Hellen Liu Email & Phone Number

Beijing, China

Beijing City, China

• Work with the CEO to formulate the product/market development strategy, calculate margin contribution of different products and design the product portfolio, study the competitors’ movement and draft the staging approach of the company brand’s market launch. • Take charge of the company’s financing work, including the building-up of investment evaluation model and business plan, evaluating the impact of involving third party strategic shareholder, designing the shareholding structure, finding potential venture capital and conducting the relevant executional work.

Beijing City, China

Yearly performance rating: consecutively as “Above”/ ”Significantly Above Peers” amongst 5 APAC offices: Tokyo, Singapore, Melbourne, Beijing and Bangalore.• Built up financial models to provide analytical support and deal shaping strategy for domestic and overseas large-scale Outsourcing and Consulting deals.• Engaged in the early project cycle to understand clients’ requirements and business drivers. Work closely with the solution architects to understand the solution plan and its fulfillment to the clients’ need. Helped deal team to define the proper internal work process, coordinated with different functional teams and aligned expectations to ensure the smooth run of the projects both internally and externally. • Prepared internal and external financials to support the pricing approach to the client value proposition.• Prepared and finalized ad hoc financial presentations, business cases (internal and external), and Client Capital Requests.• Articulated financial accounting and commercials to project executives，provided advice on potential risk elimination and proper deal contracting arrangement.• Drafted/reviewed the financial-related part of the service contracts, prepared contract termination compensation clauses. • The supported regions covered Pan-APAC areas with total size of deals up to USD 600M, conducted over 40 projects across 5 industry categories: Financial Services, Resources, TMT, Public Health & Services and Products. Big clients include Rio Tinto, China State Grid, Huawei, AXA, NBN, BMW, HK Government, Singapore Government, China Telecom etc. • Local SME/Team Lead of the department’s Capability Team, Excel Modelling Team and Peer Review Team. Provided training to local colleagues and knowledge sharing to other APAC teams.

Beijing City, China

• Cooperated with local and Vienna teams to explore the feasibility of launching European’s existing products in China market and the development of newly-tailored products by leveraging available resources. Drafted the 5-year development plan of the company under the HQ’s global development strategy. • Conducted industry research to explore business opportunities by cooperating with/acquiring local players, and evaluated the relevant business returns.• Developed comprehensive financial models for HQ’s China-Launch project. Projected 5-year profitability forecast of various gaming products.• Reviewed various business contracts, discussed with lawyers to ensure the legal completeness and maximization of the company’s interest.• Established the Finance and HR function for the company’s start-up, helped the Director to define the business team and interview the candidates of team lead. Drafted the office operation process policy and looked over the company’s operation work after its set-up.• Prepared the monthly financial and HR reports to Vienna HQ to ensure the compliance to IFRS, acted as the liaison person between local company and the HQ to enforce the smooth monitoring of HQ.

Shanghai City, China

Conducted specific target study and project support for the company’s instant business difficulties and long-term development strategies to support the CEO/CFO’s decision making. • Monitored key competitors’ moves in support of M&A initiatives. Conducted valuation, synergy impact and SWOT analysis on target companies. • Tracked macro and industry trends, provided timely updates and analysis, identified risks and opportunities and implications to company strategy.• Developed financial models for China long-term strategic initiatives plan (LTSI Campaign).• Conducted research on raw material price impacts on system profitability and made financial projection through in-depth financial and business analysis.• Provided periodic financial analysis on bottlers to achieve various business purposes.• Assumed responsibility to provide intensive support to management on ad-hoc mission-critical projects through modeling estimation to simulate business development trends and different scenarios, analyzed strategic options and provided recommendations.• Cooperated with different functional teams to identify and quantify the existing problems in the system, found solutions from both internal and external sides and assisted to draft out strategies. Important projects participated: o Synergy impact study from the merge of competitors.o Valuation analysis on overseas players for potential acquisition purposes.o COGS model construction for the whole company’s ten years’ strategy plan (staged by country to region level, over 7 categories and 20 brands).o Water products performance analysis (whole-dimensional study: branding, production, logistics, costing and pricing, market and competitors).o Cost impacts analysis from price fluctuation of sugar, can and PET resin.o Comprehensive industry research on dairy, herbal drink and soya.o Impact study on shortage of juice/pulp supply.o Feasibility study of the establishment of Coke Museum.

Shanghai City, China

Participated in over ten projects, providing consultancy, planning and research services to the clients of large-scale joint-venture or state-owned enterprises of the Shanghai Automotive Group. • Studied the targeted business scopes and related regulations of commercial banks, conducted feasibility study of internal launching, and drafted concrete implementation regulations.• Coordinated with other team members to explore the impacts of new economic trends on company’s long-term development. • Provided consulting services to clients with the feasibility studies of assets transfer, taxation, account receivables management and survey of auction markets of corporate shares.

Master, International Economics

Bachelor, Investment Economics