Jonathan H. Email & Phone Number

Philadelphia, Pa, Us

Wilmington, De, Us

Valley Forge, Pa, Us

Manage creative projects and deliverables within Vanguard’s internal creative agency. Lead teams from project kickoffs through creative deliverable to the marketing deployment team for digital marketing needs including: emails, landing pages, news articles, banner advertising, and online videos. Stake-holder teams include Vanguard’s 529, Digital Advisor, Personal Advisor Services, Ultra-high-net-worth clients, Corporate Social & Governance, and Investment Services.Tools used include: Adobe WorkFront, Wrike, Airtableo Oversaw and managed all creative marketing deliverables on-time for Vanguard’s “529 Day.” On May 29th, Vanguard celebrates “529 Day” with special deals to encourage younger parents to sign up for 529 accounts. Marketing activities and strategy includes emails. with new landing pages, 529 FAQ page, 529 flow chart (to see if the Vanguard’s plan is ideal for a customer), 3 banner advertisements on public and secure pages, 3 videos on public sites and a dedicated 529 newsletter from Vanguard View. o In a highly regulated industry, I work closely with creative directors, creative strategists, designers, writers, editors, stake-holders, copydesk, legal teams, and compliance to ensure projects are properly approved and delivered on-time to hit in-market dates. In 2022, I delivered over 60 projects used on Vanguard’s website, emails, print, and social channels.

Cherry Hill, New Jersey, Us

Guide marketing departments across multiple industries on indirect sourcing spending and identify and implement efficiencies that generate cost-savings and value for the business. Lead a team in reviewing and analyzing marketing budgets and contracts valued at $50K+ for each client. Developed and executed strategies for cost avoidance, as well as running RFPs and directly negotiating contracts with vendors.o Consistently drove cost-savings for client; led contract renegotiations with marketing vendors, RFPs, and reduced spending by streamlining processes.o Delivered a $400K+ annual saving on printing costs for client by leading the RFP process to consolidate 30+ vendors across all brands down to just 3 vendors; negotiated competitive rates for brochures.o Developed Enterprise level Marketing Automation strategy for consulting team’s approaches to clients, including development of marketing tech-stacks, and proper management of customer journey for client’s marketing team. o Generated a $150K annual savings for client by renegotiating marketing vendor contracts with high retainer costs, which enabled the company to reduce financial risk and eliminated guaranteed payments.o Established a new, simpler contract and algorithm that paid the agency on adjusted rates based on the annual budget and protected the company from overpayments if budgets were cut in the future.

Stamford, Connecticut, Us

Recruited to the organization to oversee the relationship between Harman/Kardon audio and Subaru of America. Identified and developed solutions to improve penetration rates within Subaru. Increased brand awareness and demand for premium audio systems, enabling HARMAN to expand from 5 models to 8 models in 3 years.o Established sponsored events, including Subaru WinterFest, a concert and mountain lifestyle tour featuring live music, daily giveaways, gear demos, and much more at some of the nation’s top ski resorts. o Developed a partnership with Apple and CDW on the development of Starlink ™ entertainment package, a rear-seat package featuring 2 iPads and custom Subaru-branded Harman/Kardon headphones.o Oversaw and developed content, training and activities with Harman/Kardon Field Marketing team for Subaru. o Collaborated with Subaru on the design, build, and distribution of co-branded headphones for the rear-seat entertainment package on the release of the 2017 Subaru Impreza, accounting for $2M+ in total sales.o Played a key role in establishing and maintaining the relationship with Subaru, leading to a nearly $1M contract to implement all A/V solutions at the company’s new headquarters in New Jersey.o Optimized the budget by creating content, including print, videos, and design work in-house vs. an outside agency.o Identified and strategized where HARMAN would have the highest impact on the account and focused on building the relationship, gaining trust, and ultimately getting Subaru to build more cars with the Harman/Kardon audio system.o Partnered with the e-commerce team on several incentive program launches, including a digital gift-card program that improved giveaways by eliminating product requests, improving tracking, and generated repeat business.

