Hellen Spanjer Email & Phone Number

Maplewood, Nj, Us

New Jersey, United States

• Leading cross-functional Team to build and launch a robust Innovation pipeline that is consumer insight-led, science-backed, and margin, basket, and category accretive; • Creating with start-up speed and budget; optimizing process with Gen AIAdvantice Health is a dynamic, high-performance, high growth Private Equity Owned Company committed to our mission of helping consumers to look and feel better through superior health care solutions.• Categories: CPG | Cosmetics | OTC| Skincare | Therapeutic Beauty | Footcare | Nailcare | Baby | Women’ Health| First-Aid | Itch Relief

Maplewood

Co-founder plant-based protein, sustainability start-up. Parallel Consulting practice: Unlocked growth potential for Clients by creating innovation platforms in: personal care, natural foods, and wellness categories.

Parsippany Nj

Tapped by Executive Leadership to join Private Equity owned co., as Leader Feminine Hygiene category accountable for >60% of total co. global sales & profit; including leadership of cross-functional business and marketing teams, development of the strategic plan, innovation pipeline, marketing and operating plans, productivity programs and talent development; to deliver results all under compressed time frame.Accomplishments:• Part of Winning Team that 2x the co value in 18 months Led teams to deliver exceptional results (Sales/Profit/ Consumption growth on top of strong prior year growth, driving 65% of category growth) while simultaneously defending against new competitors. • Primary architect for disruptive insight-led innovation that brought first-to-market new: users, forms, and fragrances to the category. Successfully accelerated launch to hit customer reset window (Concept to National Launch in <12 months) Fastest in co. history.• Marketing lead for claim-storming process which created home-run new claim (16x more persuasive vs average).• Developed TV & Digital Advertising with Top Tier persuasion scores.• Improved marketing mix ROI by shifting to digital/social media, overhauling Amazon A+ pages / Storefront, leveraging SEO, adding PR, Digital Influencers, YouTube, Instagram Professional/consumer sampling, digital influencers, on-line ratings, and reviews; increasing both household penetration and buy rate• Partnered with Key Account Leaders for Walmart, CVS to develop insight based comprehensive category growth driving programs and secured buy-in to substantively improved shelf presence that delivered best in class category growth driving merchandising / assortment solutions.• Implemented productivity program to deliver double-digit margin improvement while product ratings were maintained/improved.• Created geo-targeted multicultural shopper marketing programs that increased KPIs amongst heavy users +16% YOY.

Nj

Built strategic and tactical marketing and innovation plans for Infant Care Category and developed recommendations for acquisition targets for total Fleet

Ny Area

- Overall operations and business leadership of successful emerging natural food company (Sneaky Chef Foods hides the fruit and veggies kids need inside the foods they already love!)- Used design thinking to lead team to successfully launch game changing, Award Winning "No-Nut Butter" line of peanut butter alternatives, and innovative pasta sauce line with 8 hidden veggies, into over 1000 stores in 11 month time frame.- Business growing 100% YOY

Nj Area

Recruited by World's largest bakery to improve innovation process and provide external expertise to co-create 10 proven incremental and profitable innovations in compressed time period.

Parsippany Nj

Led the Innovation, R&D and strategy Teams for Post North America ($1.4Billion cereal business). Doubled the innovation pipeline to >$100MLN using '6 C's of innovation Led the cross functional strategic plan development team; distilled 5 year programs to 1 page action-oriented planProvided leadership to 30 colleague R&D function and created a culture of innovation. Core member of the executive leadership Post Executive Team

Marketing & Business development for CarbonFree Technology, a leading North American solar project finance and development company.

Co-created DTC Perspectives Inc, the leading training, publishing, analytics and consulting company in the DTC (DTC = direct-to-consumer) pharmaceutical marketing and advertising industry. Led high performing cross-functional Team to produce industry leading National conferences with marketing thought leaders, high exposure awards, and publish National trade journal.

Led a high performance Global Team to create a pipeline of new products for the Adam's $2 billion confectionery division of Warner Lambert.

Successfully led the turnaround of US mint/confections business from double digit declines to double digit sales and profit growth.

Education record

Activities and Societies: Executive International Consortia Progam

Honors Bcomm, Marketing

Activities and Societies: AIESEC, Queens Rowing Team

Education record