Hellen Christina Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

• Co-coordenação do plano de execução do carnaval 2024, gerenciando todos os stakeholders envolvidos -time de mídia, agências, regionais e eventos;• Responsável pelo projeto de música urbana Solta O Beat, garantindo a execução dos lançamentos musicais, mensuração da eficácia e impacto das iniciativas junto ao parceiro Kondzilla, agências e time de mídia;• Gestão do orçamento do fundo de marketing.

• Coordination of all stages of the launch process for the international brand Brutal Fruit Spritzer in Brazil;• Management of a 10-person multifunctional squad - R&D, marketing, route to market, production, and logistics teams to ensure effective execution of all project phases;• Responsible for ensuring the execution of the Learning Plan for three innovations, following all consumer tests, analyzing insights, defining, and monitoring product performance indicators;• Director of Journey and Career at the League of Interns - Responsible for managing 7 interns and leading strategies for development programs (Mentoring Program, People Cycle, Onboarding). Promotion of programs, organization of schedules and events. Achieved a 100% improvement in mentorship program adherence compared to the previous year, reaching 93 in Net Promoter Score.

• Responsible for ensuring the brand's positioning across different communication channels and marketing guidelines: merchandising, experience, E-commerce, digital media, events, and activations;• Meetings with stakeholders to define strategies for expansion, campaigns, and new approaches;• Monitoring competition to align market positioning and map competitive differentiators.

• Led the restructuring of the company's Strategic Planning;• Established 2 new strategic partnerships for the company within the first month of management;• Co-organized the selection process, resulting in 30% higher satisfaction among participants compared to the previous one;• Organized 3 events aimed at external audiences, with a 37% increase in the number of registrants.

• Managed a commercial team with 2 Inside Sales, reducing the team's ramp time by 2 months;• Achieved 52% of the annual revenue target in 4 months, obtaining the best revenue in the company's history in the 1st semester;• Decrease of 48% in the customer's final response time;• Responsible for implementing the Power BI software in the sector, facilitating data visualization, reducing the efforts of the area's members, and providing more time for strategic decisions;• Responsible for structuring the active prospecting process, increasing the number of leads at the top of the commercial funnel by 33% in the first month of testing.

• Sold in 5 months 69% of the annual billing reached, breaking the monthly billing record;• Conducted the construction of a new sales funnel monitoring by Pipefy, allowing a better analysis of the results;• Responsible for formulating all scopes of work for the Projects team.

• Executed a project to understand the company's market positioning and draw up action plans to improve it, bringing four guiding insights to define the strategy for the following cycles;• Conducted training on the company's portfolio, obtaining promoter NPS.

Promoção de uma boa interação entre as partes da empresas. Garantia de um bom relacionamento ente empresa e cliente. Emissão e lançamentos de notas fiscais, compras, faturamentos, acompanhamento de pagamentos de fornecedores. Serviços administrativos.

Atendimento ao público. Operação e fechamento de caixa. Gerenciamento dos canais de comunicação da empresa. Gerenciamento e inspeção dos produtos e serviços oferecidos.

Bolsista da CNPq no Projeto de Iniciação Científica Jr. em Matemática. O projeto é baseado na imersão na cultura matemática e treinamento da leitura e da escrita de resultados por raciocínio lógico, ampliando o conhecimento e análise científica.