Throughout my career, I have maintained a growing portfolio of freelance clients, which has allowed me the opportunity to work with great brands, in diverse organizational cultures, and on interesting projects. I have provided an array of services, including video and audio production and editing, creative services, event management, marketing program oversight and project management.Creative Marketing Services:TPA, 2018 - 2021PricePoint, 2018 - 2022Conant Leadership, 2012 – 2016 Godiva Chocolatier, 2008 – 2016Phoenixville Blues Festival, 2012 Rock ‘n Roll After School, 2012 Marketing Consulting: ALC, 2014 Penske Truck Rentals, 2012 – 2013 Phoenixville Mural Arts Movement, 201294.1 WYSP, 2003 – 2007Paul Turner Productions, 2002 – 2006

Pennsauken, Nj, Us

Directed a team of 6 marketing professionals for the B2B lawn and gardening supply business. Oversaw the company’s internal advertising agency “Greensmith Graphics.” Maintained the company’s B2B sales catalog, including properly cataloging 10,000 items, organizing photo shoots, copywriting, and leading the production of the catalog.o Maintained the product database to ensure proper distribution of information to each digital channel; tracked all required information for each from the manufacturers.o Reduced costs to produce the annual B2B sales catalog by 70% over 5 years by surveying customers on the use of the physical catalog and building an app that was used in lieu of printing and shipping catalogs to 10,000+ customers.o Delivered a $180,000 YOY savings on printing and distribution catalogs by strategically selected businesses that needed physical catalogs for the company’s annual sales convention in Atlantic City, NJ.

Philadelphia, Pa, Us

Brought into the marketing subcontractor firm to oversee all marketing activities for FirstEnergy’s “Energy Efficient New Homes Program” across Pennsylvania and Ohio. Collaborated with several energy companies, including FirstEnergy, Exelon, and Philadelphia Gas Works. Recruited and secured home builders to build homes to ENERGY STAR® standards and delivered an 18% YOY improvement in program participation across both regions.o Created and implemented a website for builder signup, partnered with home builder associations, and sponsored activities/events, as well as managed social media campaigns and analytics to secure new leads.o Managed marketing touchpoints with agency-partners and 24 industry associations to drive program campaigns, including digital, print, social, drip, email, and events.o Built a 50-page marketing plan and playbook that outlined the situation, take, strategy, budget, timeline, and tactics for each year of the program.o Created and delivered training programs for the sales teams, including online videos, presentations, brochures, postcard mailers, and other collateral to bring builders in front of the sales team.o Developed a certification course of Continuing Education Units (CEU) for homebuilder training and organized sessions with several home builder associations.

Philadelphia, Pa, Us

Camden, Nj, Us

Recruited to the newly formed creative department as a Final Cut Pro video editor, as well as a photographer, designer, and presentation developer for marketing, communications, c-suite and other internal teams. Played a key role in establishing the creative team as an asset to the business vs. using an outside agency.o Managed, produced, and edited hundreds of video projects over 8+ years used in sales, marketing, communications, human resources, recruitment, legal, and C-level presentations.o Select video and collateral included designing the annual report, creating presentations for the $1B sale of Godiva Chocolate, Fortune Magazine’s “Best Companies to Work For” competition presentation, and CEO video content.o Achieved significant savings by partnering with the commercial New York agencies on delivering new commercial footage in a high-quality (sometimes HD) format vs. BetaCam video cassettes. o Established and managed a digital catalog of commercials that enabled staff to easily request commercials and content, as well as allowed a smooth transition to a digital system.o Delivered a $1M annual cost savings by leveraging external vendors; passed savings to internal departments by effectively strategizing and prioritizing projects.

Camden, Nj, Us

Camden, Nj, Us

Lansdowne, Pennsylvania, Us

Mba, Marketing / Management

Ba, Communications

Study Abroad, British Mass Media & Communications

Education record