Hellen Yang Email & Phone Number

Beijing City, China

An K12 education start-up company, provides online courses, ie A-level, AP, IB towards UK and US universities. - Contribute to the development of China marketing strategic actions to support business development for Tifen Academy in China.- In conjunction with product team and other colleagues, build up and increase brand visibility and promote Tifen Academy programs via consistent branding and messaging to communicate the brand value to relevant audiences, mostly parents and students from International/bilingual school in China.- Implementation of social media marketing within China across multiple platforms , ie Wechat public platform, Weibo, Zhihu, Bilibili, Tencent Video, Baidu community ext. to expand the Tifen Academy presence and enhance content marketing. - Plan and implement online and offline activities such as seminars or open courses, to engage target audiences and strengthen relationship with clients in China. - Lead online and offline marketing campaigns and use marketing analytics to measure effectiveness; develop strategies for new approaches and lead generation.

China

Beijing City, China

- Developing and maintaining social media channels for Kaplan International UK Higher Education brand- Intergrade social media with different digital techniques to maximise online and offline marketing ROI- Devising a viable plan of action, introducing a coherent policy of transparency and engagement with the Chinese “buzz”- Engaging directly and regularly with the Chinese conversation as appropriate, in line with the policy- Monitoring and protecting Kaplan International reputation and brand awareness - Working with Kaplan London-based e-business teams to achieve share goals- Managing and supervising printing production

China

- Develops and implements organization’s communications strategies and tactics for both print and electronic media- Manages the publication and distribution of marketing communication and promotional materials, i.e. professional documents, promotion gifts, posters, e-communication, flyer, brochures etc. - Develops and distributes press releases as appropriate- Manages Website content for programs and services, and ensures information is timely, relevant, and supports client needs- Works with UK based in-house designer and other relative staffs to provide the design supports to marketing activities and work out the copywriting, translating and proofreading of marketing materials per requirement. - Manages the development and distribution of all annual fair marketing materials with the assistance of the appropriate staffs and vendors outside company. Includes but is not limited to attendee brochure, exhibitor prospectus, stage set design, PowerPoint presentations, giveaways, onsite handouts, etc.

China

- Manages regular PR activities and events, including conference, book launch, artist talk, Art house film, and art exhibition- Communicates and keeping good relationship with media- Drafts weekly news bulletin and e-announcement - Manages an art book shop website and related logistics, including coordinating with website designer to develop website; uploading new books, news, pictures and events announcement- Liaises with designer and printer to develop paper materials (poster, catalog, and other publication.), and in-store visual identities; liaising with weekly speakers/presenters to assist them with preparations- Manages international book fairs in China, the U.S., UK, and Germany