditional offline marketing to digital channels.• Brand management.• Product management covering the 5 P's (product, price, place, promotion, people) from strategic planning to tactical and operational activities.• Cross-organizational and cross-border projects with both internal and external stakeholders.• Provision and use of insights, tracking and research in order to form market knowledge, improvement of marketing activities (ROMI) and explore new opportunities.• Agency selection/briefs• Based on the touch points of the customer journeys’ guide, coordinate and execute all marketing, communications, media and promotion activities, B-2-B/B-2-C - AtL/BTL:- Campaign Development- On- and offline advertising and media planning- Printed Matter Development and production- PR- Development of website and e-shop; creating relevant content through content marketing/conversion optimization ensuring relevant visitors and sales- SEO optimization, SEM, Adwords campaigns creating conversion, Analytics- Social media strategies incl. production of converting posts- e-mail marketing, provide e-mail addresses and ensure sales from leads through advertising, newsletters and retargeting- Fairs, exhibitions and POS

- Establish department and customer base in East Denmark.- Define and cultivate relevant B2B leads in the field of construction, engineering and industry.- Project definition and product management of digital and analogue solutions, strategic advice and implementation as well as external exposure.- Development B10 Marketing competences as well as contributing to implementation.

Hørsholm, Denmark

• Consolidate and manage the department including motivation and development of two employees.• Optimize marketing processes and ensure that all brands are marketed as a whole.• Build sustainable relationships with external agencies and freelancers (advertising-, media-, digital- og PR-agencies, text writers and print houses).• New marketing focus: From offline to digital channels.• Develop digital strategies and operational activities focusing on lead generation and increased sales in direct and digital channels.• Part of the management team - including development of business strategies.• Focal point in creating and translating insights, tracking and research on brand, market, customer journeys and competitors.• Determine communication and marketing strategies as well as development and execution of planned marketing activities - B2B and B2C customers.• Participation in / project manager for several global campaign launches incl. preparation and delivery of marketing toolboxes.• Due to small sized department, I have been deeply involved in daily operation taking my huge share of hands-on project management of activities as e. g.:o Promotions and loyalty programs for B2B target groupso Sales, awareness and brand campaigns involving Customer Service + Sales Reps.o On- and offline advertising and media planningo Print development and productiono PRo Development of website and e-shop; creating relevant content through content marketing and conversion optimization ensuring relevant visitors and saleso SEO optimization, SEM, Adwords campaigns creating conversion, Analyticso Social media strategies incl. production of posts that converto e-mail marketing, provide e-mail addresses and ensure sales from these leads through advertising, newsletters and retargetingo Events, trade shows, fairs, exhibitions, POS

Hørsholm, Denmark

Main responsibilities• Budget management for sunscreening product portfolio.• Responsible for product management from strategy, pricing, distribution, implementation and subsequent follow-up and optimization of market performance.• Responsible for go-to-market planning, development and implementation of activities, marketing and communications.• Link to HQ as well as R&D in relation to providing and gathering information and analyzes prior to new development, enhancement and maintenance of products.Significant achievements• Development and implementation of an awning campaign with sales growth of 143% with major knock on sales effect in other product groups.• Development and implementation of product launch campaigns.

Vedbæk, Denmark

Main responsibilities• Daily contact with the sales companies in CEE, Holland, Belgium, Spain, Italy and Portugal.• Support in connection with strategic and operational planning and implementation of specific activities.• Development of new corporate pan-European communication strategy.• Project management of communication concept behind an international launch campaign AtL / BtL (TV, print, on-line, e-shop, etc.).Significant achievements• Increased brand awareness for sunscreening products in CEE, Benelux and Southern Europe.• Successful implementation of the new collection in Europe.

Søborg, Denmark

Main responsibilities• Daily contact with the Nordic sales companies and corporate clients (including Group Management).• Daily sparring partner and project manager in relation to communication and marketing projects.• Project manager for teams involving clients, agency creatives, graphic designers and graphic buyers.• Development and production of e. g. campaigns, publications and exhibitions.Significant achievements• Development, launch and testing of new communication strategy and concept for a new generation of roof windows - as a test market for the Nordic countries.• Implementation of strategy and concept throughout Europe.

Ringsted, Denmark

Main responsibilities• Establishment of structured cross-organizational marketing processes.• Development and production of launch campaigns for new products.• Local implementation with international retailers.• Daily marketing support to dealers.• Project manager for participation in major international fairs.• Project participant in connection to acquisition of competitor - including aggregation and management of the two marketing departments.Significant achievements• Development and implementation of successful marketing processes in a complex organization.• Seamless merger of the two organizations and cultures - including the 2 marketing functions.• DRUPA 1995

Ballerup, Denmark

Main responsibilities• Development and production of launch campaigns for new products.• Local implementation through international retailers - including OEM cooperation with e. g. Kodak, Agfa, 3M.• Daily marketing support to international retailers.• Project manager for participation in major international fairs.Significant achievements• Establishment of solid marketing cooperation with OEM dealers.• DRUPA 1990

Digital Markedsføring, Professional, Digital Communication And Media/Multimedia

- Development of website and e-shop; creating relevant content through content marketing/conversion optimization ensuring relevant.

Cand. Negot.

Activities and Societies: AISEC

Education record

Education record